CE DESK
Pepsi’s 2026 Super Bowl spot spoofs the viral Coldplay concert kiss cam affair between Andy Byron and...
Customer Engagements
Discover Coca-Cola’s lipstick launch as a branding masterstroke for relevance, blending nostalgia with beauty buzz in this...
ET NOW gears up for Budget 2026 with multi-platform live coverage, expert panels, and real-time analysis starting...
Oreo unveils ‘Dream for the Team’ ICC World Cup 2027 campaign starring Rohit Sharma, inspiring kids to...
Shah Rukh Khan lends his iconic voice to Netflix India’s 10-year anniversary film, celebrating a journey from...
Dentsu duo Carat and Posterscope execute precision OOH for Standard Chartered Bank’s Global Wealth campaign, targeting affluent...
Nestlé’s KitKat debuts full F1 partnership in 2026 at 12 Grands Prix starting Australia, with F1 car-shaped...
Malaika Arora stars in Invogue’s Instagram-first shapewear ad, “arrested” for traffic jams and paparazzi chaos—revealing her confidence...
Nike hands Nike.com India operations to Nykaa starting Feb 2026—free shipping, 2-day metro delivery, curated collections post...
Vineeta Singh hosts Sugarquoted, SUGAR Cosmetics’ pioneering beauty education podcast with YOSO Media, featuring Ankush Bahuguna, Dr....
Dentsu Creative Isobar drops #RajaaiMeinBGMI Film #2—cozy winter gaming ad with Sahil Chhabra cameo, directed by Pankaj...
MTV Splitsvilla X6 streams on JioHotstar with Instax Fujifilm as presenting sponsor, SOFY, NEWME, ENVY, Philips co-powered,...
Adani Airports and Big FM transform terminals into storytelling hubs with ‘Safar Ke Humsafar’ No RJ Studio,...
Pocket FM partners with Amazon Alexa for voice-first access to 100K+ audio series in India—effortless discovery, continuity,...
Omnicom’s Lodestar UM wins full-funnel media mandate for Amazon Music India after competitive pitch, leveraging Full Color...
Comedian Vir Das tackles life’s “dry” moments with bold humor in KFC India’s new Dunked range campaign...
Wrap2Earn announces exclusive national partnership with Moove for interior/exterior ads on high-occupancy Uber India fleet across 4...
ACEF Global Customer Engagement Summit 2026 in Mumbai announces program schedule and panels on AI, experiential marketing,...
PayU partners with Startup India and DPIIT to spotlight 36 D2C founders from every state and UT...
Delhivery’s Yeh Desh Chalne Se Bana Hai campaign captures the spirit of a moving nation through its...
Bharat Gupta, ex-CEO of Jagran New Media, unveils AI platform ToBe Online to ensure content authenticity, creator...
Discover Dabur Red Toothpaste’s heartfelt Republic Day 2026 film ‘Desh Ke Bacche, Desh Ke Sacche Lal’, celebrating...
Piyush Pandey receives posthumous Padma Bhushan in 2026 for transforming Indian advertising with iconic, culturally resonant campaigns...
Spykar celebrates Republic Day with unique campaign spotlighting everyday heroes and nation-builders—from social entrepreneurs to grassroots innovators—through...
Sergio Spaccavento, Executive Creative & Strategy Director at TLC Worldwide, joins jury for 15th ACEF Global Customer...
ASICS leverages Tata Mumbai Marathon 2026 as Official Sports Goods Partner, activating high-impact outdoor ads at Pedder...
Sunfeast Wowzers taps ASMR trend with immersive sound-focused campaign showcasing crunchy biscuit sticks that deliver satisfying audio-visual...
Snapchat launches new Family Center features giving parents screen time insights, friend connection context, and safety resources...
TATA AIG marks silver jubilee with emotional brand film showing father-son journey—from young dad’s first policy to...
Red Chief appoints Bollywood star Ayushmann Khurrana as brand ambassador to amplify its premium leather footwear positioning...
Anushka Sharma and Virat Kohli star in Visit Dubai’s Season 2 film, showcasing winter surprises from desert...
Standard Chartered rolls out phase two of wealth management campaign targeting affluent millennials, emphasizing timely investment planning,...
Pocket FM partners with Disney Publishing APAC to deliver 36 Hindi Marvel audio series featuring Spider-Man, Avengers,...
HDFC Life’s new ad portrays parents instilling values through everyday acts while securing kids’ futures via insurance,...
Max Group launches cinematic brand film highlighting its seamless ecosystem connecting hospitals, diagnostics, super-specialty care, and wellness...
Publicis Groupe unveils Publicis Digital Experience (PDX) in India, merging Epsilon’s CRM expertise with Publicis Communications’ creative...
Myntra’s ‘Shaadi Ka Style Bazaar’ features influencers Komal Pandey and Siddharth Batra curating authentic wedding looks from...
Astral Bondtite unveils ‘Lakdi Ka Chumbak’ campaign featuring Ranbir Kapoor, positioning the wood adhesive as carpenter’s trusted...
Samantha Ruth Prabhu co-founds Mile Collective, a comfort-first activewear and lifestyle brand designed for Indian bodies, blending...
redBus launches Discover Bharat Sale promoting domestic bus travel to hidden gems with tickets from ₹299 and...
Bollywood star Vicky Kaushal leads Birla Estates’ Real Advice’ campaign, simplifying homebuying with practical tips, virtual tours,...
Bajaj Chetak C25 electric scooter launches at ₹91,399 with 113 km range, smooth 55 km/h performance, and...
YouTube introduces industry-first Shorts time limits, custom reminders, and simplified account management to enhance safety for teens...
Bigg Boss Marathi S6 secures nine sponsors, including Danube Properties, Santoor Soap, MYK Laticrete, and P. N....
Thums Up launches nationwide ICC T20 World Cup Trophy tour at Ahmedabad, Delhi, and Mumbai airports, offering...
Join senior marketers, brand leaders & digital strategists at ACEF DMSM Leadership Summit & Awards 2026 on 16 Jan...
Jos Alukkas unveils festive wedding campaign starring Malayalam stars Dulquer Salmaan and Keerthy Suresh, celebrating love, tradition,...
Kingfisher Premium launches vibrant WPL brand film with ‘Chhori Aayi. Hutt le bro!’ anthem, celebrating women’s cricket...
