Emcure and MS Dhoni Revive ‘Winning Over Obesity’ Campaign to Promote Healthier Living

Emcure Pharmaceuticals and MS Dhoni relaunch the ‘Winning Over Obesity’ campaign, inspiring Indians to adopt active lifestyles and healthy habits.

Emcure Pharmaceuticals, in association with MS Dhoni, has revived its impactful health awareness initiative—‘Winning Over Obesity’—aimed at motivating people to lead healthier, more active lifestyles. The campaign returns with renewed energy and a broader message encouraging individuals to take small, consistent steps toward better fitness and nutrition.

As the brand ambassador, cricket icon MS Dhoni brings authenticity and inspiration to the cause, sharing his personal insights on discipline, balance, and the power of consistent effort. The campaign emphasizes that overcoming obesity isn’t about drastic measures but about making sustainable lifestyle choices that improve long-term wellbeing.

Through digital films, social engagement, and community outreach, Emcure seeks to spark conversations about the growing impact of obesity and lifestyle diseases in India. The campaign aligns with the brand’s commitment to advancing public health awareness and empowering individuals to take charge of their fitness journeys—one day at a time.