CE DESK
As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and...
A new study by Kantar, ASCI, and UN Women shows how Indian men feel like they aren’t...
Sandeep Mehrotra resigns as Head of Ad Sales at Sony Pictures Networks India, citing personal reasons. Gaurav...
Signpost India appoints seasoned marketing leader Roch Dsouza as Chief Strategy Officer to lead strategic growth and...
Tuborg has selected Lowe Lintas as its creative partner in India. The agency will drive integrated campaigns...
At customerengagement.net (Initiative of ACEF), we believe in recognizing not just outstanding campaigns – but also meaningful...
At Google Marketing Live 2025, Google introduced AI tools for creative, performance, and brand discovery, helping SEA...
BPCL promotes Subhankar Sen to Director (Marketing). With nearly 39 years at the company, Sen brings strategic...
Myntra’s new campaign ‘It’s You 2.0’ features real-life stories of transformation powered by fashion, connecting with next-gen...
Mother Sparsh’s #RecreateRituals campaign revives generational baby care rituals using modern, natural solutions with its Milky Soft...
Axis Bank, boAt, and Mastercard introduce Wave Fortune smartwatch with NFC tap-and-pay, enabling secure contactless payments up...
Bright Outdoor Media appoints Mukesh Sharma as CEO to lead its evolution into a full-service 360° marketing...