Techno Paints ropes in cricket legend Sachin Tendulkar as brand ambassador to boost premium paints market presence...
ICC partners with Marriott Bonvoy as the Official Hotel Rewards Partner for the Champions Trophy 2026 and...
Alchemist Marketing Solutions Group acquires legacy agency Triton Communications, expanding integrated marketing services into FMCG, D2C, durables,...
Britannia The Laughing Cow redefines cheese snacking with ‘Snacking Ka New Angle,’ positioning Cheese Triangles as convenient,...
Tanishq launches Festival of Diamonds campaign starring Ananya Panday, celebrating natural diamonds that awaken the joyful girl...
Omnicom launches the new Omni, an AI-driven marketing intelligence platform integrating data, creativity, media, and agentic AI...
Pronto launches in Chennai, offering verified, trained house help at your doorstep in just 10 minutes to...
Dentsu India launches dentsu.Connect, its global unified operating system, powers data-driven, integrated marketing solutions through advanced AI,...
Aisle Network unveils its new campaign ‘Better Because of Love,’ expanding its narrative from dating to deeper...
Deepika Padukone introduces the OnSet program to empower aspiring filmmakers and advertising professionals through mentorship, networking, and...
Indian cricketer Jemimah Rodrigues partners with Tvarra as an investor, supporting the brand’s mission to blend sustainability,...
Foxtale marks its fourth anniversary with a campaign featuring music icon Himesh Reshammiya, celebrating self-confidence, individuality, and...
Wellbeing Nutrition launches a new campaign tackling whey discomfort, promoting its plant-based protein line as a cleaner,...
Anandi Marketing takes over the Hyderabad franchise and rebrands the team as Mumbai Spartans, unveiling a bold...
EBG Group names Bollywood actress Mrunal Thakur as Brand Ambassador for Carlton Wellness, effective FY 2025–26, to...
Olympic champion Neeraj Chopra launches Vel Sports, a new athlete management firm offering training, sponsorships, and global...
Sony Pictures Networks India launches the second high-energy brand film for Wheel of Fortune, starring Akshay Kumar...
Creativefuel drove JioHotstar’s Superman digital launch with 12,000+ assets, hitting 210M+ views and 160M+ reach via culture-first...
ZEE5 teams up with Ferns N Petals for its Valentine’s Day campaign ‘Saali Mohabbat,’ celebrating unconventional expressions...
Birla Opus Paints celebrates Pongal with a new festive campaign that highlights the spirit of togetherness, colors...
Discover GIVA’s ‘Glow in Motion’ collection starring Barkha Singh. Innovative CNC-cut silver pieces that shimmer with every...
Devyani International merges with Sapphire Foods in ₹7,800 Cr deal, forming India’s top KFC-Pizza Hut operator. Expect...
Red FM’s stations across Madhya Pradesh and Rajasthan earn AQC certification, reaffirming the network’s commitment to maintaining...
Tanishq’s new natural diamond campaign featuring Shabana Azmi and Javed Akhtar celebrates timeless love with the Soulmate...
Fortune introduces a vibrant Uttarayan-themed Cottonlite pack for Gujarat’s Makar Sankranti celebrations, featuring kites and cultural motifs...
Porsche’s hand-drawn “The Coded Love Letter” goes viral for ditching AI, unlike Coca-Cola and McDonald’s backlash-plagued holiday...
Swiggy introduces free Polaroid-style photo prints on Giftables, letting users add personal images, captions, and nostalgic touches...
Stashfin unveils refreshed logo featuring ‘S’ as upward arrow in coral red gradient, symbolizing financial progress and...
McDonald’s India – North and East transforms newspapers into an AR-powered playground, bringing its new Signature Collection...
Barbeque Nation launches ‘Milne Ki Bhookh’ New Year campaign, celebrating reunion hunger with unlimited grills, festive buffets,...
Bingo! Mad Angles’ latest ad hilariously resolves household squabbles with crunchy wafers, turning remote fights and chicken...
Kohinoor Basmati Rice partners with Aditya Gadhvi for ‘Kohinoor Na Garba Rice’ campaign, blending Gujarati folk music...
Explore customer engagement: build loyalty with personalized strategies, omnichannel tactics, AI tools, and key metrics like NPS...
Air India Express operates a special joy flight for underprivileged children, sharing the magic of flying and...
Bisk Farm launches its ‘Rich Marie’ chai break campaign featuring Shraddha Kapoor, celebrating India’s favorite tea-time moments...
Somany Ceramics joins hands with Techno India University to repurpose broken tiles into art, inspiring sustainability and...
’Oréal Professionnel partners with UP Warriorz as title sponsor for WPL Season 4, celebrating women’s empowerment and...
Swiggy Scenes rolls out its quirky year-end activation, ‘Un-Coop Yourself,’ urging audiences to step out, socialize, and...
Haier partners with SW Network to release an innovative AI-powered Christmas film, blending technology and festive storytelling...
Royal Green Whisky launches its new ‘Live Up Success’ campaign, evolving from ‘Taste the Success’ to connect...
Polycab India’s new festive film ‘Safety Under the Christmas Tree’ promotes its Green Wires with a heartfelt...
Pulse Candy partners with K-pop artist Aoora for its new ‘Pulse of the Party’ festive digital ad,...
Bisk Farm has roped in Bollywood actor Shraddha Kapoor for its ‘Rich Marie Chai Break’ campaign, celebrating...
Sony Pictures Entertainment India has rolled out a high-impact, immersive outdoor and in-cinema campaign for Anaconda, turning...
redBus unveils its latest Christmas ad exploring acceptance and unity among diverse travelers, redefining shared travel spaces...
Discover how Coca-Cola’s 1930s advertising transformed Santa Claus into the jolly red-suited icon recognized worldwide, blending art,...
Emcure Pharmaceuticals and MS Dhoni relaunch the ‘Winning Over Obesity’ campaign, inspiring Indians to adopt active lifestyles...
Creative agency One Hand Clap collaborates with Netflix to produce a compelling new ‘Stranger Things’ film, blending...
Zee Entertainment unveils Zee Immerse, a new vertical creating immersive, platform-agnostic branded IPs focused on audience participation...
Indewheelers Motorsports partners with Apollo Techno Industries as title sponsor, powering the championship with engineering innovation and...
Peps Industries introduces the ‘Vivah Mattress’ through a creative wedding-set digital campaign celebrating comfort, togetherness, and the...
