Bajaj Broking ‘Seedhi, Simple Investing’ Campaign with Vijay Varma Empowers Everyday Investors
CE DESK 
Bajaj Broking launches ‘Seedhi, Simple Investing’ featuring Vijay Varma. Zero-brokerage app simplifies equities, F&O, IPOs for millennials—live charts, AI insights, no hidden fees. Start trading easily!
Bajaj Broking has launched the ‘Seedhi, Simple Investing’ campaign to make stock market investing accessible and straightforward for every Indian.
Starring actor Vijay Varma, the multi-film digital series depicts the everyday investor battling complex jargon and market hype.[conversation_history] It showcases Bajaj Broking’s zero-brokerage platform, intuitive app, and tools for equities, F&O, IPOs, and mutual fnds, all under the tagline “Seedhi Baat, Simple Investing.”
Targeting millennials and Gen Z amid 2025’s retail boom, the campaign rolls out on YouTube, Instagram Reels, and OOH in major cities.
Varma demonstrates seamless onboarding, live charts, AI insights, instant demat accounts, and 24/7 support without hidden fees. Educational snippets empower users to trade confidently, ditching intimidating advisors for transparent wealth-building.
Aiming for 5 million new users, it fosters trust in a crowded broking space by prioritizing simplicity and directness. The initiative taps rising participation to boost app downloads and trading volumes nationwide.
