ABP Network has made Rituraj Dasgupta the General Manager and Head of Brand Solutions. He has been with the company for more than 13 years and has worked at some of the biggest media companies in the world.
Rituraj Dasgupta is now the General Manager and Head of Brand Solutions at ABP Network, one of India’s biggest media companies. In this higher position, he will lead the “Created Business” vertical, an integrated marketing solutions project that combines content strategy, brand innovation, and partnerships to tell stories that have a big impact and add value for clients.
This promotion is a big step forward in Rituraj’s career at ABP, where he has held many leadership positions for more than 13 years. Before this job, he was the Deputy General Manager and Head of ABP One, which was the network’s division for branded content and marketing solutions. His work has always been about finding a balance between editorial sensibilities and client goals, making custom brand stories that appeal to both customers and business goals.
Rituraj has built a strong foundation in media sales, brand innovation, and integrated marketing over the course of his career. He has worked for well-known media companies like Mid-Day, 9X Media, DNA, and The Times of India, where he was in charge of advertising sales, activations, and content-led brand campaigns. This wide range of experiences has given him a unique mix of strategic skills and the ability to tell stories creatively.
Rituraj’s new job is to create scalable, insight-driven brand partnerships that meet the changing needs of advertisers in a media landscape that is becoming more and more fragmented. The “Created Business” unit that he leads wants to be the go-to place for brands that want to work with ABP Network’s trusted voice and reach across multiple platforms.
Rituraj is well-respected in the Indian media industry for his focus on clients, creative leadership, and ability to work with people from different departments. His promotion is a sign of both his hard work and ABP Network’s commitment to being flexible, creative, and putting the audience first in a changing content landscape.