Pond’s teams with Disney’s Avatar: Fire and Ash for glowing, Na’vi-inspired skincare in India, featuring AR campaigns...
Prasoon Joshi receives AAAI Lifetime Achievement Award, urging ad industry to embrace remembrance, confusion’s creativity, and empathy...
OpenAI CEO Sam Altman reveals “0% excitement” for leading a public company amid IPO speculation, prioritizing AI...
Beats and Travis Scott join forces for ‘Dare to Dream’, a cinematic campaign that celebrates self-belief, ambition,...
Relaxo’s ‘Buy & Fly’ winter campaign with EaseMyTrip offers flight vouchers up to ₹2,000 on ₹1,500+ footwear...
Discover Miniklub’s latest ‘The Happy Parenting Strategy’ campaign featuring Mr. Dad (Gautam Rode) in a fun digital...
Fabindia teams up with Mahindra to let customers redeem Fabcoins for eSUV bookings like XUV400. Blend loyalty...
McDonald’s Netherlands has withdrawn its AI-generated Christmas advertisement after widespread online backlash. McDonald’s Netherlands has withdrawn its...
McDonald’s India unveils premium Signature Collection burgers like Spicy Maharaja Mac and Truffle McSpicy. Bold flavors, desi...
MARS Cosmetics unveils ‘Cloud Kiss’ lipstick via thrilling hot air balloon activation. Lightweight, long-lasting shades like Sunset...
Discover Swiss Beauty’s new ‘We Got You, Girl!’ campaign featuring Taapsee Pannu. Celebrating expressive femininity, confidence, and...
Dabur Odomos launches dengue awareness campaign with Hybrid’s VOX platform, featuring authentic family voices. Stay protected with...
Naukri.com’s witty 25-foot Christmas tree at Prestige Tech Park features peanuts instead of ornaments, highlighting ‘appraisal waala...
Bajaj Broking launches ‘Seedhi, Simple Investing’ featuring Vijay Varma. Zero-brokerage app simplifies equities, F&O, IPOs for millennials—live...
OpenAI’s new academy offers free courses for journalists on AI for reporting, fact-checking, and content creation. Master...
Fitness icon Milind Soman named Healthy Master ambassador to promote roasted, high-protein snacks—roasted makhana, baked chips as...
MAGGI launches heartwarming TVC celebrating family bonding over 2-minute noodles—rainy days, office breaks, festive laughs in multilingual...
Fortune Plus Soyabean Oil launches TVC by Ogilvy showcasing Vitamin A&D formula for all-day freshness—from breakfast parathas...
vivo India launches #SwitchOff 2025 urging families to reclaim dinner tables from screens—72% kids bond most at...
Titan unveils ‘Wear Your Story’ ad campaign featuring PV Sindhu’s resilience and Vikrant Massey’s authenticity, celebrating personal...
Charlotte Tilbury partners with Nykaa and Sobhita Dhulipala for Rulebook for Brides—a five-part series on flawless wedding...
VIDA, the electric mobility brand from Hero MotoCorp, partners with Kolkata Knight Riders as Title Partner to...
Meta’s new India campaign highlights Boost Post on Facebook/Instagram for MSMEs—92% of users are small businesses reaching...
Yes Madam taps influencer Tanya Mittal (2M+ followers) for new at-home beauty campaign—hair coloring, facials, bridal makeovers...
The Body Shop partners with indē wild for sustainable wedding hampers featuring Vitamin E, Tea Tree skincare...
Agoda’s humorous multi-starrer campaign features Sunil Grover, Ekta Kapoor, Chunky Panday, and Varun Sharma promoting hotel deals...
Nykaa’s Pink Friday sale campaign dominates 300+ locations in key Indian metros with celebrities Deepika Padukone, Rasha...
OnePlus India celebrates 12 years with “Power On. Limits Off” campaign, onboarding six star ambassadors across entertainment,...
Havas acquires Bearded Kitten, India’s leading sports and entertainment marketing agency, integrating it under Havas Play to...
MR.DIY launches witty ‘Genie’ campaign with Rajkummar Rao as magical genie who realizes the retailer’s 15,000+ products...
KFC India launches campaign with Jaideep Ahlawat promoting Chicken Krisper Meal at ₹99, featuring crispy chicken, fries,...
iQOO ignites witty billboard banter in India with top brands like Amazon and Taco Bell, blending humor...
Mondelēz brings Lotus Biscoff caramelised biscuits to India via Lotus Bakeries partnership, featuring “Welcome to the Biscoff...
WPP Media appointed as InCred Money’s performance marketing partner, leveraging data-driven strategies for scalable growth in India’s...
Hell Energy Drink becomes Punjab Kings’ official energy drink partner for IPL 2026-2028, with helmet branding, fan...
Omnicom retires historic agencies DDB, FCB, and MullenLowe amid restructuring post-IPG merger, consolidating creative powerhouses BBDO, McCann,...
PepsiCo launches Red Rock Deli in India, offering global gourmet chips with chef-inspired flavors and a digital-first...
Reliance completes merger of Star Television Productions into Jiostar, consolidating iconic ‘Star’ brand under one entity for...
Omnicom completes $13.25B IPG acquisition, unveils merged networks structure retiring DDB/FCB/MullenLowe, with new leadership for BBDO, McCann,...
Reliance and Google have formed a strategic partnership to democratize AI access across India, offering free 18-month...
BIG FM introduces ‘BIG Ramayana,’ an AI-driven audio-video series retelling the epic for Gen Z with immersive...
Discover why customer engagement is the key differentiator for brand success in 2025. Explore top strategies, AI-driven...
Tata Tea Agni introduces Extra Josh, India’s pioneering energy tea fortified with natural caffeine, designed to fuel...
KT Kids unveils TVC with Kareena Kapoor Khan showcasing gentle, science-driven kids’ haircare combined with SpongeBob SquarePants’...
LOTTE India introduces Subak and Shark, India’s first Korean-style slush ice candies featuring bold flavours, playful shapes,...
EaseMyTrip secures contract under Punjab’s Mukh Mantri Tirth Yatra Yojana to manage and operate pilgrimage tours from...
Chupps makes a bold sustainability statement with a washable, biodegradable billboard in Mumbai that naturally disintegrates in...
Django leads creative and digital campaigns for Khukri Rum’s Indian launch, highlighting its Himalayan heritage, premium quality,...
