CE DESK
Red Chief appoints Bollywood star Ayushmann Khurrana as brand ambassador to amplify its premium leather footwear positioning...
Celebrity Endorsements
Myntra’s ‘Shaadi Ka Style Bazaar’ features influencers Komal Pandey and Siddharth Batra curating authentic wedding looks from...
Astral Bondtite unveils ‘Lakdi Ka Chumbak’ campaign featuring Ranbir Kapoor, positioning the wood adhesive as carpenter’s trusted...
Samantha Ruth Prabhu co-founds Mile Collective, a comfort-first activewear and lifestyle brand designed for Indian bodies, blending...
Bollywood star Vicky Kaushal leads Birla Estates’ Real Advice’ campaign, simplifying homebuying with practical tips, virtual tours,...
Jos Alukkas unveils festive wedding campaign starring Malayalam stars Dulquer Salmaan and Keerthy Suresh, celebrating love, tradition,...
Kingfisher Premium launches vibrant WPL brand film with ‘Chhori Aayi. Hutt le bro!’ anthem, celebrating women’s cricket...
Techno Paints ropes in cricket legend Sachin Tendulkar as brand ambassador to boost premium paints market presence...
Tanishq launches Festival of Diamonds campaign starring Ananya Panday, celebrating natural diamonds that awaken the joyful girl...
Foxtale marks its fourth anniversary with a campaign featuring music icon Himesh Reshammiya, celebrating self-confidence, individuality, and...
EBG Group names Bollywood actress Mrunal Thakur as Brand Ambassador for Carlton Wellness, effective FY 2025–26, to...
Sony Pictures Networks India launches the second high-energy brand film for Wheel of Fortune, starring Akshay Kumar...
Discover GIVA’s ‘Glow in Motion’ collection starring Barkha Singh. Innovative CNC-cut silver pieces that shimmer with every...
Tanishq’s new natural diamond campaign featuring Shabana Azmi and Javed Akhtar celebrates timeless love with the Soulmate...
Bisk Farm launches its ‘Rich Marie’ chai break campaign featuring Shraddha Kapoor, celebrating India’s favorite tea-time moments...
Emcure Pharmaceuticals and MS Dhoni relaunch the ‘Winning Over Obesity’ campaign, inspiring Indians to adopt active lifestyles...
Creative agency One Hand Clap collaborates with Netflix to produce a compelling new ‘Stranger Things’ film, blending...
Fitness icon Milind Soman named Healthy Master ambassador to promote roasted, high-protein snacks—roasted makhana, baked chips as...
Charlotte Tilbury partners with Nykaa and Sobhita Dhulipala for Rulebook for Brides—a five-part series on flawless wedding...
Punjab National Bank appoints cricketer Harmanpreet Kaur as its first female brand ambassador, promoting financial literacy and...
KT Kids unveils TVC with Kareena Kapoor Khan showcasing gentle, science-driven kids’ haircare combined with SpongeBob SquarePants’...
Joy Personal Care unveils a new campaign for Skin Fruits Moisturizing Cream starring Sanya Malhotra, blending tradition...
Tasva appoints cricket star Shubman Gill as its brand ambassador, marking a new era in contemporary Indian...
Ananya Panday brings warmth and togetherness to Diwali 2025 with California Almonds, promoting health-focused festive gifting and...
ASICS inaugurated its first COCO store in India at DLF Mall of India, Noida, with actress Sara...
Sting, PepsiCo India’s energy drink brand, launches its dynamic new campaign starring Lakshya, showcasing unmatched energy in...
Kalyan Jewellers lights up Diwali 2025 with a star-studded campaign featuring top Indian cinema icons, showcasing gold...
Xiaomi India’s 2025 Diwali campaign uses MTV Roadies-style nostalgia featuring Raghu Ram, Rajiv Lakshman, and Devarshi to...
Steve Madden appoints Bollywood star Shanaya Kapoor as its first brand ambassador in India, aligning with young...
Cricket star Shubman Gill partners with Bowlers in a nationwide campaign promoting responsible pet parenting and premium...
Pay10 strengthens its fintech presence in India by appointing Virat Kohli and Anushka Sharma as global ambassadors...
Payal Gaming (Payal Dhare) makes history as Seagram’s Royal Stag’s first gamer ambassador, joining Rohit Sharma, Jasprit...
Arjun Kapoor breaks his poker face in Call Me Chunky’s first-ever brand campaign, highlighting bold flavors and...
Yakult Danone India unveils new TVC starring Taapsee Pannu, emphasizing gut health as key to nutrition and...
Saatchi & Saatchi India refreshes Flite’s iconic ‘Sar Utha, Kadam Badha’ campaign featuring Sanya Malhotra, celebrating confidence...
Levi’s names Bollywood star Alia Bhatt as its global brand ambassador to lead the shift toward relaxed,...
Skyscanner appoints versatile cricketer Suryakumar SKY Yadav as its first brand ambassador in India. This partnership aims...
Discover how Yakult has partnered with Bollywood actress Taapsee Pannu to boost its presence in India’s probiotic...
