Policybazaar Launches ‘Baat To Sahi Hai’ Campaign Featuring Founder Yashish Dahiya
CE DESK 
Policybazaar has rolled out its latest digital campaign, “Baat To Sahi Hai,” with founder Yashish Dahiya taking center stage to discuss the importance of financial planning and protection. The campaign focuses on a simple but powerful insight: many people already know they should secure their future, but delay making decisions until it is too late.
Built around a series of short films, the campaign uses everyday conversations to make insurance and long-term planning feel more relatable. In one film, the message highlights how a single hospitalisation can lead to a major financial setback, reinforcing the need for health insurance. Another film draws attention to retirement planning, showing how consistent, disciplined investing can build a meaningful corpus over time. A third conversation focuses on child savings, encouraging parents to prepare early for education and life goals.
By featuring Yashish Dahiya in a direct, conversational role, Policybazaar is aiming to make a complex category feel accessible and honest. The brand’s approach is less about technical jargon and more about real-life situations that many households understand immediately. That tone helps the campaign connect with younger families, salaried professionals, and first-time insurance buyers who may still be postponing important financial decisions.
Policybazaar’s broader brand strategy has long centered on financial awareness and consumer education. The company has invested heavily in building insurance understanding in India, and this new campaign continues that direction by linking protection with everyday life rather than abstract policy terms.
The campaign also aligns with the larger goal of improving insurance penetration in India. By framing financial protection as a practical necessity instead of a distant choice, Policybazaar is trying to move audiences from awareness to action.
