Joy Personal Care Launches Skin Fruits Moisturising Cream Campaign with Sanya Malhotra

Joy Personal Care unveils a new campaign for Skin Fruits Moisturizing Cream starring Sanya Malhotra, blending tradition and modern skincare with 48-hour hydration and natural ingredients.

Joy Personal Care has launched a new campaign featuring popular actress Sanya Malhotra for their Skin Fruits Moisturising Cream. The campaign aims to engage the long-standing brand loyalists as well as younger Gen Z consumers interested in authenticity and results in skincare by creatively incorporating elements of nostalgia and modernity.

The light-hearted TV commercial “bride-seeing” is a traditional custom in some cultures Sanya is invited to a home to view a prospective daughter in law. In the living room Sanya is depicting an influencer product review and enthusiastically showcasing the product with the help of her parents while they indulge in an influencer product review which helps the audience actress parents. The cream is enriched with apple and jojoba oil and promises 48 hours of hydration, combating dull, rough and sticky skin, and soft, radiant oil-free skin which reinforces its legacy.

The campaign and the advertising of the TV commercial reflects the values of Joy Personal Care. The multi-channel approach with advertising tier of the Joy Personal Care brand which incorporates heritage and capitalizes modern connection. The focus advertising depicts a caring Joy Personal Care brand and encapsulates cultural resonance with the target audience of the Joy Personal Care heritage brand.

This campaign reflects Joy’s promise of nurturing skin with products that endure over time, balancing heritage with the evolving needs and preferences of consumers, especially the discerning younger generation.