CE DESK 
Django leads creative and digital campaigns for Khukri Rum’s Indian launch, highlighting its Himalayan heritage, premium quality, and unique aging process to captivate discerning spirits consumers.
Django has been awarded the creative and digital contract for Khukri Rum’s debut in India. Khukri Rum, having a history in the Himalayas and crafted in Nepal, is marketing India for its expansion. Considering its Himalayan heritage, quality, and the distinctive Himalayan flavors, Khukri Rum is a crafted Himalayan Rum. Khukri Rum has a Himalayan heritage and craftsmanship which is also a premium expression of authentic rum.
Django will be executing the creative storytelling and digital strategy for Khukri Rum. This also includes social media and influencer marketing for claims and brand positioning in the premium spirits industry in the Indian market. The social media and influencer marketing strategy focuses specifically targeting discerning connoisseurs and young audiences who are premium spirits enthusiasts.
Khukri Rum is a quality and award-winning rum which is recognized by the international community. Heavier competition will be the mass-market brands which will devalue Khukri Rum’s assessment of the brand in the Indian market. Giving the rum a premium positioning with a unique process of aging rum at a high altitude in Indian cask will be market Khukri Rum as authentic and high quality. The aim of the campaign will be gaining brand awareness and the establishing reputation for Khukri Rum as lucrative in the Indian market.
