CE DESK
WPP Media appoints advertising veteran Kedar Shetye as Director of Performance Marketing, strengthening data-driven strategies for Indian...
What’s Buzzing
Pepsi’s 2026 Super Bowl spot spoofs the viral Coldplay concert kiss cam affair between Andy Byron and...
Galderma India names Geetika Saxena Head of Digital Strategy, leveraging her 15+ years in FMCG digital transformation...
Discover Coca-Cola’s lipstick launch as a branding masterstroke for relevance, blending nostalgia with beauty buzz in this...
Seasoned media sales leader Akshay Mahurkar appointed Group Head Sales at Red FM, tasked with driving revenue...
ET NOW gears up for Budget 2026 with multi-platform live coverage, expert panels, and real-time analysis starting...
Oreo unveils ‘Dream for the Team’ ICC World Cup 2027 campaign starring Rohit Sharma, inspiring kids to...
Shah Rukh Khan lends his iconic voice to Netflix India’s 10-year anniversary film, celebrating a journey from...
Harsh Sheth joins Sony Pictures Networks India as Business Head for Sony Entertainment Television, bringing 19+ years...
Apple delivers blockbuster Q1 FY26 with $143.8B revenue (+16% YoY), record iPhone/Services, double-digit India growth, $2.84 EPS...
Aparna Ramachandran appointed EVP & Head of Network Digital – Central at Zee Entertainment, bringing OTT expertise...
Amritraj Kaur appointed Head of Marketing at Carrefour India ahead of relaunch, with experience from Walmart, LOTS,...
Dentsu duo Carat and Posterscope execute precision OOH for Standard Chartered Bank’s Global Wealth campaign, targeting affluent...
Nestlé’s KitKat debuts full F1 partnership in 2026 at 12 Grands Prix starting Australia, with F1 car-shaped...
Malaika Arora stars in Invogue’s Instagram-first shapewear ad, “arrested” for traffic jams and paparazzi chaos—revealing her confidence...
Deepa Krishnan joins Edelweiss Alternate Asset Advisors as Head of Marketing for real estate business, bringing 25+...
Nike hands Nike.com India operations to Nykaa starting Feb 2026—free shipping, 2-day metro delivery, curated collections post...
Digital ShoutOuts Media promotes Monika Sharma to Director – Client Servicing, strengthening senior leadership and its client-centric,...
Vineeta Singh hosts Sugarquoted, SUGAR Cosmetics’ pioneering beauty education podcast with YOSO Media, featuring Ankush Bahuguna, Dr....
Ishaan Balvani joins Wondrlab Network as Creative Lead – Digital from FCB Kinnect, driving culture-led full-funnel storytelling....
Dentsu Creative Isobar drops #RajaaiMeinBGMI Film #2—cozy winter gaming ad with Sahil Chhabra cameo, directed by Pankaj...
MTV Splitsvilla X6 streams on JioHotstar with Instax Fujifilm as presenting sponsor, SOFY, NEWME, ENVY, Philips co-powered,...
Shivalika Chadha Malik appointed Head of External & Internal Communications at Hero MotoCorp, overseeing India and global...
Adani Airports and Big FM transform terminals into storytelling hubs with ‘Safar Ke Humsafar’ No RJ Studio,...
Pocket FM partners with Amazon Alexa for voice-first access to 100K+ audio series in India—effortless discovery, continuity,...
Shekhar Banerjee elevated to President Client Solutions at WPP Media South Asia, succeeding Ajay Gupte, to drive...
Omnicom’s Lodestar UM wins full-funnel media mandate for Amazon Music India after competitive pitch, leveraging Full Color...
Vinita Shrivastav joins PHD Media as Vice President – Business Planning, leading the Marico mandate with 17+...
Comedian Vir Das tackles life’s “dry” moments with bold humor in KFC India’s new Dunked range campaign...
Wrap2Earn announces exclusive national partnership with Moove for interior/exterior ads on high-occupancy Uber India fleet across 4...
ACEF Global Customer Engagement Summit 2026 in Mumbai announces program schedule and panels on AI, experiential marketing,...
IIM Calcutta alumnus Sameer Singh appointed Additional Director & MD of HT Media for 5 years from...
PayU partners with Startup India and DPIIT to spotlight 36 D2C founders from every state and UT...
Delhivery’s Yeh Desh Chalne Se Bana Hai campaign captures the spirit of a moving nation through its...
Bharat Gupta, ex-CEO of Jagran New Media, unveils AI platform ToBe Online to ensure content authenticity, creator...
Discover Dabur Red Toothpaste’s heartfelt Republic Day 2026 film ‘Desh Ke Bacche, Desh Ke Sacche Lal’, celebrating...
In an attention-scarce world, brands succeed when strategy and creativity integrate continuously, creating relevant, emotionally resonant customer...
Unilever promotes Abhinav Ravikumar as Chief Marketing Officer for Personal Care India, effective January 2026. With 13+...
Piyush Pandey receives posthumous Padma Bhushan in 2026 for transforming Indian advertising with iconic, culturally resonant campaigns...
Spykar celebrates Republic Day with unique campaign spotlighting everyday heroes and nation-builders—from social entrepreneurs to grassroots innovators—through...
Sergio Spaccavento, Executive Creative & Strategy Director at TLC Worldwide, joins jury for 15th ACEF Global Customer...
ASICS leverages Tata Mumbai Marathon 2026 as Official Sports Goods Partner, activating high-impact outdoor ads at Pedder...
Eli Lilly India appoints Pranav Shroff as Director of Marketing to lead diabetes, oncology, and immunology portfolio...
Sunfeast Wowzers taps ASMR trend with immersive sound-focused campaign showcasing crunchy biscuit sticks that deliver satisfying audio-visual...
Haldiram’s Snacks appoints Rajiv Singh as VP Marketing & Growth for Quick Service Restaurants to scale branded...
Snapchat launches new Family Center features giving parents screen time insights, friend connection context, and safety resources...
TATA AIG marks silver jubilee with emotional brand film showing father-son journey—from young dad’s first policy to...
Red Chief appoints Bollywood star Ayushmann Khurrana as brand ambassador to amplify its premium leather footwear positioning...
Wondrlab names Shidush Contractor as COO for influencer marketing to lead OPA and Opportune, integrating strategy, operations,...
Anushka Sharma and Virat Kohli star in Visit Dubai’s Season 2 film, showcasing winter surprises from desert...
Pocket FM hires former Meta FAIR scientist Vasu Sharma as Head of AI to advance Pocket LLMs,...
Standard Chartered rolls out phase two of wealth management campaign targeting affluent millennials, emphasizing timely investment planning,...
Pocket FM partners with Disney Publishing APAC to deliver 36 Hindi Marvel audio series featuring Spider-Man, Avengers,...
Havas CX India names Amandeep Singh Kochar as EVP – Experience Strategy & Martech Head to bolster...
HDFC Life’s new ad portrays parents instilling values through everyday acts while securing kids’ futures via insurance,...
Max Group launches cinematic brand film highlighting its seamless ecosystem connecting hospitals, diagnostics, super-specialty care, and wellness...
Publicis Groupe unveils Publicis Digital Experience (PDX) in India, merging Epsilon’s CRM expertise with Publicis Communications’ creative...
Shivani Thussu joins JioHotstar full-time as VP Creative & Content for Hindi streaming specials, bringing expertise from...
Myntra’s ‘Shaadi Ka Style Bazaar’ features influencers Komal Pandey and Siddharth Batra curating authentic wedding looks from...
Crayons strengthens media leadership by appointing Virakti Rustogi as VP-Media to drive integrated, performance-led strategies across FMCG,...
Grasim Industries names ITC veteran Sachin Sahay as Birla Opus Paints CEO effective Feb 16, 2026, bringing...
ACEF DMSM Leadership Summit & Awards 2026 celebrated digital marketing excellence with 200+ entries, AI-focused discussions, and...
Nissan India names Gagan Mangal as Head of Communications effective Jan 12, 2026, to lead brand resurgence,...
Astral Bondtite unveils ‘Lakdi Ka Chumbak’ campaign featuring Ranbir Kapoor, positioning the wood adhesive as carpenter’s trusted...
redBus launches Discover Bharat Sale promoting domestic bus travel to hidden gems with tickets from ₹299 and...
