CE DESK
Saatchi & Saatchi India refreshes Flite’s iconic ‘Sar Utha, Kadam Badha’ campaign featuring Sanya Malhotra, celebrating confidence...
Celebrity Endorsements
Levi’s names Bollywood star Alia Bhatt as its global brand ambassador to lead the shift toward relaxed,...
Skyscanner appoints versatile cricketer Suryakumar SKY Yadav as its first brand ambassador in India. This partnership aims...
Discover how Yakult has partnered with Bollywood actress Taapsee Pannu to boost its presence in India’s probiotic...
Discover the new Colour-Lays® sneaker collection by Lay’s and ARKS, featuring vibrant designs that fuse pop culture...
Birla Opus Paints introduces the ‘Birla Opus Assurance’ campaign with Vicky Kaushal and Rashmika Mandanna, offering India’s...
Vijay Deverakonda joins House of McDowell’s Soda with Kartik Aaryan for the ‘Yaari’ campaign, celebrating genuine friendships...
Zomato teams up with Shah Rukh Khan for its “Fuel Your Hustle” campaign, celebrating grit, ambition, and...
Solitario Diamonds teams up with YAAP Digital to revamp its brand and packaging, reinforcing its position as...
Explore how Medimix combines centuries-old Ayurvedic wisdom with modern skincare solutions across soaps, handwashes, bodywashes, and facewashes,...
Laxmipati Sarees partners with Rashmika Mandanna, launching a vibrant nationwide campaign that highlights tradition, elegance, and modern...
Sudathi, a leading direct-to-consumer saree brand, partners with actress Mouni Roy for key campaigns like #TyoharWaliSaree and...