CE DESK
Victoria’s Secret India debuts its Summer Signature campaign starring Triptii Dimri, blending comfort, style, and everyday ease...
Customer Engagements
Off‑White has launched its first store in India at Bengaluru’s Phoenix Mall of Asia, signaling a major...
Dentsu’s new study, The Brand Reset, challenges performance-first marketing by proving that attention and video can drive...
MiQ’s acquisition of Rocket Lab boosts its AI‑powered programmatic platform, enabling more precise, mobile‑first strategies for global...
Limca appoints Ananya Panday as its brand face and social‑first lead, relaunching the “Feel the Taazgi” platform...
Policybazaar’s new ‘Baat To Sahi Hai’ campaign features founder Yashish Dahiya and aims to simplify financial planning,...
Myntra has appointed Alia Bhatt as brand ambassador for Myntra and Myntra Beauty, strengthening its fashion and...
Gillette’s new campaign with Palak Tiwari and Abhishek Sharma blends cricket and pop culture, turning a grooming...
JK Maxx Paints has appointed Akshay Kumar as its brand ambassador, a move aimed at boosting visibility...
Sunfeast Dark Fantasy has converted a traditional hoarding into a live brand experience as part of its...
Explore the 2026 IPL valuation explosion, the $1.7 billion RCB sale, and the viral "legacy war" between...
Foxtale has partnered with cricketer Tilak Varma for its “Play On Till The Sun’s Gone” campaign, using...