McDonald’s and Coca-Cola India Roll Out Limited-Edition Football Meals
CE DESK 
McDonald’s India and Coca-Cola India have partnered to launch a limited-edition Football Meals campaign, bringing FIFA World Cup 2026 fever to Indian fans through specially curated meal bundles and exclusive collectables. The initiative, rolled out across McDonald’s restaurants in North & East as well as West & South regions, is designed to turn match viewing into a more interactive, shareable experience at the table.
In North and East India, the FIFA World Cup Meal Range features the new McVeggie Dragon and McChicken Dragon burgers—both topped with a bold, Chinese-style spicy sauce paired with Honey Chilli Fries, a Coca-Cola beverage in a FIFA-themed cup, and a limited-edition mini or full-size football collectable. Prices start at ₹209, with options that include bigger footballs for fans who want a more substantial keepsake. In West and South India, the campaign runs under the “Football Meal” branding, available from July 2 exclusively on the McDonald’s App, with meals starting at ₹349 and an exclusive football collectable bundled with select burgers.
The Football Meals are a clear example of how quick-service restaurants are leveraging global sports moments to drive footfall, app engagement, and late-night orders. McDonald’s has reported encouraging traction, especially during live matches, with a noticeable rise in shareable formats such as burgers, fries, and beverage combos. By combining new product AND limited-edition merch, the campaign aims to create not just a one-time purchase but a memorable, collectible experience that fans can revisit long after the tournament ends.
