Levi Strauss & Co. Appoints Hiren Gor as Managing Director for for South Asia, Middle East & Africa
CE DESK 
Levi Strauss & Co. names Hiren Gor as MD for SAMEA region, boosting leadership for growth across South Asia, Middle East, and Africa markets.
Levi Strauss & Co. has appointed Hiren Gor as the new Managing Director (MD) for South Asia, Middle East, and Africa (SAMEA), effective immediately. This expanded role places Gor at the helm of one of the company’s most strategically important regions, overseeing operations across diverse and fast-growing markets including South Asia, the Middle East, and Sub-Saharan Africa.
Hiren Gor is a seasoned Levi’s executive with 16 years of experience at the brand. He was previously the General Manager for South Asia, where he led significant transformations such as launching the iconic store strategy, overhauling the retail fleet, scaling omnichannel capabilities, and building agile teams. Under his leadership, South Asia became a high-performing growth engine for Levi’s.
Gor’s appointment underscores Levi Strauss & Co.’s focus on strengthening its footprint and commercial influence in key emerging markets through agile and market-responsive leadership.
“Hiren has consistently demonstrated strategic clarity, operational excellence, and a deep connection to our brand,” said Gianluca Flore, Chief Commercial Officer at Levi Strauss & Co. “As we sharpen our focus across the SAMEA cluster, and given Hiren’s strong track record, we are confident that his leadership will further strengthen our commercial performance and deepen our impact across these dynamic markets.”
Hiren Gor said, “It’s been an incredible journey building the South Asia business with our passionate teams and partners. Levi’s® has always stood for purposeful innovation and enduring style, and I’m excited to take this legacy forward across a region as diverse and full of potential as South Asia, the Middle East and Sub-Saharan Africa. Together, we will scale new heights in connecting with our fans and delivering growth as the definitive denim lifestyle leader.”
