GIVA Glow in Motion: Barkha Singh Unveils Sparkling CNC-Cut Jewellery Collection
CE DESK 
Discover GIVA’s ‘Glow in Motion’ collection starring Barkha Singh. Innovative CNC-cut silver pieces that shimmer with every move. Shop dynamic designs now!
GIVA has launched its stunning ‘Glow in Motion‘ jewellery collection, featuring Bollywood actor Barkha Singh as the face of the campaign. This new range celebrates dynamic femininity through pieces crafted from 925 sterling silver, utilizing innovative CNC cutting technology.​
The designs feature microscopic precision cuts that reflect light from multiple angles, creating a mesmerizing sparkle that shifts with every movement. This technology ensures symmetry and texture, making the jewellery ideal for everyday elegance and special occasions. Pieces like necklaces, sets in silver and rose gold plating, embody fluidity and confidence.​
A high-energy TV commercial depicts Barkha Singh in a playful heist storyline, where the irresistible glow of the jewellery compels her character to break rules for a closer look. Fast-paced music and visuals highlight how the collection moves with light and the wearer.​
Resha Jain, GIVA’s Chief Brand Officer, states the collection mirrors modern women’s expressive lives, evolving with rhythm and energy. Barkha Singh perfectly captures this aspirational yet relatable vibe.​
The 360-degree campaign spans TV, outdoor ads, digital platforms, and over 300 GIVA stores with dedicated displays. This launch strengthens GIVA’s position as a design-forward brand blending fashion and self-expression
