Naukri’s Peanut Christmas Tree Captures Appraisal Season Frustration in Bengaluru
CE DESK 
Naukri.com’s witty 25-foot Christmas tree at Prestige Tech Park features peanuts instead of ornaments, highlighting ‘appraisal waala peanut’ sentiment. Launched December 17, 2025—urging professionals to switch jobs!
Naukri.com has launched a cheeky Christmas installation that brilliantly captures the appraisal season blues of India’s corporate workforce.
The eye-catching 25-foot Christmas tree at Bengaluru’s Prestige Tech Park in Whitefield swaps festive ornaments for peanuts, nodding to Naukri’s famous ‘appraisal waala peanut’ meme that mocks disappointing salary hikes. Unveiled on December 17, 2025, this activation in a bustling tech hub perfectly times with year-end reviews clashing against holiday cheer.
The tagline—”Merry Christmas to the ones who played ‘nice’ all year. Maybe, get on the naughty list?”—delivers a punchy call to action, nudging ‘nice’ employees to switch jobs for better rewards. It transforms workplace frustration into relatable humor, urging professionals to explore opportunities on Naukri amid undervaluation sentiments.
This move reinforces Naukri’s savvy marketing, blending seasonal festivities with career mobility themes to spark social buzz and engagement in India’s job market. By placing it in Whitefield’s corporate heart, the brand maximizes visibility among techies feeling the pinch.
