Shagun Seda to lead marketing communications for Apple India

Shagun Seda, a multi‑award‑winning marketing leader, is expected to take over as Head of Marketing Communications for Apple India, leading the brand’s advertising, digital, and on‑ground communication efforts in the country. The role places her at the centre of Apple’s India‑specific narrative, spanning product launches, retail storytelling, and digital‑first campaigns tailored to Indian consumers.

Seda joins Apple from JioStar, where she served as Senior Vice President and Head of Brand, Creative Strategy & Communications for sports and live events, overseeing high‑stakes properties like IPL and marquee live‑entertainment properties. Before that, she held senior marketing positions at Viacom18 Media and was Director of Marketing for Brand, Films & Series at Netflix India, where she led 360‑degree campaigns for original and global content. That background gives her strong experience in blending storytelling, cultural insights, and large‑scale event marketing skills that translate well to Apple’s ecosystem‑driven pitch in India.

Apple India has been steadily building its local marcom muscle over the past few years, with earlier hires such as Neha Bahl Gujral for marketing and communications, as well as dedicated demand‑generation and retail‑marketing leadership. Seda’s appointment is seen as a step to deepen creative rigour and unify Apple’s tone across advertising, digital, and owned channels, while ensuring that global brand DNA feels relevant to Indian audiences.

In this role, she is expected to work closely with Apple’s product‑marketing, retail, and services teams, co‑creating launch narratives and long‑term brand platforms that highlight innovation, design, and ecosystem integration. With India becoming a critical growth market for Apple, Seda’s expertise in large‑scale, culturally nuanced campaigns is likely to help the brand move beyond feature‑centric messaging toward deeper emotional storytelling that resonates with Indian consumers.

For the broader industry, the move highlights how global tech brands are increasingly looking for creatively strong, India‑savvy marcom leaders who can bridge global standards with local context. Shagun Seda’s shift from streaming and live‑sports marketing to Apple India marks a notable pivot in her career and underscores the growing importance of India within Apple’s worldwide communications strategy.