CE DESK 
BIG FM introduces ‘BIG Ramayana,’ an AI-driven audio-video series retelling the epic for Gen Z with immersive reels, podcasts, celebrity narration, and innovative storytelling formats.
To engage the Gen Z audience with India’s invaluable epic ‘Ramayana,’ BIG FM has come up with India’s First AI Integrated audio-visual series ‘BIG Ramayana,’ which was released on October 20, 2025. The series, which consists of Ramayana recaps in immersive audio-visual reels and digital podcasts, with actor Saurabh Raaj Jain narrating, was constructed with the intention of providing an innovative twist on the age-old story of Lord Ram, integrating the tale with modern technology in innovative AI reels, automated radio programs, guest celebrities, RJ specials, and trivia, in order to draw the interest of younger generations. The initiative promotes the untold story of Lord Ram by innovatively integrating modern programs and technology with age-old stories to capture the interest of young individuals.
The initiative has also released the theme song ‘BIG Ramayana Anthem,’ which is dedicated to the inimitable essence of storytelling, dharma, and devotion. The episodes of ‘BIG Ramayana’ series are released every Monday to Friday and can be streamed on BIG FM’s social media channels and audio streaming services like Spotify, JioSaavn, Apple Podcasts, Amazon Prime Music, Gaana along with other multimedia services.
The integration of Ramayana’s mythology with modern technology is an effort to engage social-first audience with story-telling in innovative tech-based ways. This also helps in engaging youngsters who are highly digitalised and help in social connectedness to culture, and creative awareness of one’s background.
Sunil Kumaran, CEO, BIG FM, said: “our audience has always been at the heart of every innovation we undertake. As a network, deep-rooted storytelling remains our top priority; it not only enables us to deliver creative, meaningful content but also opens multiple solution-based opportunities for our clients. BIG Ramayana embodies our belief in how impactful storytelling can truly be when tradition meets innovation. This first ever initiative strengthens our commitment to pushing creative boundaries and delivering meaningful, tech-driven experiences that connect deeply with our listeners.”
Atul Razdan, chief marketing & product officer, BIG FM, said: “we’ve always strived to create contemporary formats that resonate with today’s audiences while staying rooted in our core philosophy of ‘Dhun Badal Ke Toh Dekho.’ With BIG Ramayana, an industry-first AI-driven storytelling experience, we aim to help Gen Z connect with and rediscover the magnificence of our timeless tales in a format that truly resonates with today’s generation.”
