Ogilvy India unleashes funny ads for PhonePe Mutual Funds
CE DESK Ogilvy’s humorous Ogilvy campaign for PhonePe MF uses akhada and natak ads to showcase expert picks and ₹10 daily SIPs for easy investing.
Ogilvy India has debuted a light-hearted campaign for PhonePe Mutual Funds, using everyday Indian scenarios to demystify investing for beginners. Anchored on the tagline “Meri Team Hai Na,” the ads reassure users that PhonePe’s expert squad and tools handle the heavy lifting, so they can invest without stress. Live across TV, digital platforms, social media and OTT, it spotlights features like the CRISP scorecard for fund picks and daily SIPs starting at just ₹10.
One spot unfolds in a local wrestling arena (akhada), where a victorious wrestler pockets prize money and brushes off investment worries by pointing to PhonePe’s pros analysing markets on his behalf. The second plays out in a street theatre (nukkad natak), with performers juggling chaotic fund research until PhonePe’s seamless recommendations save the day. These relatable backdrops blend comedy with cultural nods, easing decision paralysis for digital natives eyeing wealth growth.
PhonePe aims to widen access to mutual funds via intuitive tech, letting users sip small amounts daily for compounding gains without big upfront commitments. The effort taps India’s trust in “team support” to position the platform as a friendly guide amid rising interest in personal finance apps.
Key Features
CRISP rates funds on consistency, returns, risk and more, while daily SIPs build habits affordably.
