Dabur Odomos Dengue Season Campaign Uses Hybrid VOX for Real Protection Stories
CE DESK 
Dabur Odomos launches dengue awareness campaign with Hybrid’s VOX platform, featuring authentic family voices. Stay protected with natural repellent amid rising cases—tips, stories, and prevention now!
Dabur Odomos has launched a timely dengue season campaign leveraging Hybrid’s innovative VOX platform to drive awareness and protection.
Campaign Highlights
Timed for peak mosquito season, the initiative features real voices from affected families through VOX, Hybrid’s audio-visual storytelling tool that captures authentic consumer sentiments. Odomos positions itself as India’s trusted mosquito repellent, emphasizing its natural, DEET-free formula proven effective against Aedes aegypti, the primary dengue vector. The campaign rolls out across digital platforms, OOH, and social media, urging families to “Stay Protected, Stay Odomos Ready.”
Strategic Messaging
VOX brings raw narratives of dengue struggles—fever, pain, and recovery—contrasted with Odomos’ preventive power, making the message relatable and urgent. Dabur collaborates with health experts to underscore application tips: apply generously on exposed skin, reapply every 6-8 hours, safe for kids over 2. This hybrid approach blends emotional storytelling with product education, targeting urban households amid rising cases reported in 2025 monsoons.
Impact and Reach
The campaign aims to boost Odomos sales by 20% during dengue peaks while reinforcing public health responsibility. By humanizing the threat, it fosters brand loyalty and proactive repellent use nationwide
