Kalyan Jewellers Launches Star-Studded Diwali Campaign Celebrating Timeless Relationships

Kalyan Jewellers lights up Diwali 2025 with a star-studded campaign featuring top Indian cinema icons, showcasing gold jewellery as symbols of love, blessings, and lasting memories across multiple regions.

Kalyan Jewellers has launched its star-studded Diwali campaign featuring a diverse ensemble of Indian cinema icons, including Amitabh Bachchan, Nagarjuna, Prabhu Ganesan, Shiva Rajkumar, Janhvi Kapoor, Kriti Sanon, Kalyani Priyadarshan, and Sreeleela. The campaign unfolds across multiple regional films, each highlighting intimate moments of connection during the festival of lights. Central to these narratives is gold jewellery portrayed not merely as adornment but as powerful symbols of love, blessings, and cherished memories. The campaign emphasizes gifting as an expression of deep relationships and emotional bonding, reinforcing Kalyan Jewellers’ presence as a custodian of timeless designs that celebrate togetherness.

This multi-regional strategy ensures cultural resonance throughout India, aligning the brand with the warmth and spirit of Diwali celebrations. The campaign underscores Kalyan Jewellers’ commitment to positioning itself at the heart of festive traditions, enhancing emotional engagement with consumers across diverse markets during this pivotal season. This approach not only amplifies brand visibility but also fosters lasting connections with customers through evocative storytelling centered on heritage and celebration.

Ramesh Kalyanaraman, executive director, Kalyan Jewellers, said: “Every relationship has its own language of love, and gifting is one of its most heartfelt expressions. This Diwali, through our diverse campaign featuring India’s leading stars, we’re celebrating those moments of connection that make the season of lights truly memorable.”