CE DESK The viral gesture of PM Modi gifting Melody chocolate to PM Meloni has dramatically raised the brand’s...
Marketing
Engage Asia Leadership Retreat & Awards 2026 will convene Asia’s top CMOs, CX leaders, and digital strategists...
HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association 
HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association
Bisleri has been named Official Hydration Partner of the HSBC Rugby Premier League in a three‑year deal...
PepsiCo India has launched Lay’s Mini Stix, a new stick-format potato snack with fusion-inspired masala flavours, pocket-friendly...
Myntra’s 24th EORS campaign turns everyday fashion obsessions into playful stories, using humour and celebrity-led films to...
Moloco introduces AI‑powered Performance CTV, bringing mobile‑grade measurement, real‑time optimisation, and true performance advertising to connected‑TV screens...
Off‑White has launched its first store in India at Bengaluru’s Phoenix Mall of Asia, signaling a major...
Myntra has appointed Alia Bhatt as brand ambassador for Myntra and Myntra Beauty, strengthening its fashion and...
JK Maxx Paints has appointed Akshay Kumar as its brand ambassador, a move aimed at boosting visibility...
Explore the 2026 IPL valuation explosion, the $1.7 billion RCB sale, and the viral "legacy war" between...
Apple Maps may soon add sponsored search ads, letting businesses pay for top visibility as Apple expands...
Rusk Media has onboarded Performax and DaMENSCH for Battleground Season 2, which returns on Amazon MX Player...