Marketing What's Buzzing PepsiCo India expands energy portfolio with premium Adrenaline Rush PepsiCo India launches Adrenaline Rush, a mass-premium energy drink at ₹60, alongside Sting, targeting Gen Z with two variants and a digital-first “A-Rush, A-Game On” campaign. CE DESK June 2, 2026 3 minutes readStay connected via Google News.Follow us for the latest Advertising, Media, Marketing, Digital, PR News & Insights.Subscribe to continue readingSubscribe to get access to the rest of this post and other subscriber-only content. Type your email… Subscribe Already a subscriber?What do you feel about this?100%Love0%Funny0%Wow0%Sad0%Angry Marketing What's Buzzing Tags: Adrenaline Rush energy drinkPepsiCo IndiaPost navigationPrevious: Servotech launches new solar campaign with Sonu Sood focused on household electricity billsNext: Zee Entertainment appoints Rahj Kumar Agarwal as SVP and head of marketingAuthor's Other PostsBBDO Group India Strengthens Leadership with Kunal Sharma as Vice President BBDO Group India Strengthens Leadership with Kunal Sharma as Vice President August 24, 2026 0 ITC Limited Celebrates 116 Years: A Legacy of Transformation and Nation-Building ITC Limited Celebrates 116 Years: A Legacy of Transformation and Nation-Building August 24, 2026 0 Social Panga Secures Digital Mandate for DeVANS Modern Breweries’ Six Fields, Godfather and Gingalalahu Brands Social Panga Secures Digital Mandate for DeVANS Modern Breweries’ Six Fields, Godfather and Gingalalahu Brands August 24, 2026 0 Vijay Chauhan Joins Havas India as AVP – Digital Media Vijay Chauhan Joins Havas India as AVP – Digital Media August 24, 2026 0 Related News2 minutes read People Movement Tracker BBDO Group India Strengthens Leadership with Kunal Sharma as Vice President CE DESK August 24, 2026 0 3 minutes read Digital Social Panga Secures Digital Mandate for DeVANS Modern Breweries’ Six Fields, Godfather and Gingalalahu Brands CE DESK August 24, 2026 0 3 minutes read People Movement Tracker Aasif Malbari Takes Charge as GCPL MD & CEO After Sudhir Sitapati’s Surprise Exit CE DESK August 22, 2026 0 2 minutes read Marketing Kia Sorento Enters India with ‘Global Icon, Reimagined’ Campaign CE DESK August 22, 2026 0 1 minute read People Movement Tracker Deepak Deshmukh Joins Polycab India as President – B2B Channel CE DESK August 22, 2026 0 2 minutes read People Movement Tracker HP Appoints Luca Barni as Marketplace Leader for Greater Asia and India CE DESK August 22, 2026 0 Campaigns