Neha Singh Warrier Joins Amazon Ads as Lead of Content Monetization for West & South India
CE DESK 
Amazon Ads appoints Neha Singh Warrier as Lead for Content Monetization in West and South regions, bringing over 20 years of experience in digital advertising to drive innovation and growth.
Neha Singh Warrier has joined Amazon Ads as a Lead for Content Monetization for West & South regions based out of Mumbai. With over two decades of experience in the digital advertising and media space, Warrier will look to drive ground-breaking new monetization strategies at the intersection of content, commerce, and technology.
Prior to Amazon Ads joining, she worked as a senior leader across multiple media companies such as Sony Pictures Networks India, SonyLIV Digital Ad Sales, ZEE5, Mirriad, Discovery Inc., CNBC-TV18, and Sony Entertainment Television. In her previous roles, Warrier was a successful builder and leader of revenue-growth and digital-first advertising solutions for entertainment and sports content.
Her knowledge base ranges widely across digital and broadcast advertising sales, monetisation of content and strategic client relationships. Warrier is renowned for her expertise in harnessing technology and data-driven insights to streamline client engagement and provide content-driven advertising services that align perfectly with shifting market dynamics.
In her new role she will work with brands and content creators to develop future-proof monetization strategies that deliver growth and engagement, further cementing Amazon Ads’ leadership in digital and content advertising in India.
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