Joy Personal Care unveils a new campaign for Skin Fruits Moisturizing Cream starring Sanya Malhotra, blending tradition...
Parle-G’s latest Chhath Puja campaign highlights small acts of kindness and family togetherness, going viral across Bihar,...
Following its $13.5 billion acquisition of Interpublic Group, Omnicom plans to retire the historic DDB agency brand,...
PepsiCo introduces a refreshed brand identity featuring a vibrant new logo, eco-inspired color palette, and smile motif,...
Eveready names The Minimalist as its digital agency partner, combining creative strategy and digital innovation to build...
ICICI Prudential Mutual Fund, in collaboration with Times OOH, has secured extensive branding rights for Santacruz Metro...
Bright Brain has secured the digital marketing mandate for Sub Zero, a trusted name in cold chain...
Approach Entertainment secures PR and digital marketing duties for UFI Productions’ Camp Decent, a genre-defining Hindi comedy...
Amul honors ad icon Piyush Pandey with a creative tribute, celebrating his contributions to Indian advertising and...
Discover how Taboola and Paramount Advertising’s new Performance Multiplier enhances CTV advertising for small and medium businesses...
Discover the legendary ad campaigns of Piyush Pandey, from Fevicol’s iconic humor to Cadbury Dairy Milk’s emotional...
Legendary adman Piyush Pandey has passed away at 70, remembered for iconic campaigns like Fevicol’s “Bus,” Cadbury...
Goibibo launches a fun digital campaign featuring cricket stars Rishabh Pant and Navjot Singh Sidhu, blending cricket...
SBICAP Securities promotes financial empowerment with the #KaroKhudPeInvest campaign, encouraging young Indians and women to start smart...
McCain Foods India unveils its ‘Jugalbandi’ campaign featuring Usha Uthup, highlighting generational bonding and festive togetherness through...
Motilal Oswal Financial Services unveils the #DiwaliAapkiTayyariHumari campaign celebrating investor readiness and the teamwork behind a seamless...
Zupee Studio achieves 10 million downloads, emerging as India’s fastest-growing short-form entertainment app. Discover how microdramas and...
Garnier Men introduces AcnoFight Gentle Cleanser, a gentle yet effective solution for acne-prone skin, endorsed by brand...
JioSaavn introduces a special festive offer with its new annual Pro subscription priced at ₹399, delivering ad-free...
Ananya Panday brings warmth and togetherness to Diwali 2025 with California Almonds, promoting health-focused festive gifting and...
WPP is sued for allegedly misleading investors on financial outlook and client growth, with shares dropping after...
Aleph expands partnership with Reddit, gaining exclusive ad rights in over 45 markets, enhancing advertiser access to...
Meta restricts third-party AI chatbots from WhatsApp Business API to ensure platform stability, allowing only Meta’s own...
Jindal Stainless’s Diwali campaign ‘More Than Just Change’ highlights the emotional value of coins, symbolizing trust and...
Axis joins forces with HUMAN to enhance CTV and video ad fraud protection, improving traffic verification and...
Kering and L’Oréal announce a €4 billion alliance granting L’Oréal licenses for Creed, Gucci, and Bottega Veneta...
Annapurna Group blends innovation and tradition with its AI-powered Cow Ghee TVC this Diwali, celebrating purity, family,...
Apple becomes Formula 1’s exclusive U.S. broadcast partner in a five-year deal, bringing all races to Apple...
Welspun One’s Diwali film ‘The Diary of a Diwali Box’ tells the heartfelt story of care, precision,...
Sting, PepsiCo India’s energy drink brand, launches its dynamic new campaign starring Lakshya, showcasing unmatched energy in...
Pexpo, India’s largest stainless steel bottle manufacturer, is inviting creative agencies to partner for enhancing brand visibility...
Kalyan Jewellers lights up Diwali 2025 with a star-studded campaign featuring top Indian cinema icons, showcasing gold...
Xiaomi India’s 2025 Diwali campaign uses MTV Roadies-style nostalgia featuring Raghu Ram, Rajiv Lakshman, and Devarshi to...
Discover how Mamaearth’s new Rice Face Wash campaign with Palak Tiwari highlights radiant glass skin through a...
WPP Media appointed to lead comprehensive media strategy for Leeford Healthcare’s key consumer brands, enhancing brand visibility...
Lay’s showcases its largest brand redesign highlighting natural ingredients, removal of artificial flavors, and a fresh farm-to-bag...
HDFC Life celebrates its 25th anniversary by securing exclusive branding rights at Mumbai’s Mahalaxmi Metro Station, symbolizing...
Bright Brain partners with Wright Research to elevate its AI-powered investment advisory through data-driven digital marketing, content...
Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor 
Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor
Arrow’s new campaign starring Vedang Raina and Khushi Kapoor blends American heritage with modern style, showcasing confident,...
Amazon India partners with FITPASS to introduce subscription-based fitness access, offering seamless entry to thousands of gyms,...
Cricket star Shubman Gill partners with Bowlers in a nationwide campaign promoting responsible pet parenting and premium...
Domino’s Pizza’s 2025 brand refresh introduces brighter colors, a catchy new jingle, and revamped packaging to rekindle...
CarryMinati’s latest collab with Perplexity AI is redefining influencer marketing in India, blending witty Gen Z slang...
MY FM set a new benchmark for Garba in 2025, hosting star-studded events across Ahmedabad, Raipur, Chandigarh,...
Cadbury Dairy Milk Silk’s latest Ogilvy campaign features a romantic chocolaty hide-and-seek in an art gallery, highlighting...
Taboola teams up with JOE Media Group, utilizing AI-driven content recommendations and analytics to increase audience engagement...
AdGlobal360 unveils dXfactor, an AI-first Martech consulting practice focused on driving scalable, data-driven digital transformation for enterprises....
HDFC Life’s ‘First Call’ campaign highlights instinctive family support and urges securing loved ones financially through term...
Scapia’s new ‘The Card That Says Yuh’ campaign targets Gen Z and millennials to convert everyday spending...
JioMart’s ‘Kyonki India Chahe Aur’ campaign features MS Dhoni, celebrating variety, value, and convenience for festive season...
InMotion partners with Strike Social to bring advanced AI-powered paid social and video advertising solutions to the...
