CE DESK 
B4U Network welcomes Hemlata Yederi as Chief Revenue Officer. With an impressive track record in media sales, Yederi is set to drive revenue growth and strategic innovation for the network.
Over three decades in media and advertising have equipped Hemlata Yederi to take on her new role as B4U Network Chief Revenue Officer (CRO). B4U gained experience with Yederi’s previous role as national sales head for the broadcast network of the Sri Adhikari Brothers (SAB) Group for 14 consecutive years, as well as in media organizations such as Anant Media, NDTV, and Mid-Day.
B4U Network will shift to new levels of innovation in brand monetization and the media sales and advertising ecosystem with Yederi’s creative and visionary ability as CRO. She will focus on expanding B4U’s network and cross-platform integration. Yederi’s responsibilities lay the groundwork for B4U Network to strengthen its market position.
Hemlata’s Marketing Master’s degree from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) provides additional depth to her large body of work. B4U Network, given continuous Yederi’s influence on sales and business development, will result in new advances in strategic revenue opportunities, and new strategic revenue opportunities.
This innovative approach to expanding revenue streams on B4U Network is congruent with this new appointment strengthening its position in the competitive broadcasting landscape.