YouTube introduces industry-first Shorts time limits, custom reminders, and simplified account management to enhance safety for teens...
Thums Up launches nationwide ICC T20 World Cup Trophy tour at Ahmedabad, Delhi, and Mumbai airports, offering...
Vritti IMedia names Kaushik Chakravorty as Head of Strategy & Alliances, drawing on 30+ years in media...
Arpita Das joins Kotak Securities as Vice President to strengthen brand positioning, customer engagement, and strategic growth,...
Join senior marketers, brand leaders & digital strategists at ACEF DMSM Leadership Summit & Awards 2026 on 16 Jan...
Jos Alukkas unveils festive wedding campaign starring Malayalam stars Dulquer Salmaan and Keerthy Suresh, celebrating love, tradition,...
REA India, parent of Housing.com, appoints Kapil Goswami as CGMO to drive growth, marketing innovation, and consumer...
Nykaa welcomes Neha Bhise from Reliance Brands as AVP-Marketing to strengthen brand strategy, digital campaigns, and customer...
ICC partners with Marriott Bonvoy as the Official Hotel Rewards Partner for the Champions Trophy 2026 and...
Freshworks names Kady Srinivasan as CMO to drive global brand strategy, customer engagement, and AI-powered growth across...
LS Digital names Ganesh Kotian as AVP to drive business development, client partnerships, and AI-led digital growth...
Castrol India names V Kaushik Vedula as VP-Marketing to drive brand innovation, digital transformation, and growth across...
Alchemist Marketing Solutions Group acquires legacy agency Triton Communications, expanding integrated marketing services into FMCG, D2C, durables,...
Britannia The Laughing Cow redefines cheese snacking with ‘Snacking Ka New Angle,’ positioning Cheese Triangles as convenient,...
Omnicom launches the new Omni, an AI-driven marketing intelligence platform integrating data, creativity, media, and agentic AI...
Ruder Finn India elevates Shivaram Lakshminarayan to MD and appoints Malvika Sinha as CCO, strengthening leadership for...
Pronto launches in Chennai, offering verified, trained house help at your doorstep in just 10 minutes to...
Dentsu India launches dentsu.Connect, its global unified operating system, powers data-driven, integrated marketing solutions through advanced AI,...
Aisle Network unveils its new campaign ‘Better Because of Love,’ expanding its narrative from dating to deeper...
Deepika Padukone introduces the OnSet program to empower aspiring filmmakers and advertising professionals through mentorship, networking, and...
Creative agency TING appoints Robin Thomas as Senior Vice President – Growth to lead business expansion, client...
Zee Studios welcomes Thanigasalam Murugadass as Associate Director of Marketing to strengthen its brand strategy, audience engagement,...
Truecaller India names Vikas Khanna as Senior Director of Ad Sales to strengthen its advertising business, strategic...
Foxtale marks its fourth anniversary with a campaign featuring music icon Himesh Reshammiya, celebrating self-confidence, individuality, and...
Wellbeing Nutrition launches a new campaign tackling whey discomfort, promoting its plant-based protein line as a cleaner,...
Anandi Marketing takes over the Hyderabad franchise and rebrands the team as Mumbai Spartans, unveiling a bold...
Ayekart strengthens global expansion by appointing Sumit Aggarwal as Head – International Markets, focusing on cross-border trade,...
Olympic champion Neeraj Chopra launches Vel Sports, a new athlete management firm offering training, sponsorships, and global...
Theobroma appoints Ayush Kapoor as new CMO to drive brand growth, digital innovation, and expansion to 250...
Sony Pictures Networks India launches the second high-energy brand film for Wheel of Fortune, starring Akshay Kumar...
Creativefuel drove JioHotstar’s Superman digital launch with 12,000+ assets, hitting 210M+ views and 160M+ reach via culture-first...
ZEE5 teams up with Ferns N Petals for its Valentine’s Day campaign ‘Saali Mohabbat,’ celebrating unconventional expressions...
Birla Opus Paints celebrates Pongal with a new festive campaign that highlights the spirit of togetherness, colors...
Tarun Garg takes over as the new Managing Director and CEO of Hyundai Motor India, succeeding Unsoo...
Liberty Shoes strengthens its leadership team by appointing Priyanka Vishnoi as Head of Marketing to drive brand...
Devyani International merges with Sapphire Foods in ₹7,800 Cr deal, forming India’s top KFC-Pizza Hut operator. Expect...
Discover the 15th ACEF Global Customer Engagement Awards 2026 in Mumbai, featuring a powerhouse jury of 30+...
Red FM’s stations across Madhya Pradesh and Rajasthan earn AQC certification, reaffirming the network’s commitment to maintaining...
Fortune introduces a vibrant Uttarayan-themed Cottonlite pack for Gujarat’s Makar Sankranti celebrations, featuring kites and cultural motifs...
Anukriti Malik joins RPSG Lifestyle Media as lead for corporate communications and social media, bringing expertise in...
Swiggy introduces free Polaroid-style photo prints on Giftables, letting users add personal images, captions, and nostalgic touches...
Barbeque Nation launches ‘Milne Ki Bhookh’ New Year campaign, celebrating reunion hunger with unlimited grills, festive buffets,...
Bingo! Mad Angles’ latest ad hilariously resolves household squabbles with crunchy wafers, turning remote fights and chicken...
Kohinoor Basmati Rice partners with Aditya Gadhvi for ‘Kohinoor Na Garba Rice’ campaign, blending Gujarati folk music...
Explore customer engagement: build loyalty with personalized strategies, omnichannel tactics, AI tools, and key metrics like NPS...
Air India Express operates a special joy flight for underprivileged children, sharing the magic of flying and...
Somany Ceramics joins hands with Techno India University to repurpose broken tiles into art, inspiring sustainability and...
’Oréal Professionnel partners with UP Warriorz as title sponsor for WPL Season 4, celebrating women’s empowerment and...
Colgate-Palmolive India faces ₹267.64 crore tax demand for FY22 over transfer pricing; company to challenge order at...
Leo Burnett India announces the appointment of Abhimanyu Khedkar as Managing Director and Head of Office, Mumbai,...
Swiggy Scenes rolls out its quirky year-end activation, ‘Un-Coop Yourself,’ urging audiences to step out, socialize, and...
Haier partners with SW Network to release an innovative AI-powered Christmas film, blending technology and festive storytelling...
Saurabh Saksena, ex-VML India president, unveils SAULV—an AI-powered integrated communications agency blending strategy, creativity, and GenAI for...
VIP Industries strengthens leadership with Sameer Wanchoo as CMO, bringing two decades of FMCG and consumer marketing...
Polycab India’s new festive film ‘Safety Under the Christmas Tree’ promotes its Green Wires with a heartfelt...
Pulse Candy partners with K-pop artist Aoora for its new ‘Pulse of the Party’ festive digital ad,...
Bisk Farm has roped in Bollywood actor Shraddha Kapoor for its ‘Rich Marie Chai Break’ campaign, celebrating...
Sony Pictures Entertainment India has rolled out a high-impact, immersive outdoor and in-cinema campaign for Anaconda, turning...
Discover how Coca-Cola’s 1930s advertising transformed Santa Claus into the jolly red-suited icon recognized worldwide, blending art,...
Sony Pictures Networks India announces the appointment of Ankur Shrivastava as Associate Vice President, strengthening its leadership...
Emcure Pharmaceuticals and MS Dhoni relaunch the ‘Winning Over Obesity’ campaign, inspiring Indians to adopt active lifestyles...
Creative agency One Hand Clap collaborates with Netflix to produce a compelling new ‘Stranger Things’ film, blending...
Zee Entertainment unveils Zee Immerse, a new vertical creating immersive, platform-agnostic branded IPs focused on audience participation...
Indewheelers Motorsports partners with Apollo Techno Industries as title sponsor, powering the championship with engineering innovation and...
Peps Industries introduces the ‘Vivah Mattress’ through a creative wedding-set digital campaign celebrating comfort, togetherness, and the...
Prasoon Joshi receives AAAI Lifetime Achievement Award, urging ad industry to embrace remembrance, confusion’s creativity, and empathy...
OpenAI CEO Sam Altman reveals “0% excitement” for leading a public company amid IPO speculation, prioritizing AI...
Beats and Travis Scott join forces for ‘Dare to Dream’, a cinematic campaign that celebrates self-belief, ambition,...
