CE DESK 
Nike hands Nike.com India operations to Nykaa starting Feb 2026—free shipping, 2-day metro delivery, curated collections post brief site outage.
Nike is revamping its India digital presence, partnering Nykaa to manage Nike.com and app operations from February 2026. The sportswear giant aims to enhance e-commerce with faster deliveries, free shipping/exchanges, and Indian-tailored collections after scaling back post-2017 restructuring.
January 30 brings a short Nike.com/app suspension for upgrades. Relaunch offers free shipping on all orders, free same-product exchanges, 2-day metro delivery, and 4-day elsewhere. Curated sports footwear, apparel remain, but Nike By You customization and SNKRS Web discontinue. Nike Member logins shift; NTC/NRC apps unaffected. Updated T&Cs follow.
Nykaa, Falguni Nayar’s unicorn (₹5,352cr IPO 2021), leverages 25M customers, 3Bn app impressions, and 187 stores for Nike’s relaunch. From 1995 SSIPL licensing to 2006-2020 cricket kits, Nike eyes market recapture amid $7.4B valuation peers.
This localizes Nike’s global D2C vs. Myntra/Flipkart, tapping Nykaa’s beauty-fashion muscle (187 stores, Superstore eB2B). Brief outage minimizes disruption, prioritizing CX in 500M+ consumer base.
Strategic for India’s sportswear surge (15% CAGR), blending Nike’s premium positioning with Nykaa’s logistics. Competitors like Puma/Adidas watch as partnership redefines D2C e-comm.
Nike returns stronger—order customs now!
