CE DESK 
Metro Brands appoints Harshvardhan Chauhan as CMO to spearhead marketing transformation, leveraging his retail expertise to elevate brands like Mochi, Walkway, and Fila across 700+ stores.
Metro Brands, India’s premier footwear retailer, has onboarded Harshvardhan Chauhan as Chief Marketing Officer to drive its ambitious growth in the competitive retail landscape. Chauhan joins with over 15 years of experience from leading consumer brands, including senior roles at Bata India and Flipkart, where he honed strategies blending digital innovation with omnichannel retail excellence.
In his new role, Chauhan will oversee marketing for flagship brands like Mochi, Walkway, and licensed properties such as Fila, Crocs licensed lines, and Meteor. Reporting to Managing Director Alok Dubey, he focuses on elevating brand salience through targeted campaigns, customer experience enhancements, and data-driven personalization amid festive footfalls and e-commerce surges.
Chauhan’s playbook emphasizes agile content ecosystems, influencer partnerships, and loyalty programs to capture Gen Z preferences for athleisure and sustainable kicks. His past successes delivered 25% category growth via AR try-ons and shop-in-shop expansions, aligning with Metro’s store rationalization and premiumization drive targeting $1 billion revenue trajectories.
This hire bolsters Metro Brands’ C-suite as it navigates post-pandemic recovery, private label expansions, and international forays into UAE markets. Chauhan aims to integrate AI-driven assortment planning with experiential retail, positioning Metro against Reliance Retail and Titan in a $15 billion footwear sector ripe for consolidation.
With 700+ outlets and robust online traction, Chauhan’s leadership promises refreshed narratives around comfort, style, and affordability. His vision fuses cultural storytelling with performance metrics, fortifying Metro’s market share while championing inclusivity across urban and tier-2 demographics.