Relaxo’s ‘Buy & Fly’ winter campaign with EaseMyTrip offers flight vouchers up to ₹2,000 on ₹1,500+ footwear...
Discover Miniklub’s latest ‘The Happy Parenting Strategy’ campaign featuring Mr. Dad (Gautam Rode) in a fun digital...
Fabindia teams up with Mahindra to let customers redeem Fabcoins for eSUV bookings like XUV400. Blend loyalty...
Discover Swiss Beauty’s new ‘We Got You, Girl!’ campaign featuring Taapsee Pannu. Celebrating expressive femininity, confidence, and...
Dabur Odomos launches dengue awareness campaign with Hybrid’s VOX platform, featuring authentic family voices. Stay protected with...
Naukri.com’s witty 25-foot Christmas tree at Prestige Tech Park features peanuts instead of ornaments, highlighting ‘appraisal waala...
Bajaj Broking launches ‘Seedhi, Simple Investing’ featuring Vijay Varma. Zero-brokerage app simplifies equities, F&O, IPOs for millennials—live...
OpenAI’s new academy offers free courses for journalists on AI for reporting, fact-checking, and content creation. Master...
Jio BP names Sidheshwar Sharma as CMO to drive EV charging, sustainable fuels, and loyalty campaigns across...
Scribbld names Mustanseer Jawadwala as CGO with 15+ years in tech scaling to drive user growth, AI...
Fortune Plus Soyabean Oil launches TVC by Ogilvy showcasing Vitamin A&D formula for all-day freshness—from breakfast parathas...
vivo India launches #SwitchOff 2025 urging families to reclaim dinner tables from screens—72% kids bond most at...
Marico Limited names FMCG veteran Vikram Karwal as new CMO, bringing 22 years of experience from Mondelez...
VIDA, the electric mobility brand from Hero MotoCorp, partners with Kolkata Knight Riders as Title Partner to...
Yes Madam taps influencer Tanya Mittal (2M+ followers) for new at-home beauty campaign—hair coloring, facials, bridal makeovers...
Cheil India names Yatin Gupta as AVP to lead creative strategies for Samsung and clients, bringing 15+...
Discover why customer engagement drives 20-40% revenue growth at the 15th Global Customer Engagement Summit & Awards—celebrate...
The 15th Global Customer Engagement Summit & Awards 2026 in Mumbai unites brands, agencies, and media leaders...
Agoda’s humorous multi-starrer campaign features Sunil Grover, Ekta Kapoor, Chunky Panday, and Varun Sharma promoting hotel deals...
Himanshu Saxena appointed President North and East for Saatchi & Saatchi India and Propagate India, leading regional...
OnePlus India celebrates 12 years with “Power On. Limits Off” campaign, onboarding six star ambassadors across entertainment,...
Havas acquires Bearded Kitten, India’s leading sports and entertainment marketing agency, integrating it under Havas Play to...
MR.DIY launches witty ‘Genie’ campaign with Rajkummar Rao as magical genie who realizes the retailer’s 15,000+ products...
KFC India launches campaign with Jaideep Ahlawat promoting Chicken Krisper Meal at ₹99, featuring crispy chicken, fries,...
Chandni Shah, co-founder of FCB Kinnect, takes charge as CEO of the merged Kinnect–22feet Tribal entity, leading...
Mondelēz brings Lotus Biscoff caramelised biscuits to India via Lotus Bakeries partnership, featuring “Welcome to the Biscoff...
WPP Media appointed as InCred Money’s performance marketing partner, leveraging data-driven strategies for scalable growth in India’s...
Goodies Narayanan joins Bacardi India as Director Marketing – CMO, leading consumer and customer marketing across iconic...
Hell Energy Drink becomes Punjab Kings’ official energy drink partner for IPL 2026-2028, with helmet branding, fan...
Omnicom retires historic agencies DDB, FCB, and MullenLowe amid restructuring post-IPG merger, consolidating creative powerhouses BBDO, McCann,...
Punjab National Bank appoints cricketer Harmanpreet Kaur as its first female brand ambassador, promoting financial literacy and...
Aditya Kanthy appointed President & MD, and Prasoon Joshi elevated to Chairman as Omnicom Advertising India unveils...
Adityan Kayalakal, with over 20 years in marketing and entertainment, joins Pocket FM as VP – Brand...
Reliance completes merger of Star Television Productions into Jiostar, consolidating iconic ‘Star’ brand under one entity for...
Bharti Airtel names Suchita Salwan, ex-Nykaa leader and LBB founder, as Chief Customer Officer to spearhead B2C...
Omnicom completes $13.25B IPG acquisition, unveils merged networks structure retiring DDB/FCB/MullenLowe, with new leadership for BBDO, McCann,...
Reliance and Google have formed a strategic partnership to democratize AI access across India, offering free 18-month...
Pragya Misra elevated to Head of Strategy & Global Affairs for India at OpenAI, spearheading unified initiatives...
BIG FM introduces ‘BIG Ramayana,’ an AI-driven audio-video series retelling the epic for Gen Z with immersive...
Advertising veteran Samir Sagar has been appointed Senior Vice President at TBWA\India, bringing over 15 years of...
Discover why customer engagement is the key differentiator for brand success in 2025. Explore top strategies, AI-driven...
Tata Tea Agni introduces Extra Josh, India’s pioneering energy tea fortified with natural caffeine, designed to fuel...
NDTV posts 14% revenue growth in Q2 FY26 versus Q1, driven by content innovation, strategic consolidation, and...
LOTTE India introduces Subak and Shark, India’s first Korean-style slush ice candies featuring bold flavours, playful shapes,...
Sangam Nayal joins Interactive Avenues as Director, leveraging award-winning digital strategy, media planning, and multi-sector experience from...
Piyush Patkie joins KidZania India to lead strategic brand partnerships in the West, driving innovative collaborations, sponsorship...
EaseMyTrip secures contract under Punjab’s Mukh Mantri Tirth Yatra Yojana to manage and operate pilgrimage tours from...
Chupps makes a bold sustainability statement with a washable, biodegradable billboard in Mumbai that naturally disintegrates in...
Django leads creative and digital campaigns for Khukri Rum’s Indian launch, highlighting its Himalayan heritage, premium quality,...
Joy Personal Care unveils a new campaign for Skin Fruits Moisturizing Cream starring Sanya Malhotra, blending tradition...
Saksham Kohli joins FCB Neo as President, bringing over two decades of experience in integrated communications, digital...
Parle-G’s latest Chhath Puja campaign highlights small acts of kindness and family togetherness, going viral across Bihar,...
Aditya Birla Fashion and Retail (ABFRL) appoints Altamash Khan as Head of Media & Digital Marketing at...
Following its $13.5 billion acquisition of Interpublic Group, Omnicom plans to retire the historic DDB agency brand,...
PepsiCo introduces a refreshed brand identity featuring a vibrant new logo, eco-inspired color palette, and smile motif,...
Times Internet has promoted Prasad Sanyal to Group Business Head, leveraging his diverse digital media experience to...
ICICI Prudential Mutual Fund, in collaboration with Times OOH, has secured extensive branding rights for Santacruz Metro...
Bright Brain has secured the digital marketing mandate for Sub Zero, a trusted name in cold chain...
Amul honors ad icon Piyush Pandey with a creative tribute, celebrating his contributions to Indian advertising and...
Discover how Taboola and Paramount Advertising’s new Performance Multiplier enhances CTV advertising for small and medium businesses...
BharatPe names Ajit Kumar as CTO, leveraging his 19+ years of fintech expertise to lead technology strategy...
Discover the legendary ad campaigns of Piyush Pandey, from Fevicol’s iconic humor to Cadbury Dairy Milk’s emotional...
Tasva appoints cricket star Shubman Gill as its brand ambassador, marking a new era in contemporary Indian...
Legendary adman Piyush Pandey has passed away at 70, remembered for iconic campaigns like Fevicol’s “Bus,” Cadbury...
Goibibo launches a fun digital campaign featuring cricket stars Rishabh Pant and Navjot Singh Sidhu, blending cricket...
SBICAP Securities promotes financial empowerment with the #KaroKhudPeInvest campaign, encouraging young Indians and women to start smart...
Nas Daily elevates Aakarsh Gupta to Head of Operations (Global), entrusting him to lead 1000 Media and...
