Swiggy’s Q1 FY27 advertising and promotion spend rose 12% to Rs 1,160 crore

Swiggy has reported a 12% year-on-year increase in advertising and sales-promotion spending in Q1 FY27, taking the total to Rs 1,160 crore. The rise shows that the platform continues to invest heavily in customer acquisition, brand visibility, and business expansion even as it works to improve overall financial performance.

The company’s ad spend was higher than the Rs 1,036 crore it posted in the same quarter last year and also above the previous quarter’s Rs 1,024 crore level. That consistency suggests Swiggy is keeping marketing pressure steady across its food delivery and quick-commerce businesses.

A larger marketing bill is not unusual for a platform like Swiggy, where competition is intense and growth depends on staying top-of-mind with users. The company has been balancing aggressive promotions with improving operating discipline, and its latest quarter reflects that effort. Revenue grew 37% year-on-year to Rs 6,812 crore, showing that the business is still expanding at a healthy pace.

Swiggy has also been building deeper brand and merchant partnerships, with its shareholder letter indicating collaboration with more than 400 brands. That kind of ecosystem growth often requires sustained marketing support, especially in categories where consumer habits can shift quickly.

The 12% increase in ad spend therefore points to a deliberate strategy rather than a short-term expense spike. Swiggy appears to be using marketing as a core growth engine, aiming to defend share, acquire users, and support newer business lines while revenue continues to rise.