Bisleri launches new campaign with RCB and Jaideep Ahlawat
CE DESK 
Bisleri International has launched a new digital campaign with Royal Challengers Bengaluru (RCB) and acclaimed actor Jaideep Ahlawat, building on its role as the franchise’s official hydration partner for the 2026 T20 season. The campaign adopts a witty, “behind‑the‑scenes” tone, using limited‑edition bottles and a short film to spotlight the importance of hydration during high‑intensity sports moments.
The campaign film opens like a conventional cricket ad, with a full film crew and Jaideep Ahlawat in the director’s chair, appearing to set up a high‑energy promo for the team. Instead of dramatised action, however, the narrative flips to a simple water break, where RCB batters such as Rajat Patidar, Venkatesh Iyer, and Tim David sit back, relax, and hydrate with Bisleri. The subtle twist positions the act of drinking water as the real “hero” scene, nudging viewers to see hydration not just cricket as the core story.
Aligned with the film, Bisleri has unveiled special RCB‑themed bottles that carry the team’s colours and co‑branding, available through retail and digital channels. The limited‑edition run is part of a broader sports‑marketing strategy where Bisleri focuses on associating its brand with performance, authenticity, and everyday utility, rather than just on‑field visibility.
By bringing in Jaideep Ahlawat, Bisleri leverages his credible, grounded screen persona to make the campaign feel more relatable and less like a typical sports ad. The brand is also using this association to reinforce its “Drink It Up” narrative, which has been applied across multiple IPL franchises and other live‑entertainment partnerships.
Tushar Malhotra, director of sales & marketing, Bisleri International, said, “We are delighted to partner with Royal Challengers Bengaluru for the third consecutive season as we continue to champion hydration and create impact. We are sure the refreshing and witty limited-edition reveal film, in collaboration with Jaideep Ahlawat and Rajat Patidar, Venkatesh Iyer, and Tim David from the Royal Challengers Bengaluru team, will be enjoyed by our consumers across the country.”
Rajesh Menon, CEO, Royal Challengers Bengaluru, said, “We’re always looking for ways to connect with our fans beyond the boundary, and this film with Bisleri does exactly that. It captures the camaraderie, the calm within the storm, and the moments that happen when the cameras are not supposed to be rolling. We’re proud to be part of this film that celebrates the game in such a refreshingly and entertaining way.”
Jaideep Ahlawat said, “It was a privilege to collaborate with Bisleri and Royal Challengers Bengaluru on this project. I love how the film transforms something as basic as a water break into a compelling story. Its simplicity, combined with a natural flow of humour, is what really drew me to the campaign.”
For RCB, the renewed collaboration with Bisleri continues to strengthen its hydration‑focused brand ecosystem, while giving Bisleri high‑impact exposure during matches, social‑media content, and retail activations. The campaign signals that, in a crowded sports‑tie‑up space, bisleri is betting on wit, storytelling, and real‑life moments to keep its hydration message top‑of‑mind with fans and casual consumers alike.