Ferrero Rocher launches ‘Add Your Golden Touch’ Diwali campaign featuring Hrithik Roshan, offering QR code rewards and...
Aashirvaad launches ‘Matrishokti Bondona’ campaign across West Bengal, celebrating mothers with interactive Durga Puja activations and personalized...
DEWAR’S launches ‘Here’s to the Story’ campaign, highlighting exploration, shared stories, and immersive bar activations across Indian...
redBus unveils AI-driven Dussehra campaign offering exclusive discounts on bus, rail, and hotel bookings to celebrate festive...
WPP Media and Horlicks collaborate on ‘Chhoto Byomkesh,’ a branded content series reimagining Bengal’s iconic detective’s childhood...
HDFC Securities promotes HDFC SKY app through TVC campaign highlighting free stock recommendations, flat Rs. 20 brokerage,...
YouTube introduces Premium Lite in India for Rs 89/month, offering mostly ad-free videos on phones, laptops, and...
Publicis Groupe India unveils AI-driven content studio offering personalized, data-led storytelling that enhances brand engagement across platforms....
OpenAI is set to introduce advertisements into ChatGPT, marking a shift in its monetization strategy. Learn how...
Discover Spykar’s latest campaign, “Daur Apna Hai,” a rap anthem that celebrates confidence, self-expression, and pride. Featuring...
Zomato launches an inspiring campaign celebrating Indian para-athletes, showcasing their resilience and dedication. The campaign highlights their...
The FTC finalizes Omnicom’s $13.5 billion acquisition of IPG, with strict rules to prevent political or ideological...
Join Shin Chan and Yakult Danone India in a fun-filled campaign to promote gut health among kids...
Arjun Kapoor breaks his poker face in Call Me Chunky’s first-ever brand campaign, highlighting bold flavors and...
Apollo Tyres partners with BCCI as lead sponsor for Indian cricket teams, securing jersey branding rights and...
Communication Casa awarded integrated marketing mandate for Let’s Konstruct, driving brand building and digital campaigns in the...
Pee Safe’s new DVC urges Indians to make toilet seat sanitization a daily habit, addressing invisible germs...
VML and Hero MotoCorp unveil the ‘Naye Indian ki Deluxe Bike’ campaign for the HF Deluxe Pro,...
AMD will provide Indian researchers and startups 100,000 hours of free access to AMD Developer Cloud and...
India Today Group teams up with CAMB.AI to launch AI-powered multilingual news translation, expanding reach across languages...
Cadbury Dairy Milk introduces Milkinis, a lighter, crème-filled bar aimed at India’s impulse-snacking market, backed by a...
Dentsu Creative Webchutney creates Bhima’s RaasLeela, a dreamlike jewellery campaign inspired by Radha-Krishna’s timeless love, showcasing Bhima’s...
Yakult Danone India unveils new TVC starring Taapsee Pannu, emphasizing gut health as key to nutrition and...
H&M launches its beauty range in India featuring makeup, fragrances, and beauty tools. Available in stores and...
Scribbld secures digital and social media marketing mandate for Foot Locker India, driving creative social-first campaigns to...
News18 India continues to lead the Hindi news segment with highest viewership and market share, reaffirmed by...
Lay’s honors the farmers who cultivate the potatoes used in every chip with limited-edition packaging and a...
Nike’s new “Why Do It?” campaign redefines the iconic “Just Do It” slogan, inspiring athletes to embrace...
The Hype Studio partners with Kaydence Media Ventures to enhance advocacy-driven communications and public relations, offering integrated...
Social Panga and AMD collaborate to launch an emotional Onam film blending Kerala’s rich cultural heritage with...
YAAP Digital and Gozoop Group have merged in a ₹100 crore deal to create India’s first homegrown...
Madison Media has acquired 100% stake in HiveMinds, a leading digital marketing agency, with Deepti Bhadauria appointed...
KRAFTON and Dentsu Creative Isobar have introduced a vibrant campaign targeting India’s Gen Z, using humor and...
Havas India introduces Gate One, a global consultancy specializing in outcome-driven digital, data, AI strategy, and marketing...
iCubesWire Films introduces Stop Shots, a new studio dedicated to creating visually striking and emotionally resonant 10-15...
Smartly integrates with Spotify Ads Manager, enabling brands to run AI-powered audio and video campaigns across channels...
SW Network and Flipkart launch a unique 360° campaign combining digital buzz, runway fashion, and influencer activations...
Bold Care collaborates with filmmaker Anurag Kashyap and comedian Samay Raina in a humorous, unfiltered campaign that...
Raychem RPG collaborates with Bright Brain Technologies to strengthen digital presence and unify brand communication via SEO,...
Delhi High Court directs Competition Commission of India (CCI) to reply within two weeks to Publicis’ plea...
Punt Creative secures digital agency mandate for Piramal Consumer Healthcare’s top brands, including Lactocalamine, i-range, and Littles,...
Discover how Sprite’s new campaign with Sharvari and Sunil Grover celebrates India’s love for spicy food, pairing...
Cheil India rolls out dynamic campaign for Samsung Galaxy F36 5G featuring AI innovations, targeting Gen Z...
IHH Healthcare launches a bold new brand identity to unify its global network, emphasizing innovation, partnerships, and...
Royal Challengers Bangalore (RCB) launches ‘RCB Cares’ to support and honor fans affected by the parade tragedy,...
Amul celebrates Onam 2025 with “Ee Onam On Aavatte” campaign featuring vibrant cultural themes and a viral...
JBL unveils next-gen audio range and festive cultural campaign, featuring immersive soundbars and innovative audio tech for...
Discover Zee BanglaSonar, Bengal’s newest entertainment channel blending fiction, non-fiction, and movies to deliver a unique cultural...
Discover the Vi Nonstop Hero Plan, offering truly unlimited 4G and 5G data on prepaid at an...
Explore the heartfelt JSW Paints Independence Day 2025 ad that celebrates India’s unity, bravery, and growth through...
Discover how Hisense India and Adfactors PR are collaborating to enhance brand visibility and consumer trust in...
Learn about Lenovo’s collaboration with Dentsu B2B and Posterscope to launch the ThinkPad X9 Aura Experience, a precision-driven marketing campaign targeting premium...
Learn about Khyati Sarang’s new role as Head of Brand Strategy & Planning at ^atom network and...
Discover DCODE, a comprehensive digital marketing playbook by DS Group and WPP Media, designed to elevate digital...
