Indian Cricketer Suryakumar SKY Yadav Becomes Skyscanner’s First Brand Ambassador in India
CE DESK 
Skyscanner appoints versatile cricketer Suryakumar SKY Yadav as its first brand ambassador in India. This partnership aims to inspire Indian travelers to explore new destinations using Skyscanner’s travel platform while tapping into the growing trend of sport-led travel.
Indian cricketer Suryakumar “SKY” Yadav has been the first brand ambassador of Skyscanner promotion in India.It is also known that Yadav has a versatile style of playing and along with Skyscanner, the two will also help in discovering other destinations to travel through the Skyscanner platform.It is one of many associations that Skyscanner makes to engage the Indian travellers and augment its presence in this country.
The alliance will tap into digital-first, experience-based travelers through a mix of the thrill of travelling and the notoriety of cricket. Skyscanner will tap more people through Yadav, who will be used as a national figure (and eventually appointed as captain in the Asia Cup).The appointment also comes at the opportune moment when sport led travel is on the rise in India, and nearly 47 per cent of Indians are open to travel as supporters to watch live matches.
Within the framework of this collaboration, Skyscanner and Yadav have also created a social media contest in which users can create him his own travel plans by using the tools the platform can offer them. The winners of the contest will be given a backstage access to the cricketer. Such a partnership is a significant strategic move by Skyscanner because it established the first office in India last year and its determination to transform and simplify the way the Indian people travel.
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