Myntra Launches Creator-Led Wedding Campaign with Komal Pandey & Siddharth Batra

Myntra’s ‘Shaadi Ka Style Bazaar’ features influencers Komal Pandey and Siddharth Batra curating authentic wedding looks from FWD, blending high-street fashion with bridal elegance.

Myntra has unveiled its creator-led wedding campaign ‘Shaadi Ka Style Bazaar,’ starring fashion influencers Komal Pandey and Siddharth Batra. The initiative showcases FWD—the platform’s high-street destination—for modern brides, grooms, and wedding parties seeking stylish, budget-friendly alternatives to traditional bridal wear.

Filmed in a vibrant multi-day wedding setup, Pandey and Batra curate authentic looks blending FWD’s trendy edits with ethnic fusion—from cocktail sherwanis to statement sarees and indo-western lehengas. The campaign democratizes wedding fashion, making high-impact styling accessible across Tier 1-3 cities amid India’s ₹4.25 lakh crore wedding industry boom.

Conceptualised in-house by Myntra’s creator team, the content series spans Instagram Reels, YouTube Shorts, and Myntra app integrations, driving discovery through shoppable videos and AR try-ons. Komal Pandey shared: “Weddings are style playgrounds. FWD lets you shine without breaking tradition—or budget.” Siddharth Batra added: “It’s real wedding styling for real people—effortless, expressive, and era-defining.”

Targeting Gen Z couples prioritizing individuality, the campaign coincides with peak wedding season, offering category-wide discounts and exclusive drops. Myntra’s influencer strategy reinforces its leadership in occasion-driven commerce, bridging content creators with commerce at scale.