Marketing What's Buzzing PepsiCo India expands energy portfolio with premium Adrenaline Rush PepsiCo India launches Adrenaline Rush, a mass-premium energy drink at ₹60, alongside Sting, targeting Gen Z with two variants and a digital-first “A-Rush, A-Game On” campaign. CE DESK June 2, 2026 3 minutes readSubscribe to continue readingSubscribe to get access to the rest of this post and other subscriber-only content. Type your email… Subscribe Already a subscriber?What do you feel about this?100%Love0%Funny0%Wow0%Sad0%Angry Marketing What's Buzzing Tags: Adrenaline Rush energy drinkPepsiCo IndiaPost navigationPrevious: Servotech launches new solar campaign with Sonu Sood focused on household electricity billsNext: Zee Entertainment appoints Rahj Kumar Agarwal as SVP and head of marketingAuthor's Other PostsENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”. ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”. August 14, 2026 0 AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform August 14, 2026 0 Cipla has promoted Runa Akhtar to Marketing Head – Urology Cipla has promoted Runa Akhtar to Marketing Head – Urology August 14, 2026 0 Apple Taps Prasidha Menon To Lead Product Communications In India Apple Taps Prasidha Menon To Lead Product Communications In India August 14, 2026 0 Related News2 minutes read Advertising ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”. CE DESK August 14, 2026 0 2 minutes read Media AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform CE DESK August 14, 2026 0 2 minutes read People Movement Tracker Apple Taps Prasidha Menon To Lead Product Communications In India CE DESK August 14, 2026 0 2 minutes read Media Team Pumpkin Wins Social Media Mandate For Lavie Sport CE DESK August 13, 2026 0 2 minutes read Advertising Foxtale Enlists Shah Rukh Khan As ‘Glow’ Ambassador For Core Skincare Range CE DESK August 13, 2026 0 2 minutes read Reports & Insights Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard CE DESK August 13, 2026 0 Campaigns