CE DESK 
Niranjan Singh joins S4 Capital’s Monks as Head of Media India, leading data-driven media strategies to drive client growth and innovation.
S4 Capital’s Monks announces the appointment of Niranjan Singh as Head of Media for India. Niranjan Singh has over 18 years of experience in media consulting, strategies and digital transformation in India and South East Asia. As Head of Monks’ Media Practice in India, Singh will focus innovation through the use of integrated approaches to deliver quantifiable business strategies to clients.
Niranjan Singh has held leadership positions at GroupM in India, Vietnam and Indonesia during which he was the media strategies lead for large clients including P&G, FrieslandCampina, and Colgate-Palmolive. Most recently he was Head of Media for LEGO APAC and, at IPG Initiative, Amazon Prime Video Southeast Asia. His extensive experience in various industries and markets will enable Niranjan Singh to lead transformational growth with AI and technology.
At Monks, Niranjan Singh will collaborate with the managing director and the creative head of Monks to strengthen the company’s full-funnel media offers. This appointment signals Monks’ intent to embed advanced digital marketing practices in the integrated marketing initiatives to AI-powered digital marketing tools in the fast transforming India market.
S4 Capital plc’s digital-first unitary brand, Monks, has no plans of stopping their investment in top-tier personnel as they maintain their leadership in India and the rest of the APAC region. Niranjan Singh’s position emphasizes the company’s strategic approach towards innovation and data-driven marketing solutions to keep their customers at the forefront of digital transformation and effectiveness in the media.
