CE DESK 
Foxtale marks its fourth anniversary with a campaign featuring music icon Himesh Reshammiya, celebrating self-confidence, individuality, and the brand’s journey in skincare innovation.
Skincare brand Foxtale has roped in music composer and singer Himesh Reshammiya to headline its fourth-anniversary campaign, celebrating a milestone year of innovation, authenticity, and youthful self-expression. The campaign creatively ties Reshammiya’s bold persona to Foxtale’s ethos of confidence, self-love, and breaking beauty stereotypes.
Through this collaboration, Foxtale pays tribute to its growing community of users who embrace their individuality while trusting science-backed skincare. The campaign features digital films and social media activations where Reshammiya’s trademark energy complements the brand’s message — that true glow comes from confidence and consistency.
By infusing humor, nostalgia, and music-driven storytelling, the campaign aims to connect with Gen Z and millennial audiences who grew up admiring Reshammiya’s expressive style. It also highlights Foxtale’s journey from a startup skincare label to a trusted name in India’s clean beauty segment.
With its fourth birthday celebration, Foxtale continues to position itself as a fun yet credible skincare brand, inspiring consumers to embrace what makes them unique — with a healthy dose of glow and groove.
