VERTIQ: Gujarat’s Tallest Digital Screen Launched at Nexus Ahmedabad One by Khushi Advertising

Nexus Ahmedabad One and Khushi Advertising have teamed up to launch VERTIQ, Gujarat’s tallest vertical digital screen. This is a bold move to change how brands interact with customers in malls. This digital wonder is a shining example of innovation in retail advertising, giving brands a powerful, immersive way to connect with today’s shoppers.

VERTIQ is hard to miss because it is installed in the mall’s main atrium and is more than 30 feet tall. The screen has a high-definition resolution of 1280 x 3840 and uses P2.5 LED technology that is made for 3D and anamorphic content. The vertical format makes ad slots feel more like experiences than regular out-of-home ads. It has a striking look and is easy to see from all three floors.

Nishank Joshi, Chief Marketing Officer at Nexus Malls, shared,

“VERTIQ is not just an advertising platform—it’s an invitation for brands to craft memorable stories and engage consumers on an entirely new plane.”

The screen is already generating buzz for its use of 10-second “dropdown” or “curtain-raiser” slots that run on a dynamic 2-minute loop, giving brands the unique opportunity to build curiosity and entertain their audiences. VERTIQ fits perfectly into the broader shift toward experiential marketing, where emotional connection and memorable visuals matter more than ever.

Chintan Doshi, AGM–Business Development at Khushi Advertising, added,

“We envisioned VERTIQ as a canvas that inspires creativity and enables brands to break through digital clutter, offering truly immersive and interactive experiences.”

Located in Nexus Ahmedabad One Mall, which gets almost 900,000 visitors a month, VERTIQ is a great place to tell stories because it has a lot of foot traffic, rich people, and people who are open to new technology.

Nexus Malls, which is part of the Blackstone Group and runs 17 malls in India, and Khushi Advertising have teamed up to push the limits of in-mall advertising with technology and creativity. Their work together makes VERTIQ the first of its kind in Gujarat and sets a new standard for digital-out-of-home (DOOH) advertising in the country.

When brands want more interaction and memory, VERTIQ gives them more than just a digital screen. It gives them a place to tell stories in one of India’s most cutting-edge retail spaces.