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NDTV logo with newsroom backdrop representing digital growth and programming expansion
2 minutes read
  • Reports

NDTV Reports 14% Revenue Growth in Q2 FY26

CE DESK October 30, 2025 0
NDTV posts 14% revenue growth in Q2 FY26 versus Q1, driven by content innovation, strategic consolidation, and...
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LOTTE Subak watermelon slice and Shark ice candy with vibrant Korean-inspired design
2 minutes read
  • Marketing

LOTTE India Launches Korean-Inspired Ice Candies Subak & Shark

CE DESK October 30, 2025 0
LOTTE India introduces Subak and Shark, India’s first Korean-style slush ice candies featuring bold flavours, playful shapes,...
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Sangam Nayal leading digital strategy as Director at Interactive Avenues office
2 minutes read
  • People Movement

Sangam Nayal Named Director at Interactive Avenues

CE DESK October 30, 2025 0
Sangam Nayal joins Interactive Avenues as Director, leveraging award-winning digital strategy, media planning, and multi-sector experience from...
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Piyush Patkie leading brand partnership initiatives at KidZania India office
1 minute read
  • People Movement

KidZania India Appoints Piyush Patkie As Head (West) – Strategic Brand Partnerships

CE DESK October 30, 2025 0
Piyush Patkie joins KidZania India to lead strategic brand partnerships in the West, driving innovative collaborations, sponsorship...
Read More Read more about KidZania India Appoints Piyush Patkie As Head (West) – Strategic Brand Partnerships
EaseMyTrip travel platform facilitating pilgrimage tours to Golden Temple in Punjab
2 minutes read
  • Media

EaseMyTrip Wins Punjab Mandate to Manage Pilgrimage Travel 

CE DESK October 30, 2025 0
EaseMyTrip secures contract under Punjab’s Mukh Mantri Tirth Yatra Yojana to manage and operate pilgrimage tours from...
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Chupps biodegradable billboard in Mumbai disintegrating in rain, symbolizing eco-friendly footwear
2 minutes read
  • OOH

Chupps Unveils India’s First Washable and Biodegradable Billboard to Promote Sustainable Footwear

CE DESK October 29, 2025 0
Chupps makes a bold sustainability statement with a washable, biodegradable billboard in Mumbai that naturally disintegrates in...
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Khukri Rum bottle with Himalayan backdrop emphasizing heritage and premium quality
2 minutes read
  • Media

Django Secures Creative Mandate for Khukri Rum’s Entry into India

CE DESK October 29, 2025 0
Django leads creative and digital campaigns for Khukri Rum’s Indian launch, highlighting its Himalayan heritage, premium quality,...
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Sanya Malhotra promoting Joy Personal Care Skin Fruits Moisturising Cream in new campaign
2 minutes read
  • Latest

Joy Personal Care Launches Skin Fruits Moisturising Cream Campaign with Sanya Malhotra

CE DESK October 29, 2025 0
Joy Personal Care unveils a new campaign for Skin Fruits Moisturizing Cream starring Sanya Malhotra, blending tradition...
Read More Read more about Joy Personal Care Launches Skin Fruits Moisturising Cream Campaign with Sanya Malhotra
Saksham Kohli leading digital marketing and creative strategy at FCB Neo
2 minutes read
  • People Movement

FCB Neo Appoints Saksham Kohli as President to Lead Digital and Creative Transformation

CE DESK October 29, 2025 0
Saksham Kohli joins FCB Neo as President, bringing over two decades of experience in integrated communications, digital...
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Scene from Parle-G Chhath Puja ad showing a boy creating a makeshift ghat for his pregnant aunt
2 minutes read
  • Advertising

Parle-G’s Heartwarming Chhath Puja Film Celebrates Empathy and Goes Viral

CE DESK October 29, 2025 0
Parle-G’s latest Chhath Puja campaign highlights small acts of kindness and family togetherness, going viral across Bihar,...
Read More Read more about Parle-G’s Heartwarming Chhath Puja Film Celebrates Empathy and Goes Viral
Altamash Khan leading digital marketing strategy at Pantaloons office
2 minutes read
  • People Movement

Altamash Khan Appointed Head of Media & Digital Marketing at Pantaloons by ABFRL

CE DESK October 29, 2025 0
Aditya Birla Fashion and Retail (ABFRL) appoints Altamash Khan as Head of Media & Digital Marketing at...
Read More Read more about Altamash Khan Appointed Head of Media & Digital Marketing at Pantaloons by ABFRL
Historic DDB logo alongside Omnicom and IPG logos symbolizing major merger and rebranding in advertising
2 minutes read
  • Media

Omnicom to Retire Iconic DDB Brand Amid IPG Merger 

CE DESK October 29, 2025 0
Following its $13.5 billion acquisition of Interpublic Group, Omnicom plans to retire the historic DDB agency brand,...
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PepsiCo’s refreshed logo featuring stylized "P" and smile motif symbolizing brand transformation and purpose
2 minutes read
  • Media

PepsiCo Unveils Bold New Corporate Identity After 25 Years

CE DESK October 29, 2025 0
PepsiCo introduces a refreshed brand identity featuring a vibrant new logo, eco-inspired color palette, and smile motif,...
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Prasad Sanyal at Times Internet office, representing new Group Business Head appointment
2 minutes read
  • People Movement

Times Internet Elevates Prasad Sanyal to Group Business Head Role

CE DESK October 27, 2025 0
Times Internet has promoted Prasad Sanyal to Group Business Head, leveraging his diverse digital media experience to...
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Eveready and The Minimalist team members collaborating on digital brand strategy
2 minutes read
  • Media

Eveready Appoints The Minimalist as Digital Agency Partner for Brand Transformation

CE DESK October 27, 2025 0
Eveready names The Minimalist as its digital agency partner, combining creative strategy and digital innovation to build...
Read More Read more about Eveready Appoints The Minimalist as Digital Agency Partner for Brand Transformation
ICICI Prudential Mutual Fund branding displayed at Santacruz Metro Station, Mumbai Metro Line 3, with educational QR code panels
2 minutes read
  • OOH

ICICI Prudential Mutual Fund Secures Branding Rights at Santacruz Metro Station

CE DESK October 27, 2025 0
ICICI Prudential Mutual Fund, in collaboration with Times OOH, has secured extensive branding rights for Santacruz Metro...
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DMSM Awards 2027
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Miles Ahead – The Quiz Challenge
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cutomer engagement network Hero VIDA title sponsor India New Zealan

Hero VIDA Named Title Sponsor for India’s 12-Match Tour of New Zealand Starting October 22

WeWork India Member Services platform

WeWork India launches Member Services, a first-of-its-kind business services platform for members

Axis and HUMAN collaboration to combat CTV and video advertising fraud

Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection in 2025

Talented Introduces mktgstack AI Growth Agency for Founders

Talented Introduces mktgstack AI Growth Agency for Founders

customer engagement network Mohalla Tech Double Tap Films partnership

Mohalla Tech, the parent company of ShareChat, Moj and QuickTV, has announced a strategic partnershi

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

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