CE DESK 
Cheil India names Yatin Gupta as AVP to lead creative strategies for Samsung and clients, bringing 15+ years in digital, OOH, and AI-driven marketing innovation.
Cheil India, the creative powerhouse behind Samsung’s iconic campaigns, has appointed Yatin Gupta as Associate Vice President, effective immediately. With over 15 years in advertising, Gupta joins from a leading digital agency where he led multi-platform strategies for global brands, blending creativity with data-driven performance.
Gupta’s role focuses on elevating Cheil’s integrated offerings across digital, OOH, and experiential marketing, aligning with the agency’s push into AI-enhanced storytelling and Gen Z engagement. His expertise in crafting viral social campaigns and immersive brand experiences positions him to drive Cheil’s ambitious growth amid India’s $15 billion ad market boom.
“Cheil’s bold vision resonates with my passion for innovation,” Gupta said. “I’ll champion creative disruption that delivers measurable impact.” Agency leadership highlighted his track record: “Yatin’s strategic creativity will amplify our Samsung legacy and client portfolio.”
This hire bolsters Cheil’s senior team following recent wins like innovative product launches. As consumer behaviors shift toward personalized, tech-savvy interactions, Gupta’s appointment signals Cheil’s commitment to staying ahead in a competitive landscape dominated by digital transformation.
