CE DESK 
JioHotstar partners with OpenAI to integrate ChatGPT for voice-led content discovery, enabling multilingual natural language searches for personalized recommendations and live sports updates.
JioHotstar has revolutionized streaming in India by partnering with OpenAI to embed ChatGPT into its platform, introducing a conversational interface for voice and text-based content discovery. This move transcends traditional keyword searches, allowing users to express moods, contexts, or preferences in natural language across multiple Indian languages.​
The AI-driven feature scans JioHotstar’s vast library of live and on-demand content, delivering hyper-personalized recommendations instantly. For sports fans, it provides real-time match updates, key highlights, and player stats via simple voice queries, enhancing engagement during live events like cricket matches.​
Rollout starts with select features, expanding phased to all users, while JioHotstar content will appear in ChatGPT responses, driving cross-platform traffic. Uday Shankar, JioStar Vice Chairman, hailed it as a “fundamental reimagining” of entertainment, embedding AI at the core for user-first experiences.​
Fidji Simo, OpenAI’s CEO of Applications, emphasized transforming passive viewing into interactive sessions, fostering deeper connections through natural, contextual interactions. This integration positions JioHotstar ahead in India’s competitive OTT market, where AI personalization is key to retention amid rising subscriber demands.​
As streaming evolves, JioHotstar’s ChatGPT synergy sets a benchmark, blending cutting-edge AI with localized content to make entertainment intuitive and inclusive for millions.
