CE DESK 
Publicis Media names Atique Kazi as CEO of Performics India to drive AI-powered performance marketing, commerce media, and digital growth for brands like Google and Amazon.
Publicis Media, a global leader in media and performance solutions, has appointed Atique Kazi as CEO of Performics India, effective immediately. With over two decades in digital marketing, Kazi brings proven expertise from senior roles at top agencies, where he scaled performance campaigns for Fortune 500 brands across e-commerce, fintech, and consumer sectors.
Kazi’s leadership will focus on accelerating Performics’ growth in India’s $10 billion digital ad market, emphasizing AI-driven personalization, commerce media, and data-led strategies. Performics, Publicis Groupe’s performance marketing arm, serves clients like Google, Amazon, and Flipkart, delivering measurable ROI through SEO, paid search, and social commerce.
“India’s digital explosion demands bold performance innovation—I’m excited to drive Performics’ next chapter,” Kazi stated. Publicis Media India CEO welcomed the hire: “Atique’s track record in high-growth environments will strengthen our end-to-end solutions amid rising CTV and retail media trends.”
This strategic move aligns with Publicis’ ambitious expansion, following recent wins in connected TV and influencer commerce. As brands prioritize ROAS over reach, Kazi’s tenure promises enhanced tech integrations like Zeta and Epsilon, positioning Performics as India’s performance powerhouse.