Discover the new Colour-Lays® sneaker collection by Lay’s and ARKS, featuring vibrant designs that fuse pop culture...
Birla Opus Paints introduces the ‘Birla Opus Assurance’ campaign with Vicky Kaushal and Rashmika Mandanna, offering India’s...
Vijay Deverakonda joins House of McDowell’s Soda with Kartik Aaryan for the ‘Yaari’ campaign, celebrating genuine friendships...
Zomato teams up with Shah Rukh Khan for its “Fuel Your Hustle” campaign, celebrating grit, ambition, and...
Solitario Diamonds teams up with YAAP Digital to revamp its brand and packaging, reinforcing its position as...
Explore how Medimix combines centuries-old Ayurvedic wisdom with modern skincare solutions across soaps, handwashes, bodywashes, and facewashes,...
Laxmipati Sarees partners with Rashmika Mandanna, launching a vibrant nationwide campaign that highlights tradition, elegance, and modern...
Sudathi, a leading direct-to-consumer saree brand, partners with actress Mouni Roy for key campaigns like #TyoharWaliSaree and...
Vedang Vikas Chavan has been named the new Chief Gaming Officer (CGO) for iQOO, a well-known brand...
Park Avenue, a well-known brand from Godrej Consumer Products Ltd., has launched its latest deodorant variant, Amazon Woods,...
Dentsu has won a big pan-European media account with BMW Group. iProspect will be the main media...
Sunfeast Marie Light, a popular biscuit brand, has teamed up with famous actress Jyotika for a touching...
Vasmol ropes in Vidya Balan as ambassador for Henna Crème Hair Colour, blending tradition with modern, safe,...
Fixderma’s Real Glow campaign with Olympic champion Neeraj Chopra shines a spotlight on science-backed skincare for athletes...
Dyson’s latest campaign, “The Difference is Dyson,” featuring Deepika Padukone, highlights cutting-edge hair styling technology designed specifically for Indian...
CaratLane’s Rakhi 2025 campaign featuring Ayush Mehra and Yashaswini Dayama brings a wave of fresh, relatable storytelling...
MasterChow, one of India’s top ready-to-cook Asian brands, has launched the highly anticipated “Khaana Banao Simple se...
BigBasket, one of India’s best online grocery stores, just started a new and exciting ad campaign with...
Adsto Mediahouse is the company that made the MuscleBlaze x Larry Wheels ft. Garuda Ram campaign. They...
Discover the inspiration behind KitKat’s innovative partnership with Spotify, designed to engage young music lovers by connecting...
Meta (Facebook, Instagram, WhatsApp) provides advanced safety features like 2FA and end-to-end encryption, ensuring users enjoy content...
JioHotstar recently pulled off a clever and creative campaign around the launch of its hit series “Special...
Traya, a top brand for science-based hair loss solutions, has teamed up with famous comedian and actor...
Rashmika Mandanna, a well-known Indian actress and role model for young people, has started her own business...
HRX, India’s first homegrown fitness and lifestyle brand, has named Bollywood actress Triptii Dimri as its new...
Lenovo’s ‘Damn the Odds’ campaign features Jasprit Bumrah and Mythpat, empowering Gen Z with AI-powered technology for...
Eveready has launched India’s first hybrid torch with dual power options, featuring Sonakshi Sinha’s ‘Nikita Roy’ as...
Gabit has released a new ad film starring Ranbir Kapoor that shows how its smart ring can...
Isopure appoints Rashmika Mandanna as its first Indian brand ambassador, launching the “Everything You Need, Nothing You...
Magic Moments has a new, colourful campaign with Kriti Sanon. The music video for “Ishaara Samajh Le”...
Sunfeast Wowzers launches a new campaign with Shah Rukh Khan, blending flavor and fun in every bite...
Medimix appoints Amruta Khanvilkar as its new brand ambassador to drive regional connect and promote its Ayurvedic...
HP India names Ayushmann Khurrana as brand face, joined by Aparshakti in a new campaign, to deepen...
SRK, AR Rahman, Jasprit Bumrah, and Mary Kom are all featured in Zomato’s latest “Celebrating Effort” campaign....
Through Agilitas Sports, Lotto Sport makes a daring comeback into India with the goal of developing a...
With Kareena Kapoor Khan, Organic Tattva introduces their new campaign, “Har Maa Ka Vishwas,” which highlights the...
McDonald’s India (North & East) launches the Ranveer Singh Meal, celebrating the Bollywood star with a dynamic...
Bollywood star Anushka Sharma stars in Giva’s latest ad where her dog gifts her silver jewelry. A...
Buzz Makers’ most recent Golden Bullet commercial, which stars Olympian Manu Bhaker, honors accuracy, goal-setting, and the...
Volkswagen India appoints cricketer Jasprit Bumrah as brand ambassador to strengthen its market presence and appeal to...
A Powerful Collaboration Between Music and Style Casio officially unveiled XG, the globally rising hip-hop/R&B girl group,...