CE DESK 
Relaxo’s ‘Buy & Fly’ winter campaign with EaseMyTrip offers flight vouchers up to ₹2,000 on ₹1,500+ footwear purchases. Shop winter collections at 10,000+ outlets for style, comfort, and travel rewards through January 2026!
Relaxo has launched its ‘Buy & Fly’ winter retail campaign in partnership with EaseMyTrip, blending footwear shopping with travel perks to excite consumers. This initiative rewards customers with flight vouchers on qualifying purchases of Relaxo’s winter footwear collection, targeting festive shoppers amid India’s peak travel season
Buyers purchasing Relaxo shoes worth ₹1,500 or more receive up to ₹2,000 in EaseMyTrip flight vouchers, redeemable for domestic flights. Available at 10,000+ retail outlets and online, the offer runs through January 2026, driving footfall and sales during winter weddings and holidays. Relaxo CMO Gaurav Chhabra highlighted it as a “win-win for comfort-loving travelers,” merging style, warmth, and wanderlust.
The tie-up leverages EaseMyTrip’s 20 crore+ user base for cross-promotion via social media, emails, and app notifications. It positions Relaxo as an innovative lifestyle brand beyond footwear, boosting winter collections like insulated boots and casuals. Early buzz shows 30% sales uplift in pilot stores, aligning with Relaxo’s ₹3,000 crore revenue goal.
Aakash Koparkar, vice president – Retail Business, Relaxo Footwears, said: “Customers today seek value, delight and experiences they can hold on to. The ‘BUY & FLY’ campaign brings exactly that spirit to our winter season. By joining hands with EaseMyTrip, we are turning everyday shopping into an opportunity to explore new destinations. It is our way of thanking customers for choosing Relaxo and giving them something memorable in return.”
Rikant Pittie, CEO & co-founder of EaseMyTrip, said: “For most families, the holiday season is that time of the year when they step away and experience something new together. At EaseMyTrip, we want to make that experience easier, more accessible and more rewarding. Partnering with Relaxo allows us to extend this promise beyond the travel ecosystem and into everyday retail.”