Prime Video Announces Multi-Year Licensing Collaboration with Maddock Films for Eight Upcoming Films 
Prime Video Announces Multi-Year Licensing Collaboration with Maddock Films for Eight Upcoming Films
Explore Prime Video’s expanded partnership with Maddock Films securing exclusive streaming rights for eight upcoming films, including...
Explore how real-time digital out-of-home (DOOH) technology, AI, and interactive features transform transit advertising in 2025 for...
Rapido rolls out Ownly, a pilot food delivery app in Bengaluru featuring a zero-commission model and affordable...
Explore how personalized DOOH advertising uses real-time data, AI, and programmatic buying to deliver relevant, in-the-moment brand messages that boost engagement in 2025. By...
Nissan India unveils the Magnite Kuro Edition and its striking campaign “The Boldest Black,” highlighting the SUV’s...
Tonic Worldwide wins the digital marketing mandate for Mumbai-based Pranav Constructions Limited (PCPL), focusing on SEO, social...
Dentsu India introduces Dentsu Podcast Network (DPN), offering brands end-to-end podcast production and distribution to engage diverse...
UNIQLO’s new campaign featuring Rahul Dravid highlights the LifeWear collection’s comfort and versatility, launching alongside an AR...
Colloquial, founded by Ishita Misra and Pradyot Mokashi, brings culture-driven, brand-focused advertising to India with a unique...
Axis Bank’s 2025 Independence Day campaign pays tribute to Kashmir’s resilience and scenic beauty, encouraging tourism and...
AdLift partners with Plum to boost organic search visibility and traffic with a comprehensive SEO and content...
Discover Niva Bupa’s ‘No Freedom Sale’ Independence Day campaign, highlighting that hospital bills never come with discounts. Learn why comprehensive health insurance is true...
Motilal Oswal Financial Services invests Rs 400 crore in Zepto in a major funding round, strengthening India’s...
This Independence Day, Pepperfry releases a digital film showcasing the skill, passion, and heritage of Indian craftsmanship....
Godrej Consumer Products (GCPL) launches AI lab and content factory to boost in-house marketing, enhance agility, and reduce content production time. Godrej...
Animesh ‘8bitThug’ Agarwal shares his journey from gamer to esports leader, building S8UL and shaping India’s mobile...
Laqshya Media Group leads Chandrika Soap’s outdoor push in Mangalore, Mysore, and Goa with eye-catching billboards and...
WhatsApp’s Bandra-Worli Sea Link campaign projects strong privacy messages, reinforcing secure and private messaging with end-to-end encryption....
Schneider Electric India teams up with LEO India for ‘Bring Home the Smart’ campaign, showcasing innovative smart...
Dashverse secures $13M Series A led by Peak XV Partners to scale its AI-driven mobile-first entertainment platform...
Verve Media secures local SEO mandate for The Game Palacio, enhancing digital visibility for luxury entertainment venues...
Center Fresh’s new ‘Dimaag Pe Rakhe Lagaam’ campaign humorously tackles overthinking, offering a refreshing mental pause with...
cult marks National Lazy Day with a unique ‘Do Nothing Class’, highlighting the importance of rest and...
BirlaNu launches a new campaign promoting TruFiT Technology for leakproof pipes, combining durability, trust, and eco-friendly plumbing...
Celebrate Raksha Bandhan with Motilal Oswal Mutual Fund’s new campaign linking sibling bonds with disciplined SIP investing....
Discover how JSW MG Motor India’s “EV Sahi Hai” campaign is transforming electric vehicle awareness with real...
Explore Raksha Bandhan 2025 campaigns by (love that transcends physical distanc) MobiKwik, (unwavering protection) Instamart, (technology-powered togetherness...
Skydance merges with Paramount to create a streaming and production powerhouse blending Hollywood legacy with cutting-edge innovation....
Volini blends tradition and care by adding pain relief functionality to the Warkaris’ Uparna, easing muscle and...
Celebrate Raksha Bandhan 2025 with MobiKwik’s #TraditionSeHatke campaign celebrating gratitude, equality, and Digital Gold gifting between siblings....
Alt’s digital campaign featuring World Chess Champion Gukesh promotes diversified portfolios using alternative investments like real estate...
Dabur Réal’s heartfelt Raksha Bandhan 2025 campaign highlights the power of silent support and unspoken sibling love...
OpenAI partners with PHD as global media agency, boosting marketing efforts for ChatGPT and expanding consumer reach...
Hashtag Orange partners with Aparna Venster and Okotech to implement integrated digital marketing strategies including SEO, social...
Solitario Diamonds teams up with YAAP Digital to revamp its brand and packaging, reinforcing its position as...
NODWIN Gaming and District by Zomato have worked together again, this time for another year of ticketing....
FanCode secures exclusive TV and digital rights for the FIBA Asia Cup 2025, offering live streaming of...
JCDecaux India and VIOOH introduce programmatic DOOH advertising at Bengaluru’s Kempegowda International Airport, offering brands precise, data-driven...
GOBOULT, formerly Boult, rebrands with a focus on premium wearables, tech innovation, and global expansion. The Indian...
21N78E acquires Postcard Media, merging ecosystem-led strategy with creative digital marketing to offer integrated brand solutions in...
Explore how Medimix combines centuries-old Ayurvedic wisdom with modern skincare solutions across soaps, handwashes, bodywashes, and facewashes,...
Wendy’s India is celebrating its fifth anniversary with a month-long, high-energy campaign that perfectly fits the brand’s...
Discover how OML’s new agency, MO, is transforming India’s advertising scene with fearless creativity, vibrant storytelling, and...
Laxmipati Sarees partners with Rashmika Mandanna, launching a vibrant nationwide campaign that highlights tradition, elegance, and modern...
Discover how TBWA\Sri Lanka and Maliban’s ‘HumaniTill’ campaign uses innovative prosthetic installations to inspire charitable giving, raising...
Discover how Saatvik Green Energy teams up with Kartik Aaryan to promote solar energy adoption across India...
BigTrunk Communications has been given the job of doing digital marketing for Soframycin, a heritage antiseptic brand...
Park Avenue, a well-known brand from Godrej Consumer Products Ltd., has launched its latest deodorant variant, Amazon Woods,...
To mark its 50th anniversary, Emami, one of India’s biggest FMCG companies, has released a new corporate...