McCain Foods India unveils its ‘Jugalbandi’ campaign featuring Usha Uthup, highlighting generational bonding and festive togetherness through...
Motilal Oswal Financial Services unveils the #DiwaliAapkiTayyariHumari campaign celebrating investor readiness and the teamwork behind a seamless...
Hyundai Motor India names Sunil Moolchandani as the new head of national sales, bringing over 24 years...
Zupee Studio achieves 10 million downloads, emerging as India’s fastest-growing short-form entertainment app. Discover how microdramas and...
Rajesh Sareen resigns from his role as Chief Revenue Officer at Zee Media Corporation, concluding his impactful...
Garnier Men introduces AcnoFight Gentle Cleanser, a gentle yet effective solution for acne-prone skin, endorsed by brand...
JioSaavn introduces a special festive offer with its new annual Pro subscription priced at ₹399, delivering ad-free...
B4U Network welcomes Hemlata Yederi as Chief Revenue Officer. With an impressive track record in media sales,...
Sarma Chillara joins Boeing India as Executive Director and CHRO, focusing on talent development and leadership for...
WPP is sued for allegedly misleading investors on financial outlook and client growth, with shares dropping after...
Aleph expands partnership with Reddit, gaining exclusive ad rights in over 45 markets, enhancing advertiser access to...
Meta restricts third-party AI chatbots from WhatsApp Business API to ensure platform stability, allowing only Meta’s own...
Jindal Stainless’s Diwali campaign ‘More Than Just Change’ highlights the emotional value of coins, symbolizing trust and...
Axis joins forces with HUMAN to enhance CTV and video ad fraud protection, improving traffic verification and...
Kering and L’Oréal announce a €4 billion alliance granting L’Oréal licenses for Creed, Gucci, and Bottega Veneta...
Annapurna Group blends innovation and tradition with its AI-powered Cow Ghee TVC this Diwali, celebrating purity, family,...
Apple becomes Formula 1’s exclusive U.S. broadcast partner in a five-year deal, bringing all races to Apple...
Welspun One’s Diwali film ‘The Diary of a Diwali Box’ tells the heartfelt story of care, precision,...
Sting, PepsiCo India’s energy drink brand, launches its dynamic new campaign starring Lakshya, showcasing unmatched energy in...
Former HUL executive Sindhuu Govindarajan takes on role as Vice President, Marketing at Tata Consumer Products’ Foods...
Pexpo, India’s largest stainless steel bottle manufacturer, is inviting creative agencies to partner for enhancing brand visibility...
Nicky Singh brings over two decades of luxury lifestyle marketing expertise to Vianaar, spearheading communication strategy and...
Kalyan Jewellers lights up Diwali 2025 with a star-studded campaign featuring top Indian cinema icons, showcasing gold...
Xiaomi India’s 2025 Diwali campaign uses MTV Roadies-style nostalgia featuring Raghu Ram, Rajiv Lakshman, and Devarshi to...
Dentsu appoints Rohit Potphode as Managing Partner for Sports, Gaming, Esports, and Live Experiences to drive culture-driven...
Infectious Advertising appoints seasoned marketing leader Smriti Tewari as Business Head, bringing 13+ years of expertise in...
Saksham Jadon, founder of Youngun, becomes Co-Founder at MeldIt AI, bringing extensive digital marketing expertise to scale...
Sunainika Singh, an accomplished marketer with over 20 years of experience, joins The Coca-Cola Company to lead...
FTA Global appoints Srijita Das Roy as Vice President of Brand & Communications, strengthening its marketing leadership...
Explore why search engineering is the future of search marketing, blending data science, AI, and technical SEO...
Discover how Mamaearth’s new Rice Face Wash campaign with Palak Tiwari highlights radiant glass skin through a...
Steve Madden appoints Bollywood star Shanaya Kapoor as its first brand ambassador in India, aligning with young...
WPP Media appointed to lead comprehensive media strategy for Leeford Healthcare’s key consumer brands, enhancing brand visibility...
Lay’s showcases its largest brand redesign highlighting natural ingredients, removal of artificial flavors, and a fresh farm-to-bag...
HDFC Life celebrates its 25th anniversary by securing exclusive branding rights at Mumbai’s Mahalaxmi Metro Station, symbolizing...
PepsiCo names Steve Schmitt, former Walmart US CFO, as new EVP and CFO to drive growth, cost...
Cyient Limited announces Utkarsh Srivastav as Chief Marketing Officer to lead global brand growth, customer engagement, and...
LIC appoints Pradeep Shenoy as Executive Director, Corporate Communication, to enhance brand trust, digital engagement, and strategic...
Bright Brain partners with Wright Research to elevate its AI-powered investment advisory through data-driven digital marketing, content...
Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor 
Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor
Arrow’s new campaign starring Vedang Raina and Khushi Kapoor blends American heritage with modern style, showcasing confident,...
Amazon India partners with FITPASS to introduce subscription-based fitness access, offering seamless entry to thousands of gyms,...
Cricket star Shubman Gill partners with Bowlers in a nationwide campaign promoting responsible pet parenting and premium...
Domino’s Pizza’s 2025 brand refresh introduces brighter colors, a catchy new jingle, and revamped packaging to rekindle...
Pay10 strengthens its fintech presence in India by appointing Virat Kohli and Anushka Sharma as global ambassadors...
Navonil Chatterjee’s appointment as Chief Strategy Officer at Creativeland Asia will boost the agency’s strategic growth and...
Piyuli Bhattacharjee’s promotion to Regional Marketing Head at Cathay Pacific strengthens the airline’s marketing across South Asia,...
CarryMinati’s latest collab with Perplexity AI is redefining influencer marketing in India, blending witty Gen Z slang...
MY FM set a new benchmark for Garba in 2025, hosting star-studded events across Ahmedabad, Raipur, Chandigarh,...
Cadbury Dairy Milk Silk’s latest Ogilvy campaign features a romantic chocolaty hide-and-seek in an art gallery, highlighting...
Charlotte Tilbury appoints Sobhita Dhulipala as brand face for its debut India campaign, promoting the new Airbrush...
Kalyan Kumar appointed as MD & CEO of Central Bank of India, bringing extensive banking experience to...
Taboola teams up with JOE Media Group, utilizing AI-driven content recommendations and analytics to increase audience engagement...
Imagine Marketing appoints Gaurav Nayyar as CEO, strengthening leadership as boAt prepares for public market debut and...
AdGlobal360 unveils dXfactor, an AI-first Martech consulting practice focused on driving scalable, data-driven digital transformation for enterprises....
After eight years of leadership, Manoj Singh moves on from his role as Vice President at Madison...
Scapia’s new ‘The Card That Says Yuh’ campaign targets Gen Z and millennials to convert everyday spending...
Shashikant Someshwar elevated to CEO of Weber Shandwick India, leading growth and innovation across technology, healthcare, consumer,...
InMotion partners with Strike Social to bring advanced AI-powered paid social and video advertising solutions to the...
Ferrero Rocher launches ‘Add Your Golden Touch’ Diwali campaign featuring Hrithik Roshan, offering QR code rewards and...
Naveen Kumar, with 30+ years in automotive and manufacturing, named Group CEO of Dhoot Transmission, aiming to...
Aashirvaad launches ‘Matrishokti Bondona’ campaign across West Bengal, celebrating mothers with interactive Durga Puja activations and personalized...
DEWAR’S launches ‘Here’s to the Story’ campaign, highlighting exploration, shared stories, and immersive bar activations across Indian...
With over a decade of experience in digital marketing and media strategy, Sonia is set to lead...
Clinch has announced the appointment of Tariq Hassan, former CMO of McDonald’s USA, to its Advisory Board....
Join Shin Chan and Yakult Danone India in a fun-filled campaign to promote gut health among kids...
Shekhar Narayanaswami, CEO of Times OOH, has been elected Chairman of the Indian Outdoor Advertising Association (IOAA)....
Rohit Mukherjee joins TBWA\India as Executive Creative Director, bringing nearly 20 years of creative leadership and integrated...
Arjun Kapoor breaks his poker face in Call Me Chunky’s first-ever brand campaign, highlighting bold flavors and...
Apollo Tyres partners with BCCI as lead sponsor for Indian cricket teams, securing jersey branding rights and...
Communication Casa awarded integrated marketing mandate for Let’s Konstruct, driving brand building and digital campaigns in the...
