Marketing What's Buzzing PepsiCo India expands energy portfolio with premium Adrenaline Rush PepsiCo India launches Adrenaline Rush, a mass-premium energy drink at ₹60, alongside Sting, targeting Gen Z with two variants and a digital-first “A-Rush, A-Game On” campaign. CE DESK June 2, 2026 3 minutes readSubscribe to continue readingSubscribe to get access to the rest of this post and other subscriber-only content. Type your email… Subscribe Already a subscriber?What do you feel about this?100%Love0%Funny0%Wow0%Sad0%Angry Marketing What's Buzzing Tags: Adrenaline Rush energy drinkPepsiCo IndiaPost navigationPrevious: Servotech launches new solar campaign with Sonu Sood focused on household electricity billsNext: Zee Entertainment appoints Rahj Kumar Agarwal as SVP and head of marketingAuthor's Other PostsKalyan Jewellers Adds Sara Ali Khan to Its Celebrity Line-Up Kalyan Jewellers Adds Sara Ali Khan to Its Celebrity Line-Up July 14, 2026 0 Ajay Ravindran Joins Pipaltree as Vice President, Brand Intelligence Ajay Ravindran Joins Pipaltree as Vice President, Brand Intelligence July 14, 2026 0 Rustomjee Launches New Brand Film on Thoughtful Homes for Families Rustomjee Launches New Brand Film on Thoughtful Homes for Families July 14, 2026 0 WPP Names Rema Vasan as Global President of Social and Creator for Open X WPP Names Rema Vasan as Global President of Social and Creator for Open X July 14, 2026 0 Related News2 minutes read Marketing Kalyan Jewellers Adds Sara Ali Khan to Its Celebrity Line-Up CE DESK July 14, 2026 0 2 minutes read People Movement Tracker Ajay Ravindran Joins Pipaltree as Vice President, Brand Intelligence CE DESK July 14, 2026 0 3 minutes read Campaigns Rustomjee Launches New Brand Film on Thoughtful Homes for Families CE DESK July 14, 2026 0 2 minutes read People Movement Tracker WPP Names Rema Vasan as Global President of Social and Creator for Open X CE DESK July 14, 2026 0 2 minutes read People Movement Tracker Raj Nayak Takes Charge as Chairman and Managing Director of YAAP Digital CE DESK July 14, 2026 0 2 minutes read Campaigns Luminous Highlights Portable Power in New Sachin Tendulkar Campaign CE DESK July 14, 2026 0 OOHTrident’s 3D BQS Experience Turns Bharat Tex 2026 into a Living Brand Story 1Trident’s 3D BQS Experience Turns Bharat Tex 2026 into a Living Brand Story July 13, 2026 0 Vritti iMedia teams up with Northern Challengers for Big Cricket League OOH push 2Vritti iMedia teams up with Northern Challengers for Big Cricket League OOH push June 10, 2026 Havmor Ice Cream takes Belgian Silky Choco Cone to Ahmedabad streets with bold OOH 3Havmor Ice Cream takes Belgian Silky Choco Cone to Ahmedabad streets with bold OOH June 5, 2026 Skycom unveils immersive ‘The Social Tree’ DOOH installation at Nexus Select Citywalk 4Skycom unveils immersive ‘The Social Tree’ DOOH installation at Nexus Select Citywalk April 17, 2026