CE DESK 
H&M launches its beauty range in India featuring makeup, fragrances, and beauty tools. Available in stores and online from October 2025, the collection is vegan, cruelty-free, and affordable.
H&M has launched its beauty range in India, marking a significant expansion beyond its fashion and home offerings. The new collection features over 200 products spanning makeup, fragrances, and beauty tools. This debut comes as H&M India celebrates its 10-year milestone in the country.
The beauty line includes a curated mix of globally sourced items and locally produced cosmetics and fragrances, designed specifically for the Indian market. Key products include Satin Icon Lipstick, Mad for Matte Liquid Lipstick, Never Ending Lash Mascara, and the versatile Do-it-All Stick Blush. The brand has also introduced an Eau de Parfum collection featuring vegan-friendly formulas.
Price points for the makeup products start below ₹799, while fragrances begin at ₹1,299, making the range affordable and accessible. All products are vegan and cruelty-free, aligning with evolving consumer preferences for ethical beauty.
H&M Beauty will be available starting October 2, 2025, across all H&M stores in India and online through hm.com. The launch positions H&M as a growing player in India’s fast-expanding beauty and personal care market, which is expected to reach $34 billion by 2028 according to industry reports. The brand aims to create a seamless space where fashion meets beauty, offering consumers high-quality, trend-forward, and inclusive products that encourage self-expression and accessibility. This step reflects H&M’s commitment to broadening its presence and catering to the evolving tastes of Indian consumers in both fashion and beauty sectors.
This launch underscores the rising demand for beauty products in India, driven by a growing market of fashion and beauty enthusiasts seeking trendy, ethical, and affordable options. H&M’s entry into beauty marks a notable milestone in its decade-long journey in India’s retail scene.