Milan Nakrani elevated as Head of Media at VML India, bringing 14 years of expertise in digital...
Pee Safe’s new DVC urges Indians to make toilet seat sanitization a daily habit, addressing invisible germs...
VML and Hero MotoCorp unveil the ‘Naye Indian ki Deluxe Bike’ campaign for the HF Deluxe Pro,...
Srinivas Phatak named Unilever CFO, bringing over 25 years of financial leadership and strategy expertise to steer...
Samrat Ghosh steps down as Chief Cluster Officer for East, North, and Premium clusters at ZEEL after...
Zoher Kapuswala takes charge of marketing across Ferrero India’s brands including Ferrero Rocher, Nutella, Tic Tac &...
Nushrratt Bharuccha appointed as brand ambassador for Oshea Herbals, endorsing natural beauty and authenticity in an integrated...
Pizza Hut India appoints Manish Guptaa as CMO to lead marketing strategy, innovation, and Gen Z campaigns,...
India Today Group teams up with CAMB.AI to launch AI-powered multilingual news translation, expanding reach across languages...
Dheeraj Sinha, CEO of FCB India, has been elected President of The Advertising Club for 2025-26, leading...
Cadbury Dairy Milk introduces Milkinis, a lighter, crème-filled bar aimed at India’s impulse-snacking market, backed by a...
Dentsu Creative Webchutney creates Bhima’s RaasLeela, a dreamlike jewellery campaign inspired by Radha-Krishna’s timeless love, showcasing Bhima’s...
Ex-Reckitt executive Ruchika Sharma appointed Head of Consumer Marketing at Danone, bringing 13 years of experience in...
Experienced Deputy VP (Digital) at Reliance General Insurance with 14+ years in digital marketing, strategy, AI-driven campaigns,...
Yakult Danone India unveils new TVC starring Taapsee Pannu, emphasizing gut health as key to nutrition and...
H&M launches its beauty range in India featuring makeup, fragrances, and beauty tools. Available in stores and...
Jenisha Fernandes joins Digital ShoutOuts Media as Regional Sales Head, driving strategic growth and expanding sales across...
Scribbld secures digital and social media marketing mandate for Foot Locker India, driving creative social-first campaigns to...
Umma Saini, ex-Chief Creative Officer at Schbang, joins PhonePe to drive innovative brand campaigns and elevate creative...
Saatchi & Saatchi India refreshes Flite’s iconic ‘Sar Utha, Kadam Badha’ campaign featuring Sanya Malhotra, celebrating confidence...
Sony Pictures Networks India appoints Gaurav Laghate as Head of PR and Corporate Communications to lead the...
Manoj Pandey joins FCB Neo as National Creative Director, bringing over 19 years of creative leadership to...
Deepshikha Bhardwaj joins Schbang as National Lead – Media Strategy, bringing over 15 years of expertise to...
Levi’s names Bollywood star Alia Bhatt as its global brand ambassador to lead the shift toward relaxed,...
WPP appoints Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy, enhancing leadership to...
Lay’s honors the farmers who cultivate the potatoes used in every chip with limited-edition packaging and a...
Nike’s new “Why Do It?” campaign redefines the iconic “Just Do It” slogan, inspiring athletes to embrace...
Google has been fined $425 million by a U.S. federal court for collecting user data despite tracking...
The Hype Studio partners with Kaydence Media Ventures to enhance advocacy-driven communications and public relations, offering integrated...
Social Panga and AMD collaborate to launch an emotional Onam film blending Kerala’s rich cultural heritage with...
YAAP Digital and Gozoop Group have merged in a ₹100 crore deal to create India’s first homegrown...
Madison Media has acquired 100% stake in HiveMinds, a leading digital marketing agency, with Deepti Bhadauria appointed...
Skyscanner appoints versatile cricketer Suryakumar SKY Yadav as its first brand ambassador in India. This partnership aims...
TollBit names Harsha Subramaniam as Head of Partnerships for India to lead expansion and strengthen collaborations with...
KRAFTON and Dentsu Creative Isobar have introduced a vibrant campaign targeting India’s Gen Z, using humor and...
CNN-News18 continues to dominate the English news segment in India with a commanding 42.1% market share, far...
Havas India introduces Gate One, a global consultancy specializing in outcome-driven digital, data, AI strategy, and marketing...
iCubesWire Films introduces Stop Shots, a new studio dedicated to creating visually striking and emotionally resonant 10-15...
Amazon Ads appoints Neha Singh Warrier as Lead for Content Monetization in West and South regions, bringing...
Smartly integrates with Spotify Ads Manager, enabling brands to run AI-powered audio and video campaigns across channels...
SW Network and Flipkart launch a unique 360° campaign combining digital buzz, runway fashion, and influencer activations...
Arvind Mafatlal Group names Vishesh Verma as Group Head – Corporate Communications to lead strategic messaging and...
Bold Care collaborates with filmmaker Anurag Kashyap and comedian Samay Raina in a humorous, unfiltered campaign that...
Spotify promotes Neha Ahuja to Director of Growth for JAPAC, leading expansion and user growth strategies across...
Anupama Ramaswamy has been promoted to Managing Director and Chief Creative Officer at Havas India, bringing nearly...
Explore how purpose-driven initiatives and CSR create lasting business and social impact through governance, mentorship, education, and...
Discover why brand purpose drives trust, loyalty, and lasting growth in 2025 through storytelling, authentic influencers, and...
Raychem RPG collaborates with Bright Brain Technologies to strengthen digital presence and unify brand communication via SEO,...
Delhi High Court directs Competition Commission of India (CCI) to reply within two weeks to Publicis’ plea...
Punt Creative secures digital agency mandate for Piramal Consumer Healthcare’s top brands, including Lactocalamine, i-range, and Littles,...
Himanshu Tandon, former POCO India Country Head, joins CMF by Nothing as Vice President of Business to...
Balancehero India appoints Soumyajit Ghosh as COO to drive AI transformation and operational excellence with over 18...
Discover how Sprite’s new campaign with Sharvari and Sunil Grover celebrates India’s love for spicy food, pairing...
Cheil India rolls out dynamic campaign for Samsung Galaxy F36 5G featuring AI innovations, targeting Gen Z...
IHH Healthcare launches a bold new brand identity to unify its global network, emphasizing innovation, partnerships, and...
Royal Challengers Bangalore (RCB) launches ‘RCB Cares’ to support and honor fans affected by the parade tragedy,...
Arpit Tyagi appointed Director – Client Services at The Trade Desk, bringing extensive experience in programmatic advertising...
Amul celebrates Onam 2025 with “Ee Onam On Aavatte” campaign featuring vibrant cultural themes and a viral...
Mayoori Kango, former Bollywood actress and ex-Google executive, rejoins Publicis Groupe as CEO of Publicis Global Delivery,...
JBL unveils next-gen audio range and festive cultural campaign, featuring immersive soundbars and innovative audio tech for...
Deepali Saini, CEO of Think Design, appointed Global Chief Experience Design Officer of Havas CX, leading experience...
Efficacy Worldwide appoints Somnath Sarkarr, Prajesh Dutta, and Raj Choudhary to senior leadership roles, strengthening its presence...
Divyanshu Singh takes over as CEO of JSW Sports, bringing extensive sports and business experience to lead...
WPP Media names Veena Joji as Chief People Officer, South Asia, to lead HR strategy, talent growth,...
Schbang appoints Neel Gawde as Chief Business Officer, recognizing his decade-long expertise in business development and digital...
Lowe Lintas has named industry veteran Shantanu Sapre as Chief Business Officer, bringing his decades-long expertise in...
Discover Zee BanglaSonar, Bengal’s newest entertainment channel blending fiction, non-fiction, and movies to deliver a unique cultural...
JSW MG Motor India ropes in Pulkit Samrat & Varun Sharma for ‘EV Sahi Hai’ campaign to...
Learn about OpenAI’s latest India expansion with Sheeladitya Mohanty leading marketing efforts to grow AI user adoption...
Discover the Vi Nonstop Hero Plan, offering truly unlimited 4G and 5G data on prepaid at an...
Explore the groundbreaking partnership between Reliance Consumer Products and Maliban Biscuits aimed at boosting FMCG growth, supply...
