CE DESK 
Apparel Group India appoints Aditi Chakravarty as Head of Marketing to lead brand strategy across multiple global beauty and lifestyle brands.
In a major move to improve its brand recognition in the Indian market, Apparel Group India recently named Aditi Chakravarty as its new Head of Marketing. Chakravarty brings a wealth of knowledge and experience to the position from his more than 15 years of marketing experience in a variety of industries, including retail, FMCG, and luxury. She has prior experience working with well-known firms like LVMH, PepsiCo, and Unilever, where she created effective marketing campaigns and led brand-building initiatives.
In her new role, Chakravarty will be in charge of managing the marketing plans for over 14 international lifestyle and beauty brands owned by Apparel Group India, including well-known brands like Victoria’s Secret, Charles & Keith, and Aldo. Her main goal will be to drive brand growth and customer engagement across the group’s numerous retail locations and digital platforms by fusing creativity with business insights.
Apparel Group India‘s dedication to marketing innovation and excellence is reflected in this appointment, which aims to strengthen its competitive edge in the expanding Indian retail market. Under Chakravarty’s direction, the business is well-positioned to improve customer experiences and brand storytelling.
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