CE DESK 
Wondrlab names Shidush Contractor as COO for influencer marketing to lead OPA and Opportune, integrating strategy, operations, and growth across its creator ecosystem for brands seeking total influence outcomes.
Wondrlab, India’s platform-first marketing network, has appointed Shidush Contractor as Chief Operating Officer – Influencer Marketing, effective immediately. Based in Mumbai, Contractor will oversee OPA and Opportune, the network’s influencer and creator-focused businesses, driving strategy, operations, and growth. He reports to Vandana Verma, co-founder and managing partner at Wondrlab Network.
Contractor brings extensive experience in adtech, talent management, and creator ecosystems. Most recently, he served as Business Head – Middle East & North Africa at Qoruz, leading regional expansion and influencer intelligence solutions for brands and agencies. Previously, he was Chief of Staff to the Group CEO at Collective Artists Network, bridging talent, content, and partnerships, followed by independent consulting in structured influencer growth systems.
Vandana Verma, co-founder and managing partner, Wondrlab Network emphasized that Brands today don’t need more influencer campaigns, they need influence that works across the funnel and compounds over time. Total Influence brings together storytelling, credibility, and performance into one operating system. Shidush’s experience across talent, technology, and execution makes him ideally placed to scale OPA and Opportune into platforms that deliver sustained, long-term value for brands.
Shidush Contractor said: “Influence has evolved into a serious business lever. What excites me about OPA and Opportune is the opportunity to build influence as a connected system—from discovery to conversion—using creators, data, and ideas in a coordinated way. Total Influence is about consistency, precision, and outcomes over time, and I’m excited to help bring this vision to life for brands within the Wondrlab ecosystem.”
This strategic hire bolsters Wondrlab’s influencer capabilities amid rising demand for performance-driven creator strategies.