Explore the heartfelt JSW Paints Independence Day 2025 ad that celebrates India’s unity, bravery, and growth through...
Discover how Hisense India and Adfactors PR are collaborating to enhance brand visibility and consumer trust in...
Discover how Shashishekhar Mukherjee’s appointment as General Manager – Digital Marketing & D2C is set to drive...
Learn about Lenovo’s collaboration with Dentsu B2B and Posterscope to launch the ThinkPad X9 Aura Experience, a precision-driven marketing campaign targeting premium...
Learn about Khyati Sarang’s new role as Head of Brand Strategy & Planning at ^atom network and...
Learn about Khyati Sarang’s new role as Head of Brand Strategy & Planning at ^atom network and...
Discover how Yakult has partnered with Bollywood actress Taapsee Pannu to boost its presence in India’s probiotic...
Learn about Megha Manchanda’s appointment as Head of Marketing & Strategic Growth at HP, leading marketing initiatives across India, Sri Lanka, and Bangladesh to drive...
Discover DCODE, a comprehensive digital marketing playbook by DS Group and WPP Media, designed to elevate digital...
Learn about Swapnil Ravindran’s appointment as Chief Revenue Officer for South India at HT Media Group, driving...
Prime Video Announces Multi-Year Licensing Collaboration with Maddock Films for Eight Upcoming Films 
Prime Video Announces Multi-Year Licensing Collaboration with Maddock Films for Eight Upcoming Films
Explore Prime Video’s expanded partnership with Maddock Films securing exclusive streaming rights for eight upcoming films, including...
Discover how Abraham Thomas has been appointed the new CEO of Radio City, succeeding Ashit Kukian. Learn...
Explore how real-time digital out-of-home (DOOH) technology, AI, and interactive features transform transit advertising in 2025 for...
Rapido rolls out Ownly, a pilot food delivery app in Bengaluru featuring a zero-commission model and affordable...
ACEF Social Media Awards evolves into ACEF Digital Marketing + Social Media Leadership Summit & Awards 2025,...
Discover BBH India’s latest leadership changes for 2025 with key appointments of Delon Mascarenhas, Mitushi Sharma, Ashwin...
Astha Garg has been promoted to VP Marketing at Jubilant FoodWorks’ Domino’s, bringing extensive marketing leadership and...
Discover how AnyMind Group’s new MCP integration in AnyTag simplifies and automates influencer marketing for faster, smarter...
Havas Media India strengthens leadership with Sonal Jadhav as Managing Partner – West. With 20 years of...
Discover the new Colour-Lays® sneaker collection by Lay’s and ARKS, featuring vibrant designs that fuse pop culture...
Explore how personalized DOOH advertising uses real-time data, AI, and programmatic buying to deliver relevant, in-the-moment brand messages that boost engagement in 2025. By...
Learn how MarTech leaders are balancing personalized marketing experiences with customer privacy. Explore key data laws, trust-building,...
Apparel Group India appoints Aditi Chakravarty as Head of Marketing to lead brand strategy across multiple global...
Adamya Dua joins Jubilant FoodWorks as Head of Marketing, leading brand strategy, product innovation, and P&L for...
Nissan India unveils the Magnite Kuro Edition and its striking campaign “The Boldest Black,” highlighting the SUV’s...
Dentsu India introduces Dentsu Podcast Network (DPN), offering brands end-to-end podcast production and distribution to engage diverse...
UNIQLO’s new campaign featuring Rahul Dravid highlights the LifeWear collection’s comfort and versatility, launching alongside an AR...
22feet Tribal Worldwide appoints Anvita Arora as Vice President Mumbai and Shyam Nair as Executive Creative Director,...
FCB India has named Binay Mehra as Senior Vice President of FCB NEO. Discover his 17-year leadership...
Birla Opus Paints introduces the ‘Birla Opus Assurance’ campaign with Vicky Kaushal and Rashmika Mandanna, offering India’s...
Colloquial, founded by Ishita Misra and Pradyot Mokashi, brings culture-driven, brand-focused advertising to India with a unique...
Axis Bank’s 2025 Independence Day campaign pays tribute to Kashmir’s resilience and scenic beauty, encouraging tourism and...
Join top business, CSR, and communications leaders at the 14th ACEF Asian Leaders Conference & Awards on...
AdLift partners with Plum to boost organic search visibility and traffic with a comprehensive SEO and content...
Perplexity AI proposes $34.5B bid to acquire Google Chrome as antitrust pressure mounts, aiming to reshape browser...
Famous Innovations announces key senior appointments in Delhi to boost creative and strategic capabilities across advertising, FMCG,...
Motilal Oswal Financial Services invests Rs 400 crore in Zepto in a major funding round, strengthening India’s...
Havas Media India appoints Sujata Singh as President – South to lead southern market growth across FMCG, fashion, tech, retail, and automotive. Sujata...
Godrej Consumer Products (GCPL) launches AI lab and content factory to boost in-house marketing, enhance agility, and reduce content production time. Godrej...
Animesh ‘8bitThug’ Agarwal shares his journey from gamer to esports leader, building S8UL and shaping India’s mobile...
Laqshya Media Group leads Chandrika Soap’s outdoor push in Mangalore, Mysore, and Goa with eye-catching billboards and...
Connect Network unveils Connect Digital, an AI-powered DOOH platform offering hyperlocal targeting and access to 10M+ programmatic...
WhatsApp’s Bandra-Worli Sea Link campaign projects strong privacy messages, reinforcing secure and private messaging with end-to-end encryption....
Graas.ai secures $9M in pre-Series B funding led by Tin Men Capital to scale its Agent Foundry...
Schneider Electric India teams up with LEO India for ‘Bring Home the Smart’ campaign, showcasing innovative smart...
Dashverse secures $13M Series A led by Peak XV Partners to scale its AI-driven mobile-first entertainment platform...
Verve Media secures local SEO mandate for The Game Palacio, enhancing digital visibility for luxury entertainment venues...
Center Fresh’s new ‘Dimaag Pe Rakhe Lagaam’ campaign humorously tackles overthinking, offering a refreshing mental pause with...
Vijay Deverakonda joins House of McDowell’s Soda with Kartik Aaryan for the ‘Yaari’ campaign, celebrating genuine friendships...
cult marks National Lazy Day with a unique ‘Do Nothing Class’, highlighting the importance of rest and...
Devang Manseta joins Kotak Securities as VP Marketing, bringing 12+ years of digital marketing expertise to strengthen...
Learn about Abhishek Sawant’s new role as Director & Lead of Talent Acquisition at Publicis Groupe and...
TBWA\India appoints Anirban Mozumdar as Chief Strategy Officer, bringing 28 years of expertise in brand strategy, disruption,...
FTA Global appoints Rohit Salian as Vice President to lead Brand Strategy and Creative Labs, redefining digital...
KBC Season 17, hosted by Amitabh Bachchan, kicks off with 26 sponsors, marking 25 years of India’s...
BirlaNu launches a new campaign promoting TruFiT Technology for leakproof pipes, combining durability, trust, and eco-friendly plumbing...
KPMG India reappoints Yezdi Nagporewalla as CEO for second three-year term beginning February 2027, focusing on client...
Celebrate Raksha Bandhan with Motilal Oswal Mutual Fund’s new campaign linking sibling bonds with disciplined SIP investing....
Zomato teams up with Shah Rukh Khan for its “Fuel Your Hustle” campaign, celebrating grit, ambition, and...
Join the 14th ACEF Asian Leaders Conference & Awards on August 29, 2025, in Mumbai. Explore “Brand...
Anupam Srivastava joins NDTV India and regional channels as Chief Executive Producer, bringing 20+ years of broadcast...
Discover how JSW MG Motor India’s “EV Sahi Hai” campaign is transforming electric vehicle awareness with real...
Explore Raksha Bandhan 2025 campaigns by (love that transcends physical distanc) MobiKwik, (unwavering protection) Instamart, (technology-powered togetherness...
Skydance merges with Paramount to create a streaming and production powerhouse blending Hollywood legacy with cutting-edge innovation....
Volini blends tradition and care by adding pain relief functionality to the Warkaris’ Uparna, easing muscle and...
Levi Strauss & Co. names Hiren Gor as MD for SAMEA region, boosting leadership for growth across...
BIG FM names Sunil Kumaran CEO as it embarks on a multimedia evolution under Sapphire Media’s leadership...
