Volini Reimagines ‘Uparna’ to Provide Pain Relief Support During Pandharpur Wari Pilgrimage

Volini blends tradition and care by adding pain relief functionality to the Warkaris’ Uparna, easing muscle and joint pain on their 21-day spiritual journey.

Volini, a well-known pain relief brand from Sun Pharmaceutical Industries, has beautifully reimagined the traditional “Uparna” worn by the Warkaris during their annual Pandharpur Wari pilgrimage. For centuries, this simple cloth has symbolized support, resilience, and faith for millions of pilgrims trekking 250 kilometers over 21 days. Now, Volini has added a thoughtful twist a specially designed sleeve that holds a tube of Volini Gel, providing instant relief for muscle and joint pain right where it’s most needed.

This meaningful innovation was unveiled at Pirachi Kuroli, a key stop on the route, blending deep-rooted cultural tradition with practical care. The Volini Uparna not only honors the spirit of the pilgrimage but also offers quiet, soothing support by gently stretching around aching joints, helping pilgrims continue their journey with less discomfort.

What makes this initiative truly special is how it reflects Volini’s promise of “No Time for Pain,” showing genuine empathy for the physical challenges faced by the Warkaris. By thoughtfully integrating modern pain relief into a cherished symbol, Volini supports the resilience, devotion, and determination that fuel this 700-year-old spiritual journey.

This unique approach goes beyond product innovation it’s a heartfelt gesture that strengthens Volini’s connection with its community, turning a traditional ritual into a moment of comfort and relief. In doing so, Volini not only cares for the body but also uplifts the spirit of every pilgrim on this sacred path.