CE DESK 
Fitness icon Milind Soman named Healthy Master ambassador to promote roasted, high-protein snacks—roasted makhana, baked chips as healthy alternatives for active lifestyles.
Healthy Master, a fast-growing nutritious snacking brand, has announced fitness icon Milind Soman as its new brand ambassador, reinforcing its commitment to clean, mindful eating and an active lifestyle. Known for his marathons and disciplined wellness routine, Milind perfectly embodies the brand’s philosophy of “snack smart, live strong.”
Campaign focus
The association will spotlight Healthy Master’s range of roasted, baked, and zero-maida snacks designed as healthier alternatives to traditional fried options. Milind will feature across digital films, social media content, and on-ground activations, inspiring consumers to choose high-protein, low-junk options in their daily routine.
Brand and ambassador synergy
Positioning him as a “live example” of longevity through balanced nutrition and movement, the brand aims to build credibility among health-conscious millennials and families. His influence is expected to drive awareness in metros and Tier-II cities where demand for clean-label snacks and portion-controlled packs is rapidly rising.
Business and consumer impact
The partnership comes at a time when India’s healthy snacking category is expanding quickly, driven by lifestyle diseases and rising fitness awareness. By leveraging Milind’s trusted image, Healthy Master seeks to strengthen brand recall, widen its online and offline reach, and turn healthy snacking into an aspirational everyday habit.
