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Vivek Nair joins Monks as Director – Media Strategy & Planning. Former Performics.Convonix leader brings expertise in performance media and integrated planning.
Vivek Nair has been named the Director of Media Strategy and forthe planning at Monks. This is a big step up for the agency’s senior leadership team. Nair has a lot of experience in performance-driven media because he used to be the Associate Director of Performance Media at Performics.Convonix.
Nair has led high-impact campaigns in e-commerce, BFSI, tech, and FMCG for more than ten years. He has experience in digital media strategy, planning, and execution. He was a key player at Performics.Convonix in creating media strategies based on data that got results and improved brand performance.
Nair’s new job at Monks will involve creating integrated media strategies, improving planning frameworks, and scaling high-performance campaigns for clients in a variety of fields. His knowledge of analytics, omnichannel media planning, and performance marketing will be very helpful in making Monks’ digital-first offerings even better.
Nair’s hiring shows that Monks is committed to innovation, flexibility, and helping clients succeed as brands ask for more personalised, ROI-focused campaigns. His mix of strategic vision and analytical thinking will help the agency’s media projects reach new heights.
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