Jasleen Kaur G has been elevated to Head of Marketing at Bata India Limited
CE DESK 
Jasleen Kaur G has been elevated to Head of Marketing at Bata India Limited. The appointment is effective October 1, 2026. She earlier served as Head of Brand Marketing and Public Relations at the footwear company, where she led marketing for Bata and its portfolio of brands.
In her expanded role, Kaur will lead marketing strategy and brand management across Bata, Hush Puppies, Scholl, Bubble Gummers, Nine West, Power, Floatz and North Star. Her responsibilities include building brand relevance, strengthening consumer engagement and supporting Bata India’s efforts to connect with younger shoppers.
Kaur joined Bata India in October 2024 as Head of Category Marketing and PR. She was responsible for the company’s marketing portfolio and helped shape campaigns that positioned comfort, style and everyday usability at the centre of the brand’s communication.
Before joining Bata, she was the Founder and CEO of Indiawood Global. She also worked as Assistant Vice President – Marketing at Reliance Brands Limited, where she led marketing and public relations for Hugo Boss, Mothercare and H by Hamleys in India.
Kaur spent more than seven years with Benetton Group. She held leadership roles covering marketing, public relations and sustainability across India, Nepal, Sri Lanka and Myanmar. Earlier in her career, she worked with Canon India in digital marketing and public relations.
Her elevation comes during a period of leadership change at Bata India. Sanjay S. Rao took over as Managing Director and CEO on October 1, succeeding Gunjan Shah. Bata India also elevated Kandarp Asher and Harmeet Kaur to senior planning roles on the same date.
Kaur has spoken about Bata India’s plan to increase advertising investment and reinvent the brand for a new generation of consumers. She has also highlighted the importance of product-led communication, cultural relevance and consumer insight in the company’s marketing approach.
With her promotion, Bata India has placed an experienced lifestyle and retail marketing leader at the centre of its brand transformation. Kaur is expected to play a key role in strengthening the company’s marketing engine, expanding consumer reach and driving growth across its footwear portfolio.
