CE DESK 
ZEE5 teams up with Ferns N Petals for its Valentine’s Day campaign ‘Saali Mohabbat,’ celebrating unconventional expressions of love through creative gifting and digital storytelling.
Streaming platform ZEE5 has joined hands with Ferns N Petals for a special Valentine’s Day initiative titled ‘Saali Mohabbat’, a campaign that celebrates love in all its unexpected and humorous forms. The collaboration creatively combines entertainment and gifting, encouraging audiences to go beyond clichés and express affection in authentic, lighthearted ways.
Inspired by modern relationships and playful emotions, the campaign builds on ZEE5’s story-driven programming while highlighting Ferns N Petals’ expertise in personalized gifting. Together, they have crafted digital videos, social media activations, and influencer-led content that capture the quirks and charm of love that doesn’t always follow tradition.
Through ‘Saali Mohabbat’, ZEE5 aims to connect with younger audiences who embrace emotional honesty and humor in their romantic expressions. Ferns N Petals complements this sentiment with curated gifting experiences that emphasize thoughtful gestures over grand declarations.
Kartik Mahadev, chief marketing officer, ZEE Entertainment Enterprises, said, “At ZEE5, we view every launch as a chance to build a relevant cultural narrative around the story, creating memorable moments. Our approach creates a flow of content between online and offline platform ecosystems where platform innovation, distribution surfaces, creators, and culture work in sync to make content both easier to discover and more rewarding to engage with.
Avi Kumar, chief marketing officer, Ferns N Petals, said, “At FNP, we believe the strongest collaborations come from emotion, not marketing briefs. Saali Mohabbat gave us a character whose love for plants felt honest and deeply human. Bringing that into our everyday gifting experiences allowed us to extend Smita’s world beyond the screen—turning each delivery into a small, heartfelt invitation to discover her story on ZEE5.”
The partnership underscores both brands’ commitment to celebrating real emotions and storytelling that resonates with today’s digitally connected audiences, making the campaign a perfect blend of entertainment and heartfelt expression this Valentine’s season.
