Medulla Communications Appoints Anindya Banerjee as Executive Creative Director

Medulla Communications strengthens creative leadership by naming Anindya Banerjee as executive creative director, bringing award-winning expertise to drive innovative campaigns for global brands.

Medulla Communications has appointed Anindya Banerjee as executive creative director to bolster its creative capabilities amid India’s dynamic advertising landscape. Banerjee joins the Mumbai-based agency with over 15 years of experience crafting standout campaigns for brands like PepsiCo, Unilever, and Vodafone Idea. His track record includes multiple metal wins at Cannes Lions, One Show, and Effies, showcasing prowess in digital-first storytelling and integrated marketing.

In his new role, Banerjee will oversee creative strategy across Medulla’s portfolio, spanning consumer goods, telecom, and fintech sectors. Reporting to chief creative officer Prasoon Joshi, he aims to fuse data-driven insights with bold narratives to elevate client results. Medulla, known for disruptive work like the ‘Share the Load’ evolution for Ariel, positions Banerjee as a key player in scaling its creative output for multinational mandates.

Banerjee’s past stints at Leo Burnett and Ogilvy honed his ability to blend cultural nuance with global trends, delivering viral hits such as the ‘Thanda Matlab’ refresh and youth-centric telecom pushes. This hire aligns with Medulla’s growth trajectory, fueled by new business wins and a push into experiential marketing amid rising digital ad spends projected to hit $15 billion by 2026.

The agency, part of the Dentsu network, continues to champion purpose-driven creativity, with Banerjee set to lead teams in Mumbai and Delhi. His vision emphasizes agility in AI-enhanced production and hyper-localized content, positioning Medulla to capture more market share from startups to legacy brands. This strategic move signals Medulla’s commitment to creative excellence as competition intensifies in India’s $10 billion ad industry.