As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and...
Customer Engagements
Tuborg has selected Lowe Lintas as its creative partner in India. The agency will drive integrated campaigns...
Myntra’s new campaign ‘It’s You 2.0’ features real-life stories of transformation powered by fashion, connecting with next-gen...
Mother Sparsh’s #RecreateRituals campaign revives generational baby care rituals using modern, natural solutions with its Milky Soft...
Axis Bank, boAt, and Mastercard introduce Wave Fortune smartwatch with NFC tap-and-pay, enabling secure contactless payments up...
Mudrex appoints DIGIRovers to lead global marketing campaigns across Google and Meta, targeting user acquisition and growth...
Isopure appoints Rashmika Mandanna as its first Indian brand ambassador, launching the “Everything You Need, Nothing You...
Magic Moments has a new, colourful campaign with Kriti Sanon. The music video for “Ishaara Samajh Le”...
Sunfeast Wowzers launches a new campaign with Shah Rukh Khan, blending flavor and fun in every bite...
Starbucks teams up with MOMS to launch a 3D anamorphic billboard in Bengaluru’s Garuda Mall, promoting Blonde...