Celebrate Raksha Bandhan 2025 with MobiKwik’s #TraditionSeHatke campaign celebrating gratitude, equality, and Digital Gold gifting between siblings....
Joydeep Saha joins ManipalCigna as MD & CEO, bringing over 20 years of insurance expertise to drive...
The iconic show Kyunki Saas Bhi Kabhi Bahu Thi achieves over 1.6 billion minutes watch time during...
Hansveen Kaur joins eGenome.ai and B’spoke Wellness as VP Brand Marketing to lead growth and innovation in...
Forbes honoured Anchal Sharma partners with OneXtel Communications to drive patient-driven healthcare communications and authentic engagement in...
Alt’s digital campaign featuring World Chess Champion Gukesh promotes diversified portfolios using alternative investments like real estate...
Dabur Réal’s heartfelt Raksha Bandhan 2025 campaign highlights the power of silent support and unspoken sibling love...
OpenAI partners with PHD as global media agency, boosting marketing efforts for ChatGPT and expanding consumer reach...
Hashtag Orange partners with Aparna Venster and Okotech to implement integrated digital marketing strategies including SEO, social...
Solitario Diamonds teams up with YAAP Digital to revamp its brand and packaging, reinforcing its position as...
SuperGaming secures $15M in Series B funding to accelerate Indus Battle Royale’s international rollout and expand its...
Only Much Louder promotes Manav Parekh as EVP Creative, leveraging his 17+ years of experience to lead...
NODWIN Gaming and District by Zomato have worked together again, this time for another year of ticketing....
FanCode secures exclusive TV and digital rights for the FIBA Asia Cup 2025, offering live streaming of...
JCDecaux India and VIOOH introduce programmatic DOOH advertising at Bengaluru’s Kempegowda International Airport, offering brands precise, data-driven...
Ranbir Kapoor invests in Prozo, a tech-driven supply chain platform in India, accelerating scalable logistics innovation and...
GOBOULT, formerly Boult, rebrands with a focus on premium wearables, tech innovation, and global expansion. The Indian...
CustomerEngagement.net is the Digital & Online Media Partner for ACEF Social Media Excellence Awards 2025, Mumbai. Explore...
Arjun Singh promoted to Deputy General Manager – Brand Marketing at Jubilant FoodWorks Ltd., driving innovative campaigns...
WPP Media appoints Sairam Ranganathan as Head of Commerce India, reinforcing its digital and e-commerce leadership in...
Explore the transformative impact of Content AI on content marketing workflows in 2025, including faster creation, hyper-personalization,...
Debdatta Bajpai, a seasoned creative leader, joins Monks as Group Creative Director in Bangalore, bringing over 15...
Gaurav Banerjee, CEO of Sony Pictures Networks India, takes charge as Chairman of BARC India, driving data-driven...
Starcom appoints Ratheesh MS as Vice President, bringing over 20 years of media leadership experience to accelerate...
Mindshare Fulcrum appoints digital marketing veteran Kosal Malladi as Digital Head, leveraging his 15 years of expertise...
Discover how OML’s new agency, MO, is transforming India’s advertising scene with fearless creativity, vibrant storytelling, and...
In today’s hyper-competitive landscape, particularly within Experiential and Shopper Marketing, brand loyalty no longer hinges solely on...
Discover how TBWA\Sri Lanka and Maliban’s ‘HumaniTill’ campaign uses innovative prosthetic installations to inspire charitable giving, raising...
Abhijit Sengupta’s partnership with OOH Capital is set to revolutionize the Indian Out-of-Home advertising sector with data-driven...
Alap Ghosh will be the first CEO of Assembly in India. Assembly is a global omnichannel media...
BigTrunk Communications has been given the job of doing digital marketing for Soframycin, a heritage antiseptic brand...
Vedang Vikas Chavan has been named the new Chief Gaming Officer (CGO) for iQOO, a well-known brand...
Nikhil Modi rises to Vice President – Strategic Marketing at Phillips Machine Tools, leading global marketing strategies...
After six years with DDB Mudra Group, Rammohan Sundaram has stepped down as President of Integrated Media....
To mark its 50th anniversary, Emami, one of India’s biggest FMCG companies, has released a new corporate...
Ajit Varghese has been named Partner and Group CEO of Madison Media & OOH. This is a...
MS Dhoni, Captain of the Indian cricket team and is one of the most trusted public figures...
Schbang secures the performance marketing mandate for Pyng, launching an AI-driven campaign with Google Veo 3. Discover...
AdLift, a global digital marketing agency known for its cutting-edge strategies, has been given the job of...
Havas Creative India has named Tina Mansukhani Garg as its new President. This is a big strategic...
WPP Media has officially made Mohini Singh the Director of E-commerce because of her knowledge and leadership...
Syntrania LLP recently appointed Terence D’Souza as Chief Creative Consultant, bringing nearly 15 years of expertise in BFSI marketing,...
Lloyd, in collaboration with WPP Media and Silverpush, has launched India’s first AI-powered sales agent campaign, revolutionizing online consumer...
Tonic Worldwide to lead digital marketing for Monarch Legacy Edition, crafting luxury brandy’s online presence with storytelling...
Warner Bros. Discovery has announced a strategic corporate split planned for mid-2026, unveiling two distinct businesses: Warner Bros.,...
PHD Media India has appointed Deepak Mann as its new National Strategy Head, bringing over two decades of marketing...
Banijay Asia and Collective Artists Network (CAN) have joined forces to launch a pioneering creator-led content and IP...
Fireside Ventures has appointed Khatija Lokhandwala as its new Head of Marketing, marking a strategic move to amplify brand...
Fixderma’s Real Glow campaign with Olympic champion Neeraj Chopra shines a spotlight on science-backed skincare for athletes...
The much-awaited return of Kyunki Saas Bhi Kabhi Bahu Thi is making waves and not just among...
Kritika Agarwal’s promotion to Deputy General Manager – Brand Marketing at Domino’s India (Jubilant FoodWorks) marks a...
Dyson’s latest campaign, “The Difference is Dyson,” featuring Deepika Padukone, highlights cutting-edge hair styling technology designed specifically for Indian...
CaratLane’s Rakhi 2025 campaign featuring Ayush Mehra and Yashaswini Dayama brings a wave of fresh, relatable storytelling...
Starting on August 1, 2025, Manish Tiwary will officially take over as Managing Director and Chairman of...
Bigg Boss 19’s new logo was unveiled this July, showcasing a burst of color and hinting at...
India has made cleanliness a higher priority in recent years thanks to programs like the Swachh Bharat...
Anubhav Malhotra‘s promotion to Vice President and Business Head at Canvas Worldwide India was a big step...
ITV Network has launched NewsX World, India’s first aggregated multi-channel news OTT application designed exclusively for Connected TVs...
Swiggy and McDonald’s India (West & South) have launched the exclusive McDonald’s Protein Plus Burgers range, available only on...
Following the recent ban on 25 OTT platforms by the Indian government, including ALTT (formerly ALTBalaji), Ekta...
AdOnMo has hired Nachiket Deole as Senior Vice President of Sales. This is a big step up...
With the hiring of Rakesh Jallipally as Chief Executive Officer, Pepe Jeans London has entered a new...
Meta has recently added a lot of new safety features to Instagram to better protect teens and...
MasterChow, one of India’s top ready-to-cook Asian brands, has launched the highly anticipated “Khaana Banao Simple se...
MY FM, the radio arm of the well-known Dainik Bhaskar group, has started an amazing journey to...
The partnership between Prime Video and WPP OpenDoor is a big step forward in how streaming content...
The impact of generative AI on content creation in 2025 is reshaping how brands communicate, market, and...
Aditya Birla Capital announces Parag Murudkar as Marketing Head – NBFC, bringing 18+ years of expertise in...
WPP Media appoints Upali Nag Kumar as President – Strategy for South Asia. Bringing 20+ years of...
The first integrated awareness campaign from Eli Lilly and Company (India) is called “We Know Now.” Its...
Laurent Ezekiel, WPP’s former CMO and CEO of OpenX, has left the British agency group to rejoin...
Explore the dynamic new campaign by Saatchi & Saatchi India for Hero MotoCorp’s Hero Xtreme 250R, showcasing...
Aashish Midha, with extensive global marketing and leadership experience, re-joins Hero MotoCorp as Head of Marketing. He...
