Mercedes-Benz India Elevates Nandita Godbole as Head of Marketing

Mercedes-Benz India has announced a key leadership change in its marketing function, elevating Nandita Godbole as Head of Marketing effective September 1, 2026. The move marks a strategic shift for the premium car brand, aligning its marketing closer to digital innovation, data capabilities, and customer-centred experiences as it targets younger buyers in India.

Godbole, currently General Manager of the Digital Customer Unit, brings a strong background in data analytics, digital systems, and customer journey design. Her role now expands to oversee the full marketing spectrum, including brand strategy, advertising, digital campaigns, and customer engagement across Segments A, B, and SUVs. The appointment is seen as part of a broader rejig of the sales and marketing unit, with leadership changes aimed at strengthening the brand’s competitiveness in a fast-evolving luxury market.

Announcing the organisational changes, Brendon Sissing, vice president, Sales & Marketing, Mercedes-Benz India said: “Our people remain the driving force behind Mercedes-Benz’s customer-centricity and sustained success. These organisational changes reinforce our commitment to creating exceptional customer experiences using real time data strategies, AI deployment, and integrated business capabilities, while building future-ready leaders by offering a broader cross-functional exposure to our talents.

We thank our colleagues for their invaluable contributions and unwavering passion in making Mercedes-Benz the most desirable luxury brand. We wish them continued success in their new roles as they will shape the next chapter of our innovation-led growth.”

Godbole has previously held roles across marketing, retail sales and the digital customer unit at Mercedes-Benz India. In her new role, she will focus on the use of real-time data, predictive insights and artificial intelligence across customer interactions and marketing activities.

In her new capacity, Godbole will focus on AI-driven marketing, leveraging advanced analytics to create more relevant, personalised communications. She is expected to build on Mercedes-Benz’s existing digital push, including online sales enablement, social-first storytelling, and immersive brand experiences, while maintaining the brand’s signature premium positioning. The transition also sees Amrit Baid move to the role of General Manager, Sales Operations, reflecting a deliberate separation of sales execution and brand-building responsibilities.

This elevation underscores how global luxury brands are increasingly valuing leaders who can blend traditional marketing with digital fluency and data intelligence. For Mercedes-Benz India, Godbole’s leadership is expected to drive sharper campaign performance, deeper customer loyalty, and a more agile approach to market trends in the years ahead.