Dentsu has won a big pan-European media account with BMW Group. iProspect will be the main media...
Sunfeast Marie Light, a popular biscuit brand, has teamed up with famous actress Jyotika for a touching...
Discover the landmark partnership between Audi F1 Team and fintech leader Revolut, becoming the title partner from...
Schbang secures the performance marketing mandate for Pyng, launching an AI-driven campaign with Google Veo 3. Discover...
AdLift, a global digital marketing agency known for its cutting-edge strategies, has been given the job of...
Crayons Advertising Enters Professional Cricket with New Delhi Tigers Acquisition in DPLT20 Season 2 
Crayons Advertising Enters Professional Cricket with New Delhi Tigers Acquisition in DPLT20 Season 2
Crayons Advertising has officially joined the world of professional cricket by buying the New Delhi Tigers franchise...
BBC Studios has partnered with Mediascope to expand its advertising reach in India, opening up exciting opportunities...
BIG FM rebrands its out-of-home advertising vertical to BIG OOH, offering integrated, data-driven OOH solutions across 120+...
Vasmol ropes in Vidya Balan as ambassador for Henna Crème Hair Colour, blending tradition with modern, safe,...
Flipkart’s ₹500 crore media mandate for 2025 is up for pitch, attracting India’s top media agencies to...
Swiggy has launched the third edition of Swiggy Wiggy 2025 , a unique talent discovery initiative inviting delivery...
Lloyd, in collaboration with WPP Media and Silverpush, has launched India’s first AI-powered sales agent campaign, revolutionizing online consumer...
Tonic Worldwide to lead digital marketing for Monarch Legacy Edition, crafting luxury brandy’s online presence with storytelling...
Warner Bros. Discovery has announced a strategic corporate split planned for mid-2026, unveiling two distinct businesses: Warner Bros.,...
Banijay Asia and Collective Artists Network (CAN) have joined forces to launch a pioneering creator-led content and IP...
The much-awaited return of Kyunki Saas Bhi Kabhi Bahu Thi is making waves and not just among...
Dyson’s latest campaign, “The Difference is Dyson,” featuring Deepika Padukone, highlights cutting-edge hair styling technology designed specifically for Indian...
CaratLane’s Rakhi 2025 campaign featuring Ayush Mehra and Yashaswini Dayama brings a wave of fresh, relatable storytelling...
Bigg Boss 19’s new logo was unveiled this July, showcasing a burst of color and hinting at...
India has made cleanliness a higher priority in recent years thanks to programs like the Swachh Bharat...
ITV Network has launched NewsX World, India’s first aggregated multi-channel news OTT application designed exclusively for Connected TVs...
Swiggy and McDonald’s India (West & South) have launched the exclusive McDonald’s Protein Plus Burgers range, available only on...
NODWIN Gaming and Sony LIV have teamed up to stream some matches from the Esports World Cup...
Mars has released new ads for its Pedigree and Whiskas brands that were created by BBDO India...
Following the recent ban on 25 OTT platforms by the Indian government, including ALTT (formerly ALTBalaji), Ekta...
Meta has recently added a lot of new safety features to Instagram to better protect teens and...
MasterChow, one of India’s top ready-to-cook Asian brands, has launched the highly anticipated “Khaana Banao Simple se...
MY FM, the radio arm of the well-known Dainik Bhaskar group, has started an amazing journey to...
FNP’s Rakhi campaign centers on the sentiment that the festival of Raksha Bandhan symbolizing the lifelong bond...
The first integrated awareness campaign from Eli Lilly and Company (India) is called “We Know Now.” Its...
BigBasket, one of India’s best online grocery stores, just started a new and exciting ad campaign with...
The launch of Percol, the famous UK coffee brand in India was more than just bringing in...
Discover how Zepto’s witty and culturally relatable OOH billboard campaign uses humor and everyday insights to engage...
Explore the dynamic new campaign by Saatchi & Saatchi India for Hero MotoCorp’s Hero Xtreme 250R, showcasing...
SW Network has been appointed as the creative and digital communications partner for Anytime Fitness India. Discover...
Discover how the Coca-Cola India Foundation’s Anandana, through its Maidaan Saaf campaign, is leading sustainable change with...
Meta (Facebook, Instagram, WhatsApp) provides advanced safety features like 2FA and end-to-end encryption, ensuring users enjoy content...
Havas acquires Spanish digital agency Tidart to enhance performance and e-commerce capabilities through its Havas Market division....
Colour cosmetics brand Hyue appoints ZeroFifty MediaWorks as its Agency of Record to lead brand strategy, creative...
Dabur Red Paste expands its #SwitchToFluorideFree campaign into a nationwide movement, raising awareness about fluoride-related health risks...
Thanks to a now-famous “kiss cam” gaffe and Amul’s signature wit, a humorous moment at a recent...
ACEF is excited to announce that ET Now (www.etnownews.com) has joined as the official Telecast Partner for...
Flipkart’s vibrant new campaign featuring energetic seniors highlights how SuperCoins make shopping smarter, cooler, and more rewarding...
Nexus Ahmedabad One and Khushi Advertising have teamed up to launch VERTIQ, Gujarat’s tallest vertical digital screen....
Bingo! Mad Angles has unleashed an innovative campaign featuring the legendary ACP Pradyuman and his iconic CID...
Giffy dishes out a powerful new ad with Baahubali stars Sathyaraj and Ramya Krishnan. Watch how Katappa...
Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has launched a bold new...
Traya, a top brand for science-based hair loss solutions, has teamed up with famous comedian and actor...
HRX, India’s first homegrown fitness and lifestyle brand, has named Bollywood actress Triptii Dimri as its new...
Lenovo’s ‘Damn the Odds’ campaign features Jasprit Bumrah and Mythpat, empowering Gen Z with AI-powered technology for...
Chupa Chups launches its ‘Samajh Ke Bahar’ campaign, celebrating the playful chaos of its Sweet & Sour Belts with a quirky TVC....
Celebrate Indian heritage with Birla Opus Paints’ ‘Duniya Ko Rang Do’ campaign, bringing Jaipur’s Hawa Mahal to...
Discover how Khushi Advertising is revolutionizing cinema advertising in India with innovative cinema-first campaigns, including the anticipated...
Nagessh Pannaswami, who started the well-known advertising agency Curry Nation, has made a big impact with his...