Truecaller appoints Saraswati Agarwal as Regional Sales Head for Ad Solutions in the Middle East and Africa....
SW Network has been appointed as the creative and digital communications partner for Anytime Fitness India. Discover...
Discover how the Coca-Cola India Foundation’s Anandana, through its Maidaan Saaf campaign, is leading sustainable change with...
Meta (Facebook, Instagram, WhatsApp) provides advanced safety features like 2FA and end-to-end encryption, ensuring users enjoy content...
Havas acquires Spanish digital agency Tidart to enhance performance and e-commerce capabilities through its Havas Market division....
Publive, the AI-powered Digital Experience Platform (DXP) that’s redefining digital content operations, has announced the appointment of Rajat...
Simran Chugh is now the Associate Vice President of Marketing at IGP. This is an exciting time...
Interpublic Group (IPG), one of the biggest networks of advertising and marketing services in the world, has...
Thanks to a now-famous “kiss cam” gaffe and Amul’s signature wit, a humorous moment at a recent...
Dhruv Warrior is a seasoned creative professional with over 17 years of rich and diverse experience in the...
Nexus Ahmedabad One and Khushi Advertising have teamed up to launch VERTIQ, Gujarat’s tallest vertical digital screen....
Patrik Antoni has been named the new Chief Executive Officer (CEO) of IKEA India, the largest Swedish...
Sudarshan Karandikar has been named Vice President of Madison Media Loop, the digital-first creative unit of Madison...
Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has launched a bold new...
Rashmika Mandanna, a well-known Indian actress and role model for young people, has started her own business...
Sandeep Navlakhe has been named the new Chief Operating Officer for Godrej Properties Limited in all of...
Apurva Salian joins Tata Digital as Head of Growth Marketing (Commerce). Discover how his expertise in data-driven...
Axis Bank appoints Neeraj Gambhir as Executive Director from August 4, 2025, bringing 30+ years of experience...
Discover how Khushi Advertising is revolutionizing cinema advertising in India with innovative cinema-first campaigns, including the anticipated...
Nagessh Pannaswami, who started the well-known advertising agency Curry Nation, has made a big impact with his...
Explore how Airtel is revolutionizing digital access by offering a free Perplexity Pro AI subscription to millions...
Aditya Rana has been appointed as AVP Marketing at IIFL Finance. With rich experience in digital and...
Discover how Indian startups like QpiAI, Vaaree, Lo! Foods, and Knot raised $97.5 million across 26 deals...
Discover how Reliance’s AJIO Rush is changing fashion e-commerce with four-hour delivery in Mumbai, Delhi NCR, Bengaluru,...
Discover how JioStar broke records in Q1 FY26 with ₹11,222 crore revenue, driven by IPL 2025 and OTT success. Learn about their...
With a new lab in India, led by CCO & CIO South Asia, Gurbaksh Singh, to develop...
Laqshya Media Group appoints media veteran Avinash Pandey as Director. With 28+ years of experience, he brings...
Swiggy Instamart’s new campaign, conceptualised by Moonshot, uses humour and surprise to highlight the convenience of its...
Sandiip Bharadwaj takes over as CEO of Paytm Money to drive innovation, expand product offerings, and strengthen...
Bright Brain to drive SEO strategy for Accumn, Yubi Group’s digital credit decisioning platform, boosting visibility and...
PROHED secures the performance marketing mandate for McGraw Hill, aiming to enhance digital engagement with learners and...
Dentsu adds a new centre in Mumbai, India to its global network of innovation labs. This one...
As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and...
Sandeep Mehrotra resigns as Head of Ad Sales at Sony Pictures Networks India, citing personal reasons. Gaurav...
Signpost India appoints seasoned marketing leader Roch Dsouza as Chief Strategy Officer to lead strategic growth and...
At customerengagement.net (Initiative of ACEF), we believe in recognizing not just outstanding campaigns – but also meaningful...
Myntra’s new campaign ‘It’s You 2.0’ features real-life stories of transformation powered by fashion, connecting with next-gen...
Mudrex appoints DIGIRovers to lead global marketing campaigns across Google and Meta, targeting user acquisition and growth...
Sahil Siddiqui has been appointed EVP – Creative Strategy & Growth at Social Panga, bringing two decades...
Isopure appoints Rashmika Mandanna as its first Indian brand ambassador, launching the “Everything You Need, Nothing You...
Magic Moments has a new, colourful campaign with Kriti Sanon. The music video for “Ishaara Samajh Le”...
Sony Pictures Networks India appoints Subhojit Roy as Vice President – Ad Sales. With 20+ years of...
Sunfeast Wowzers launches a new campaign with Shah Rukh Khan, blending flavor and fun in every bite...
Starbucks teams up with MOMS to launch a 3D anamorphic billboard in Bengaluru’s Garuda Mall, promoting Blonde...
Gaurav Kadam has been promoted to Associate Director at Publicis Global Delivery. He will continue to have...
Influencer collaboration and co-creation involves brands partnering with regional micro/nano influencers not just for promotion, but for joint development...
To mark 22 years in India, Metro Wholesale partners with Intuitive Inc to roll out 3 DVCs...
Rohit Jangra has been promoted to Senior Director, Integrated Planning at Dentsu after 8 years with the...
Raj Vora joins Rostrum Grand Ltd as Country Head – India, bringing a decade of leadership experience...
Medimix appoints Amruta Khanvilkar as its new brand ambassador to drive regional connect and promote its Ayurvedic...
WPP Media tops India’s 2024 media agency rankings with $6.6B in billings, driven by GroupM, Mindshare, and...
HP India names Ayushmann Khurrana as brand face, joined by Aparshakti in a new campaign, to deepen...
Rohit Shaw joins Havas Media Network as Senior VP, bringing 15+ years of media leadership from BMEG,...
JioStar brings back Kyunki Saas Bhi Kabhi Bahu Thi as a flagship show that can be watched...
Shashank B V joins iCubesWire as Business Director – South, bringing 20+ years of digital media and...
Abhishek Mathur has more than ten years of experience in media strategy, digital marketing, and brand planning....
SRK, AR Rahman, Jasprit Bumrah, and Mary Kom are all featured in Zomato’s latest “Celebrating Effort” campaign....
Nilkamal Sleep hires Famous Innovations as its creative agency to change the way people think about the...
OML Entertainment has named Devarshi Shah as its Chief Growth Officer. He has been with the company...
Kumar Chander will be the new CEO of Wipro Consumer Care and Lighting (WCCL) starting on February...
R. Doraiswamy, a 39-year LIC veteran, takes over as CEO & MD of LIC effective July 14,...
ABP Network has made Rituraj Dasgupta the General Manager and Head of Brand Solutions. He has been...
Through Agilitas Sports, Lotto Sport makes a daring comeback into India with the goal of developing a...
Dolly Chaiwala now has cart stalls, stores, and flagship cafés all over India. He started out by...
Navin Khemka is appointed President, Client Solutions, South Asia by WPP Media. The former CEO of EssenceMediacom...
Gaurav Jain is now the Head of Revenue for APAC at InMobi Advertising. Before that, he was...
With the goal of enhancing the EdTech brand’s performance marketing, digital expansion, and online visibility, PROHED is...
ZEE has created R.I.S.E., a unified, results-driven omnichannel ecosystem that will change how brands are built by...
McDonald’s India (North & East) launches the Ranveer Singh Meal, celebrating the Bollywood star with a dynamic...
Discover how Tata Trusts’ ‘Khud Se Jeet’ campaign uses powerful storytelling to encourage Indian women to overcome...
Social Panga wins the marketing mandate for Neo by Nippon Paint, aiming to build a bold and...
Bollywood star Anushka Sharma stars in Giva’s latest ad where her dog gifts her silver jewelry. A...
Hero Realty joins hands with VDO.AI to transform digital outreach through AI-powered video advertising, aiming to connect...
Volkswagen India appoints cricketer Jasprit Bumrah as brand ambassador to strengthen its market presence and appeal to...
Sony Sports Network is launching dedicated Tamil and Telugu channels – Sony Sports Ten 4 Tamil and...
YouTube updates monetization rules to restrict channels using AI-generated voices without human commentary, aiming to boost content...
Silver Spun Brand Solutions, an integrated communications and brand management firm, has recently inked a strategic partnership...