Discover how Reliance’s AJIO Rush is changing fashion e-commerce with four-hour delivery in Mumbai, Delhi NCR, Bengaluru,...
Discover how JioStar broke records in Q1 FY26 with ₹11,222 crore revenue, driven by IPL 2025 and OTT success. Learn about their...
Explore India’s Q1 2025 advertising revenue insights—see how top agencies like GroupM and Dentsu performed, which brands...
Eveready has launched India’s first hybrid torch with dual power options, featuring Sonakshi Sinha’s ‘Nikita Roy’ as...
Swiggy Instamart’s new campaign, conceptualised by Moonshot, uses humour and surprise to highlight the convenience of its...
Bright Brain to drive SEO strategy for Accumn, Yubi Group’s digital credit decisioning platform, boosting visibility and...
PROHED secures the performance marketing mandate for McGraw Hill, aiming to enhance digital engagement with learners and...
Gabit has released a new ad film starring Ranbir Kapoor that shows how its smart ring can...
As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and...
A new study by Kantar, ASCI, and UN Women shows how Indian men feel like they aren’t...
Tuborg has selected Lowe Lintas as its creative partner in India. The agency will drive integrated campaigns...
Myntra’s new campaign ‘It’s You 2.0’ features real-life stories of transformation powered by fashion, connecting with next-gen...
Mother Sparsh’s #RecreateRituals campaign revives generational baby care rituals using modern, natural solutions with its Milky Soft...
Axis Bank, boAt, and Mastercard introduce Wave Fortune smartwatch with NFC tap-and-pay, enabling secure contactless payments up...
Mudrex appoints DIGIRovers to lead global marketing campaigns across Google and Meta, targeting user acquisition and growth...
Isopure appoints Rashmika Mandanna as its first Indian brand ambassador, launching the “Everything You Need, Nothing You...
Magic Moments has a new, colourful campaign with Kriti Sanon. The music video for “Ishaara Samajh Le”...
Sunfeast Wowzers launches a new campaign with Shah Rukh Khan, blending flavor and fun in every bite...
Starbucks teams up with MOMS to launch a 3D anamorphic billboard in Bengaluru’s Garuda Mall, promoting Blonde...
To mark 22 years in India, Metro Wholesale partners with Intuitive Inc to roll out 3 DVCs...
Medimix appoints Amruta Khanvilkar as its new brand ambassador to drive regional connect and promote its Ayurvedic...
HP India names Ayushmann Khurrana as brand face, joined by Aparshakti in a new campaign, to deepen...
Season 2 of “Soury Not Sorry,” starring Sumukhi Suresh, marks the return of ITC Candyman Sourzzz, a...
JioStar brings back Kyunki Saas Bhi Kabhi Bahu Thi as a flagship show that can be watched...
The ‘Won’t Let You Fall’ campaign from Himalaya Wellness highlights Bhringaraja in its Anti Hair Fall Shampoo...
SRK, AR Rahman, Jasprit Bumrah, and Mary Kom are all featured in Zomato’s latest “Celebrating Effort” campaign....
Nilkamal Sleep hires Famous Innovations as its creative agency to change the way people think about the...
TV ad volumes fell 75% during the ICC World Test Championship Final 2025. India’s absence, waning advertiser...
Through Agilitas Sports, Lotto Sport makes a daring comeback into India with the goal of developing a...
Dolly Chaiwala now has cart stalls, stores, and flagship cafés all over India. He started out by...
Platinum Outdoor’s bold billboard campaign for Continental Coffee grabs attention all over Kolkata and strengthens the brand’s...
With the goal of enhancing the EdTech brand’s performance marketing, digital expansion, and online visibility, PROHED is...
In an audacious new campaign, Sebamed dispels the myths surrounding dandruff and positions its pH-balanced formula as...
With the goal of growing its premium user base and encouraging adoption in a price-sensitive market, X...
Find out how multichannel strategies and cutting-edge Social CRM tools are changing how businesses interact with customers...
Google’s newest AI video creation tool, Veo 3, is now available in India. It allows marketers and...
ZEE has created R.I.S.E., a unified, results-driven omnichannel ecosystem that will change how brands are built by...
Range Rover introduces a minimalist new logo featuring stylized “R”s and a signature checker pattern, marking its...
Fenesta launches a humorous monsoon campaign film titled “Fine. Finer. Fenesta,” highlighting its premium windows and doors...
This August, ZEE5 India and Amagi will launch free, always-on FAST channels on connected TVs, providing consumers...
Instagram now lets search engines index public posts from professional accounts, expanding content reach beyond the app...
Social Panga wins the marketing mandate for Neo by Nippon Paint, aiming to build a bold and...
Discover how Haier India’s G-League brings esports and next-gen TV tech together, engaging 8,000 gamers and streaming live on YouTube. Explore their...
Bollywood star Anushka Sharma stars in Giva’s latest ad where her dog gifts her silver jewelry. A...
Elon Musk’s xAI unveils Grok 4, an advanced AI model designed to solve real-world engineering problems beyond...
Perplexity launches Comet, a fast, AI-powered browser that gives real-time, sourced answers – a cleaner, smarter way...
Volkswagen India appoints cricketer Jasprit Bumrah as brand ambassador to strengthen its market presence and appeal to...
Sony Sports Network is launching dedicated Tamil and Telugu channels – Sony Sports Ten 4 Tamil and...
A Powerful Collaboration Between Music and Style Casio officially unveiled XG, the globally rising hip-hop/R&B girl group,...
“Geli Joshiyam” (Translation) Bumper: Radio City’s Podcast RJ Chiyaan: Every morning, each one of us wake up...
ACEF Apprentice Radio Jockey of the Year 2024 RJ Jatin started off as a passionate young intern...
At Prestigious ACEF Global Customer Engagement Awards Ceremony (April 2024, Mumbai) Gold – Nippon Life India Asset...
At 12th ACEF Asian Leaders Award 2023 Banking is our business. Making it the most people oriented,...
Agnel DSouza, Project Director, ACEF Global Customer Engagement Summit and Awardswww.globalcustomerengagement.com & Co-Founder of customerengagement.net “In today’s rapidly...
Mindwave Media Pvt. Ltd. – 360 Degree Marketing Wing of Vritti Solutions Ltd.
At 12th ACEF Asian Leaders Award 2023 We, the entire Zigma8 team, are absolutely thrilled and deeply...